Wenzhou'S "Luxury Golden Triangle": Wealth Shopping Center, Era, Overseas Chinese

There is a popular joke in Wenzhou now.

President of Hermes does not need to be too excited.

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Luxury consumption of similar cities the strongest global 70% luxury brands are available.

GUCCI completed sales task in half a year, LV store is "the most profitable in the world".

The female boss swept away 5 GUCCI bags.

On the 23 day of last month, the famous luxury brand PRADA360 square meter shop in Italy was unveiled at the downtown shopping center. It is the first flagship store in Zhejiang and the flagship store in Fourteenth headquarters in the country. The store is located in the city of Zhejiang.

The news of the landing of PRADA landed in the frying pan, and the store was crowded. The PRADA10 Limited Edition Limited Edition leather bag, priced at 20 thousand yuan, was sold out. A so-called "Wenzhou's most expensive" and $270 thousand crocodile bag was immediately taken away.

The opening ceremony is almost the necessary procedure for every luxury brand to enter Wenzhou.

In October 10th last year, the first day of the shopping mall opened, it was also a floating figure.

A Yongqiang female tycoon drove the Porsche sports car to the Fortune Center. She went into the GUCCI counter and swept away for half an hour. Behind her, the two counter staff carried five GUCCI bags for her to put in the car.

"Tell you a data, this year only half a year, GUCCI counters turnover has exceeded the brand headquarters to Wenzhou shop issued annual sales target, you know Wenzhou people" burn money "ability.

The manager of the Department of fortune shopping center, a manager surnamed Chen, regrets that Wenzhou people are unusually enthusiastic about luxury brands. At the end of last year, the BURBERRY classic winter scarf was caught up in Wenzhou, and almost all the goods were snapped up.

This year, with the news of the intention to introduce PRADA, almost every day, we can receive several phone calls to inquire about the opening of the business.

LV 300 square meters annual sales of nearly 100 million yuan

It can be said that the sales of many top brands in Beijing are far ahead of the same scale cities in China and even the big cities like Shanghai and Beijing.

Recently, the World Luxury Association recently released the "2010-2011 year survey report on luxury consumption cities in China". The report shows that in the ranking of China's luxury consumption ability, except Shanghai, Beijing, Guangzhou and other first tier cities, Hangzhou, Wenzhou and Qingdao rank the top three.

Among the top three, Wenzhou is the only ordinary prefecture level city.

Take the most representative luxury brand LV as an example.

The LV brand store of Wenzhou overseas Chinese International Plaza, which opened in 2006, can achieve annual sales of nearly 300 billion square meters and become one of the most profitable LV stores in the world.

More Hangzhou media reported that nearly 2/3 of the turnover of LV stores in Hangzhou came from the contributions of Wenzhou people.

The sale of famous cars in Wenzhou is also far ahead of some big cities in China.

Almost all the top world famous cars in Wenzhou can be reported, including Mercedes Benz more than 10000, BMW more than 17000, and all kinds of luxury cars nearly 5% of the country's total.

Foreign media described the phenomenon of luxury cars in Wenzhou: "on a road that can only be used by SMART, a Land Rover discoverer flashed and moved, and settled into a vacant space between a BMW 6 series running car and a Mercedes Benz".

Other luxury goods consumption is also fierce.

The VERTU mobile phone located in times square has a low price of 40 thousand yuan, a high price of more than 300 thousand yuan, and the average daily sales volume goes straight to Beijing and Shanghai.

OMEGA Wenzhou, once one of the biggest selling cities in the country, is still strong today, and customers do not blink when they buy more expensive lists such as Cartire and earl.

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Wealth, times and overseas Chinese become "luxury Golden Triangle"

Ten years ago, if Wenzhou people wanted to buy a famous brand bag, they would first think of their relatives far away from abroad.

Five years ago, many people rushed to Hangzhou, Shanghai or even long-distance to kill Hongkong if they wanted to buy big names.

But nowadays, it is easy for Wenzhou people to enter luxury goods.

