Clothing Prices "High Fever" Online Shopping Low Price Advantage Highlights

Clothing prices, such as temperatures, are "high fever".

One of Beijing's "fashionable landmarks" is Xidan, a special store in Beijing's big Yue city. Looking at an ordinary T-shirt at two hundred or three hundred yuan, a brand dress will cost five hundred or six hundred yuan even after a discount. Even in the main fashion parity UNIQLO and H&M, 99 yuan last year can buy a pair of trousers, and the cheapest one this year will be 149 yuan, or nearly 50%.

In this regard, many young people have changed the way of buying, turning their attention to online shopping market, especially the online shopping mall 3D, which sells brand names.

Take the clothing consumption town Shanghai as an example.

According to the statistical data of Shanghai Clothing Industry Association, in May 2011, ten major shopping malls in Shanghai sold 965 thousand pieces of clothing products, down 28.6% from the same period last year.

The total sales volume of women's clothing, which is about 1/3 of sales, reached 1 million 952 thousand at the end of 5 in 2011, representing a decrease of 88 thousand pieces (set) compared with the same period last year, down 4.3%, but sales increased 993 million yuan, up 21.1% over the same period last year. The average selling price was 508.5 yuan / piece (set), an increase of 26.5% over the same period last year.

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The era of falling clothing prices in the United States has also ended.

The retail price of the shirts made by the famous brand Livy and Strauss has now reached $88 per piece, up by 8.5 dollars.

Manufacturers such as J.C.Penney and Nike are also preparing to raise prices.

"The price of all our brands will rise to a certain extent," said Wiseman, chairman and CEO chairman of VF Corp..

Analysts and economists say clothing prices have risen 10% since the spring.

"Clothes are too expensive to buy."

"A new skirt can easily be seen at 200 or 300 yuan.

"The price of this year has gone up, and we can only keep up with the retail price."

A friend in the clothing business, last year's price of 50 yuan T-shirt this year's price has risen to 60 yuan.

Statistics from the statistics department showed that the clothing consumption index in the 1~4 months increased by -0.2, 0.4, 0.8 and 1.4, respectively.

Or actively or passively, the clothing industry has raised a price surge.

The price of new clothes in many clothing stores has not been raised this year, or the discount is not as good as before. When some shopping malls carry out the overall promotional activities, the prices of the new products are more than one year old, and the new ones do not participate in activities, or there are many strings attached, which make the public feel that they can not buy their hands.

Buy a skirt in the shopping mall, one at five hundred or six hundred yuan, online shopping, and hundreds of dollars in the style can be bought by consumers.

Clothing prices are rising. In order to save money, many young people have changed their buying methods and turned their attention to the online shopping market.

In particular, happy online shopping mall.

Miss Liu, who works in a gift company, is going to add another item.

Faced with the "high prices" in the market, many smart consumers choose to switch to online consumption.

Many styles, cheap prices and convenient shopping are the reasons why many people choose online shopping.

In particular, the emergence of happy new brand A2C brand business mode not only avoids the exploitation of brand distribution, but also attracts 100% consumers.