PEAK Leveraging NBA To Brand Internationalization

Those who are familiar with basketball events may be "PEAK".

Born in Quanzhou, Fujian, PEAK group is mainly engaged in the design, development, manufacture, distribution and promotion of PEAK brand sports products, including sports shoes, clothing and accessories. So far, it has over 20 years of professional R & D, manufacturing and sales experience.

The PEAK brand is pliteration from the English PEAK, meaning constantly climbing the peak and making progress.

It is understood that since 2005, PEAK launched the internationalization strategy and will

For this reason, PEAK put the Chinese billboard in the NBA arena, and hired NBA star as the brand spokesperson.

In addition to sponsoring basketball, road cycling, tennis and other competitions, PEAK has also made frequent efforts to cooperate with some sports teams abroad to provide sports equipment for PEAK, so as to continuously establish PEAK's international sports brand image.

It is a delight to say that many athletes and sports teams in PEAK sports shoes and clothing matches have achieved good results.

The way to internationalize PEAK's brand is to start in 2005.

That year, by chance, PEAK became the sports equipment supplier of the Greek and Uzbekistan national basketball teams, thus opening the door to the international community.

That year, PEAK was destined to be an extraordinary year.

Not only sponsoring the European basketball top league (All Star game) and the "Stankovic cup intercontinental basketball match" known as the "Basketball World Cup", but also successfully sponsoring the Houston rockets home, as the only Chinese sporting goods sponsor of the Houston Rockets team in the 2005~2006 season, landing in the NBA arena.

As a result, PEAK's internationalization strategy has entered the field of vision.

In 2007, PEAK and NBA held a press conference in Beijing to announce the conclusion of the official market partnership between the two sides and further consolidate PEAK's monopoly position in the top international basketball competitions.

Today, PEAK has signed 15 NBA stars, forming the exclusive PEAKTEAM of PEAK.

Basketball has the constant fate of playing with pick.

In March 2009, PEAK signed a strategic partnership with the FIBA, and since then monopolized the top two basketball tournament resources in the world.

In the vigorous development of sports industry in 2010, PEAK adhered to the consistent internationalization strategy and renewed the covenant with the "Stankovic intercontinental basketball match", and reached a strategic partner with the New Zealand Olympic Committee and the Serbia Basketball Association, and vigorously put foreign resources under the door.

Such a way of putting multiple powerful resources into the bag is precisely the diversified thinking that PEAK has always adhered to in its internationalization strategy.

During the 2010 men's Basketball World Championships in Turkey, when 4 foreign teams were wearing PEAK LOGO towels to show the Red China, the audience at the scene and in front of the TV was as familiar and friendly as the old friends on the court.

CEO Xu Zhihua of PEAK Group believes that under the background of global economic integration, China's private enterprises can only develop by internationalization.

Only by strengthening the integration and integration with the international market and integrating into the process of economic globalization, can private enterprises gradually step out of the country to implement the strategy of international operation and join the global industrial value chain, so that we can make full use of comparative advantages and competitive advantages to become stronger and bigger.

PEAK is committed to being recognized internationally as an international brand.

Xu Zhihua said: "to deepen the internationalization of brands and promote PEAK to become a world brand is the historical mission of PEAK as a national brand."

At present, PEAK has 4 sports shoes and clothing research and development centers in Beijing, Guangzhou, Quanzhou and the United States, and has recruited more than 260 R & D designers.

PEAK has registered its trademark in more than 160 overseas countries, and has established a subsidiary in Losangeles, which has initially formed a brand global marketing network with China as its core market.

So far, PEAK's retail sales in China.

Xu Zhihua said that PEAK has made all-round progress toward internationalization in terms of talents, capital, design, marketing and sales.

In the global fashion capital, Losangeles has established a global design and R & D center. The world's top designers, design concepts and design elements will collide here, which will be the beginning of PEAK brand's long progress in design and research and development. In terms of talent internationalization, PEAK has attracted high-end talents from many countries to work for enterprises. In the aspect of capital internationalization, PEAK has been listed and listed in Hongkong's international financial market, attracting the attention and investment of many international investment institutions and securities analysts, and has already begun to take part in international capital in PEAK capital. In terms of market sales, PEAK has also been at the forefront, and has established distribution channels in five continents of Europe, America, Asia, Africa and Oceania, and has received a large number of orders from overseas. In terms of internationalization of design, PEAK is also a landmark.

Building "the first brand of Chinese basketball equipment" has always been the tireless pursuit of PEAK, but on the road of internationalization, PEAK has a higher pursuit.

In September 10, 2010, PEAK signed WTA and WTA star Olga Gwatersova at the Chateau Star River Hotel in Guangzhou.

When tennis is growing up in China, PEAK is also playing the tennis field in an effort to create new core businesses.

From basketball to tennis, to running and football...

PEAK needs to challenge international brands in all its aspects, adhere to the internationalization strategy, and achieve the internationalization and specialization of the brand.

PEAK is heading towards the goal of becoming a world-renowned sports brand and building a century old shop.