The influx of luxury brands in Wenzhou is traceable.

At the end of 2002, Times Square opened, and Wenzhou welcomed the first wave of luxury.

Today, the era has Dior, MONT BLANC, FERRAGAMO, VERSACE, LANCOME, ESTEE LAUDER, VERTU and a series of famous international brands, more settled LAPRAIRIE, LAMER, and the three most expensive skin care products in the world.

In 2003, the overseas Chinese International Plaza was opened, and Armani, BURBERRY, Boss Hogo, D&G and many other "sharp goods" were camped here.

In September 21, 2006, LV opened thirteenth stores in China.

In October 2010, the fortune Shopping Center opened and launched a luxury brand store mode. Wenzhou jumped to become the twenty-second Chinese city with GUCCI.

Nowadays, with the PRADA flagship store entering, the fortune shopping center has gathered many luxury brands, such as GUCCI, BV, Burberry, Cartire, Zegna, 1881, Earl, PRADA and many other two or three line brands.

"Over the past few years, international luxury brands have been catching up rapidly in Wenzhou, and almost 70% of the brands have landed in Wenzhou. Wenzhou's wealth, age and overseas Chinese have been formed."

A manager of the wealth center told reporters that because of good business, luxury goods not only permeated in high-end shopping malls in Wenzhou, but also the petty bourgeoisie shops such as Milan station, which used exclusive luxury goods, and blooming in the small South Gate area of the city. With the advantages of many overseas Chinese in Wenzhou, the overseas luxury goods purchasing in recent years also started to grow.

More and more businesses, but businesses are getting better and better.

It is the Wenzhou people's crazy pursuit of luxury brands. In recent years, even the international luxury show has moved directly to the door.

Last year, at the fourth international luxury exhibition held in Wenzhou International Convention and Exhibition Center, luxury cars, yachts, Rolls-Royce, Bentley, four million octave boxes, nearly six million and eight carat diamonds, and so on, all took the initiative to come home.

According to statistics, just three days of squandering time, the amount of pre-sale turnover on the spot has taken away 100 million yuan. No wonder even Fuji TV station in Japan has sighed for the Wenzhou luxury exhibition.

"Many luxury brands now pay no attention to Wenzhou's top tier cities."

A person in charge of times square told reporters that the major luxury stores in the Wenzhou market had been updated at the same time as the first tier cities in Shanghai and Beijing. For example, VERTU mobile phones, as long as the new models are available, Wenzhou will definitely get the goods on the first time, without half a delay, and the type will not be less than that of Shanghai and Beijing.

In recent years, a large number of luxury brands have entered Wenzhou. The industry once thought that "fertilizer and water will diverge", but the fact is quite unexpected.

When the fortune Shopping Center opened, some people predicted that GUCCI would split up a cup of Chinese LV store, but the LV store's turnover was not only rising, but also hitting a new high.

Recently, Bai Qiongrui, manager of overseas Chinese International Plaza, confirmed to reporters that the LV store in Wenzhou will expand the storefront again, and the two floor brand will also undergo a new round of adjustment.

After analyzing the industry, the luxury consumption potential of Wenzhou people is obviously not completely released. From the annual per capita income of Wenzhou, and the number of private owners and 580 thousand overseas Chinese who have more than 2 million 500 thousand people in Wenzhou, the Wenzhou luxury cake will continue to grow as the middle class and the rich class increase year by year.

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Behind Wenzhou's "Crazy" consumption of top luxury goods

More than 70% of the world's luxury brands have been settled in Wenzhou.

Wenzhou's LV store is "the most profitable in the world"; the GUCCI store, which just settled in Wenzhou last year, has completed the sales task assigned by the headquarters in less than half a year; the largest city of OMEGA watches sold in the world is in Wenzhou; VERTU mobile phone is the lowest, 40 thousand yuan a, the most expensive 300 thousand yuan, Wenzhou's daily sales volume is the same as Beijing and Shanghai; there are 10000 Mercedes Benz cars in Wenzhou area, more than 17000 BMW cars, and all kinds of luxury cars are close to the national 5%.

