Many Sports Brands In China Are Brewing Up &Nbsp; Xicheng Sports Brand Will Shuffle.

A few days ago, Li Ning Co announced that the price of shoes will increase by 7.8% in the fourth quarter and the clothing will increase by 17.9%.

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In July 19th, reporters visited various domestic sports brands in the Wuxi market. The staff of these brands said they had not received any formal notice of price adjustment yet, but some of the staff said they had heard that they had to adjust the price.

The salesperson of Lining counters said that its products increased from 20 yuan to 40 yuan compared with the same period last year, but the price of the core products is still between 200 yuan and 300 yuan.

He told reporters that at present, the sales volume of products is not much different from that of last year. "If the company raises prices, the prices of products in autumn and winter may rise significantly."

The salesperson said.

According to a sports brand insider, sports brand price rises usually rise on the basis of rising cost of raw materials and other reasons.

Compared with the domestic brands, the sports big brands expand the discount stores, and the price of the international sports and leisure brand giants Nike and Adidas in Wuxi has not increased significantly.

Reporters saw in the store, Nike shoes price fine adjustment this year, but the original 1298 yuan shoes added 1 yuan to 1299 yuan, 698 yuan became 699 yuan and so on, the situation of large price adjustment did not appear, and Adidas's products did not rise in price.

In an interview, reporters found that in recent years, high-end sports brands such as Adidas and Nike have built up a big advantage in terms of price, compared with domestic brands.

Take Nike's brand discount store as an example. Clothing is 30 percent off, two, 40 percent off, and the discount price is mostly around 100 yuan, while the lowest price for shoes is 293 yuan. The products below 400 yuan are 321 yuan, 335 yuan, 342 yuan, 349 yuan and so on, and the price of the discount is directly on the domestic brand.

Sports market will be further broken down by reporters. Many domestic sports brands have been evacuated from the mall, most of them have gone to the form of exclusive stores, but no matter the number of stores or the speed of updating products, they can not compare with foreign sports brands.

Sports brand agent Xie said, "if the price advantage of domestic brand is weakened, the market of sports brand will be further broken down."

Mr. Xie said that the target consumers of sports brands such as XTEP and PEAK are mainly students. The average psychological price acceptable to the customers group is around 200 yuan.

"The price of general high-end brands is rising, and consumers are not very sensitive to changes in their prices.

For sports brands located in the low-end market, consumers may choose other products because of price increases, thus causing consumers to lose.

Mr. Xie believes that the challenges faced by domestic sports brands are more than that. Some traditional sports brands, such as KAPPA, have begun to pform into fashion movement.