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In Addition To Discounts, You Can Still Raise Prices.

2011/7/13 14:29:00 51

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The slogan "full court 50 percent off!" has recently been very frequent in major shopping malls. In the past, such large-scale discounts usually started in early August or mid August. Now, not only has the time been more than half a month or even more than a month, but the products are not based on the spring clothes or broken yards, but the summer wear, sandals and so on.

The speed of popularity is faster and faster, and clothing sales are also from the end of the season to the season.

Discount

Transformation, especially some well-known brands in order to seize the market opportunities, speed up capital turnover, the first large-scale discount.

Other brands, especially small and medium-sized brands, will also start a large discount in order to avoid the loss of customers.

Nowadays, consumers have developed a "no discount, no buy" mentality. Businesses can only rely on discounts to attract customers.

Despite the strength of the discount, consumers still believe that "buying is not as good as selling."

This is not unreasonable.

Because of asymmetric information, consumers do not have bargaining power compared with the operators. Sometimes consumers think they get cheap, but in fact, no businessman will make a loss in business. Consumers always seem to be less expensive in such bargaining.

Sometimes, behind the discount is the high price.

Recently, the national development and Reform Commission found more than 20 cities in Beijing, Shanghai, Wuhan and other cities.

Department store clothing

There is a false sales promotion in the shopping mall, which means "the original price is higher than the original price."

To let prices return to integrity has become a common concern of more and more department stores and consumers.

stay

market economy

Under the circumstances, price liberalization is not equal to price letting go.

At present, the behavior of many businesses that often fail to mark the true selling price has been suspected of misleading and cheating consumers. Some unrestrained and intensified promotional activities have also disrupted the price order of the market.

An unhealthy competitive environment will also hurt some good quality businesses, while Chinese consumers often have the idea of "one penny and one piece of goods". In this chaotic market game, if more bad businesses are finally gaining more benefits, more and more good businesses will move closer to the bad direction.

These behaviors, after challenging the fair and honest business ethics, ultimately hurt consumers' rights and interests.

Business depends on reputation, and reputation is the accumulation of credibility over the years. Nowadays, businesses have to "cut corners" and "play games".

Instead of deliberately discounting the whole year, merchants should set the price more realistic, so that the whole industry can compete more healthily and the development of the brand will become healthier.