Wenzhou Women'S Wear Enterprise Group Will Extend Its Tentacles To Macao Market.

In from July 7th to 10th, 14 families headed by Wan Dian, snow songs, bagpipes and Dinel were selected. Wenzhou women's wear Enterprises in the Macao trade and Investment Promotion Bureau under the line, the group came to Macao, in Macao the Grande Canale shopping center, new eight hundred companion, new road commercial street and other major business circles. The Wenzhou women's clothing group went to Macao in order to find suitable stores in Macao and prepare to extend their tentacles to Macao. market 。

It is reported that Macao the Grande Canale shopping center responsible person has said that in the last store adjustment, at least to Wenzhou women's clothing two storefront. The Grande Canale shopping center is part of The Venetian Macao Resort Hotel, and the five star hotel belongs to Jinsha group. In addition, 4 other five star hotels in Jinsha Group invest in Wenzhou's women's wear and invite them to enter.

When asked why the Wenzhou women's clothing business group chose to open a shop in Macao, the chairman of the women's clothing branch of the Wenzhou clothing trade association and the chairman of Zhejiang Wan Dian Fashion Co., Ltd., Jiang Hai, said: "actually, opening a shop in Macao is not to sell our Wenzhou clothes to the Macao people. Macao has tourists from all over the world every year, and the number of tourists from the mainland also accounts for a large proportion. In Macao, we have opened the store well, which has greatly enhanced the reputation and popularity of the brand.

Liang Haize, the office of foreign trade cooperation of Macao trade and Investment Promotion Bureau, explained that the Wenzhou women's clothing enterprise came to Macao's original intention to explain that Macao covers a total area of 29.7 square kilometers. Last year, 24 million 965 thousand tourists were received. Most of the tax revenue came from the lottery industry. In the past two years, the government also hopes to develop other industries to make Macao's economy more diversified.

It can be said that Wenzhou women's clothing enterprises are seeing that Macao is in transition. We want to seize this opportunity to enter the Macao market.

Although the group visited Macao for a relatively short time, these Wenzhou women's clothing enterprises still found more suitable Wenzhou women's clothing business circle.

"Relatively speaking, the positioning of the Grande Canale shopping center is more consistent with Wenzhou women's clothing." Ding Jianqiu, chairman of Wenzhou dnear apparel Co., Ltd.

It is understood that at present, there are not many brands of shoes and clothing in Macao. There are few brands in the Grande Canale shopping center, such as elegant, BELLE and so on, and their performance is very good.

However, although many women's clothing brands in Wenzhou have higher willingness to open shop in Macao, there are still some problems of this kind.

"Shopping centers and shopping malls in Macao are very strict in brand auditing. They are not able to pay the money. They need to submit a complete and consistent marketing plan before they can queue up for store adjustment, and the queuing cycle is long. It may take a year or two to wait until the store is suitable for you." Xu Zhiyong, chairman of Zhejiang snow dress limited company, said the biggest problem in opening shop in Macao.

Moreover, the expensive shop opening cost is also one of the issues that enterprises must consider. Liao Shuyi, deputy general manager of the Grande Canale shopping center, said there are many holiday resorts similar to Venice hotels in Macao. The shopping center in the Grande Canale has an area of 96 thousand and 800 square meters, with an average rent of 1300 yuan per square meter plus about 15% of the sales commission, but some of the best locations are 25 thousand yuan per square meter. The salesperson's salary is 10 thousand yuan per month. A store must employ 4 local staff to recruit a staff other than Macao's household registration.

Jiang Hai, chairman of the Wenzhou clothing trade association's ladies' wear branch and chairman of Zhejiang Wan Dian Fashion Co., Ltd. counted out an account. If the store opened in China, the cost is 500 thousand to 1 million yuan, so the cost of opening the same store in Macao may reach 4 million yuan. {page_break}

Wenzhou women's clothing enterprises are optimistic about the future development of the brand in Macao. Jiang Hai said that in Macao, it is more important to set up a platform based on Macao and gradually enter Taiwan, Hongkong, Singapore and other markets in Southeast Asia, and finally go to the international market. Xu Zhiyong also believes that the Venice people resort hotel has branches in Singapore and other places. If we can open shop here, we will have a good effect on further developing the international market. Moreover, the snow song has prepared for the next step, and the next step is to make a plan to the Grande Canale shopping center.