In Wenzhou, the more top-grade, the more market, the more expensive, the more market!

A prefecture level city, a city that is insignificant in China's economic map, is there any way to embrace the "top luxury brand" in the world so enthusiastically?

If some people want to consume the so-called "top luxury goods", they must first have economic capacity.

The author once wrote in a 4 month issue in 2009 that "550 thousand people have ten million assets in Wenzhou: an undervalued wealth". Obviously, the basic point of this article has not yet been officially responded to by Wenzhou.

However, the fact is: "2 million of the private bosses in Wenzhou have 1 million overseas Chinese, who are all over the world." they converge into a "rich wall" in Wenzhou.

Obviously, the "Wenzhou rich class" is the mainstream consumer of "top luxury goods".

As a matter of fact, the "Wenzhou", which is "very rich among the civilian population", is always in contrast with the "Wenzhou," which is the most dirty, chaotic, and the worst in Zhejiang, and the average second GDP per capita in Zhejiang.

The opposite of "rich Wenzhou" and "harmonious Wenzhou" has not been smaller in recent years, but is constantly expanding.

The gap between the rich and the poor in Wenzhou is in the national context. It also has the typical significance of economics and sociology.

Yesterday, "Wenzhou daily" reported: "yesterday, the National Bureau of statistics Wenzhou investigation team released statistics show that in the first half of this year, the per capita consumption expenditure of urban residents in Wenzhou was 13102 yuan, an increase of 21.4% over the same period last year, while the disposable income per capita for the same period was 19023 yuan, an increase of 14.1% over the same period last year."

This data shows that in Wenzhou, it is not the macro regulation that drives prices up, but a part of the citizens who earn a lot of money. They naturally lift prices up, so that the low-income groups in Wenzhou can't make ends meet.

The Gini coefficient of Wenzhou has been running at a high level of over 0.336, far more than the average level of Zhejiang.

In the past 20 years, some people in Wenzhou have become rich by speculation, coal speculation and cotton speculation.

Today, Wenzhou's "love of city" is usurious, and 85% of households and 67% of enterprises are involved in loans between legal and illegal. Behind the "rushing" of private capital, small and medium-sized enterprises are overwhelmed by usury.

Some enterprises voluntarily abandon industry and go to the whole country to stir up houses, stir up industrial real estate and commercial real estate.

Thus, the outside world was surprised to see: how can there be so many Wenzhou enterprises in a "semi closed state"?

All this is caused by excessive speculation.

The first thing to do is to make a big cake, and then consider how to divide it, or to cut the cake first, and then consider how to make it bigger. This is a quiet "confrontation" between the recent development concepts and distribution concepts of two provinces and cities in Guangdong and Chongqing.

This "confrontation" is not right and wrong, right or wrong.

However, it is a mistake to delay the Levy of "luxury consumption tax".

Can tax authorities consider launching a "luxury consumption tax" pilot in a city like Wenzhou?

Many people of insight have seen that taxation of luxury and luxury behavior is a supplement to the tax revenue of the high income class, and a more equitable embodiment of the tax function. It is also a way to solve the increasing income gap, balance the interests of all social strata, and curb excessive investment and excessive consumption.

In a coastal developed city such as Wenzhou, local governments should create conditions for private capital to go to sunny and lawful channels such as urban construction and social undertakings, so as to restrain enterprises from moving funds to the gray consumption field and over expanding lending market, actively cooperate with the state's macroeconomic regulation and control, and actively use the government's strength to "cut the cake". Just like Chongqing, "determined to accelerate the reform of income distribution in 12th Five-Year, take the lead in measuring the Gini coefficient of the social gap between the rich and the poor into the 12th Five-Year plan, and serve as an important indicator for assessing the local government."

Only in this way, a harmonious social situation can be achieved by a "common prosperity" of Wenzhou.