Child Shoes Brand Aim To Upgrade &Nbsp; Seize Market "Cake"

On July 20th, according to relevant data, the birth rate of Chinese New Zealand reached its peak in 2010.

After 2000, China's baby industry increased by 30%, and China now has 380 million children under 16, accounting for 1/4 of China's total population, and about 27 million newborn babies are born every year.

China's children's shoes market has a market scale of at least 38 billion yuan a year.

Huge potential makes many brands at home and abroad covet the cake.

Product upgrading, the foundation of standing

Children's shoes market is a relatively special industry, and is also a potential industry.

Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses.

According to relevant statistics,

However, the consumption characteristics of children's shoes are different from those of adult shoes, and the requirements for product quality are higher than that of adult shoes.

The users of children's shoes are children in the developmental stage. Their skin and resistance are very weak, and their requirements for products are much higher than those of adults.

Therefore, only excellent products can remain invincible.

Good products will directly determine parents' purchase and trust in children's shoes.

And the "recall" incident also reminds us of all shoe enterprises that want to enter the market of children's shoes. No matter how powerful the publicity and marketing are, they will eventually return to the quality of products. Only the best quality is the foundation of the brand of China's children's footwear industry.

Marketing upgrade has its own way.

In addition to making enough efforts in product quality, the marketing methods of brand children's shoes and shoes enterprises are also much more dazzling. Network marketing: Nowadays, it has been widely applied in various industries, and network marketing has swept all shoemaking enterprises.

Clever use of this virtual market to expand the size of the enterprise, many children's shoes enterprises have pferred the traditional marketing mode to the network marketing mode; sports marketing: Children's shoes enterprises incorporate the sports culture embodied in sports activities into the sports marketing of enterprises, including sponsoring the names of all juvenile sports events, and so on, realizing the perfect fusion of sports culture and brand culture;

Animation and cartoon marketing: animation has a good market audience foundation, cartoon cartoon image also has its unique character and good market awareness, animation more directly through a variety of cartoon image publicity, brand is also easier to get cognition; child star endorsement: Entertainment child star endorsement or direct Title cartoon animation TV program still in the children's products market in the billows, the entertainment resources and brand image, the value of the joint promotion;

Differentiated marketing: at present, the children's shoes industry is seriously homogenized. If we want to get a share of the children's shoes market, we can't concentrate solely on the product itself.

Taking into account the needs of consumers are diversified, children's shoes enterprises will have to come up with a killer, so that more parents and children can understand and feel the humanized care of their products.

Public welfare marketing: public welfare marketing is based on caring for people's survival and development, social progress as the starting point, with the help of public welfare activities to communicate with consumers, while giving rise to public welfare benefits, at the same time, consumers have preferences for products or services of enterprises, and a marketing behavior is preferred when buying products of the enterprise.

If enterprises undertake corresponding social responsibilities consciously in the market competition, they will easily gain more trust in the public. This will form an objective intangible asset and make their products and services more attractive to consumers.

It can be seen that the attention of Chinese children's shoe enterprises to marketing means is no less important than the design and quality of products.

Channel upgrading, there are many highlights {page_break}

Although the sales channels of Chinese children's shoes are still in the initial stage and the level is relatively low, the Chinese children's shoes industry has begun to enter the field of brand competition.

At present, the channel of China's children's shoes industry is still in a stage of natural sales relying on the radiation from the provincial wholesale market. Most children's shoes outlets still stay in children's shoes, shoes, supermarkets, two or three line shopping malls and all kinds of shoes and clothing market. The existing channel level is far from meeting the requirements of children's shoes brand development.

However, there are many bright spots in the mode of sales channel, such as "provincial agent self operated store" and "multi brand and multi category compound operation". All sales strategies are new. Some brands have been growing gradually from the initial stage of monopoly mode, relying on brand image unification and promotion and unification to attract new customers, and quickly establish brand image.

After the firm's final stand, the company will step into the mode of monopoly promotion. The structure of goods is unified and the operation and management are unified. In addition to attracting new customers, the customer choice will also guide the development of multiple customers.

Through this series of favorable factors, we can take a place in the competition of children's shoes brand market.

Although the development of China's children's shoes industry is still in the initial stage of brand competition, although the market for children's shoes is not yet mature, these are hard to shake the firm determination of Chinese shoe enterprises to hold bright prospects for children's shoes market.