The Future Strategy Of Apparel Industry Cluster: Imperative Development Of Headquarters Economy

With the deepening of China's reform and opening up and the great development of economic globalization, the adjustment of China's textile industry and the pace of industrial upgrading are becoming more and more urgent.

Faced with the global economic downturn, the rising cost of raw materials and labor and the pressure of industrial pfer, many garment industry clusters regard the development of headquarters economy as an agenda for future regional economic growth.

The so-called "headquarters economy" strategy refers to relying on the unique resource advantages of industrial clusters to attract all kinds of brand enterprises to cluster their headquarters in a specific area of the cluster, and layout the manufacturing base locally or in other areas with comparative advantages, so as to achieve the best spatial coupling between the enterprise value chain and regional resources, and an economic form that has an important impact on the development of the cluster economy.

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Wenzhou: Nurturing brand value and growing up

There are more than 3000 clothing enterprises in Wenzhou.

Under the circumstances of the financial crisis, the state advocated the promotion of domestic demand. Wenzhou decided to build a famous purchasing headquarters base. Its creativity was positioned in the service of high level consumer groups and apparel purchasers at home and abroad. The forward-looking business concept provides dedicated marketing services to enterprises to build up a global brand value.

China International Clothing Culture Industry Park is an important carrier for the Wenzhou municipal government to realize this idea.

The purpose of the project is to enhance the image of Chinese apparel brands through the display of Chinese clothing culture, and to introduce foreign clothing brands to create world-class apparel business platforms, to provide consumers with cutting-edge fashion culture and a variety of brand choices, so as to promote the rapid development of the apparel industry.

Shenzhen: developing fashionable and creative industries

Shenzhen women's clothing industry is building a headquarters economy featuring fashion and creativity with its strong brand strength and processing capability.

Relying on the unique immigration culture and pioneering spirit, the development of Shenzhen's apparel industry has entered a period of market competition relying on knowledge, wisdom, creative design, efficient production and scientific and proper management.

Capital intensive, talent intensive, technology intensive, knowledge intensive design, manufacturing and marketing links have increasingly become the main body and core of modern clothing enterprises in Shenzhen. The apparel industry is increasingly changing to high value-added, high cultural content and fashion creative culture industries, and embodies the trend of internationalization and specialization.

After years of resource accumulation and capacity reserves, large brand clusters that represent the status quo of Shenzhen's apparel industry have gradually formed, greatly improving the competitiveness and leading position of Shenzhen's apparel industry in the same industry in China.

Hefei: build central agglomeration base

The clothing brand headquarters economy of Anhui is produced on the base of clothing brand headquarters. With the unique advantages and abundant resources of the apparel industry, the layout of Anhui first dress street in Hefei city station is established. The headquarters of the marketing, production and design of China, the Middle East region or the Anhui region of the apparel brands at home and abroad are set up to realize the best space coupling between Anhui's first dress and apparel industry, clothing brand, clothing market, clothing and logistics, dress culture, dress talents, fashion fashion, and so on, so as to have an important economic impact on Hefei economy and Anhui dress industry.

Developing headquarters economy and observing economic laws

Headquarters economy and industry oriented combination.

The development of headquarters economy is closely related to the development of other industries, such as modern service industry, high-tech industry and modern manufacturing industry.

The development of clothing headquarters economy does not exclude the development of industry.

On the one hand, the development of the headquarters economy of clothing features needs the support of modern service industry, high-tech industry and modern manufacturing industry to reduce the matching cost of apparel enterprises headquarters. On the other hand, the development of the headquarters economy of clothing characteristics can not only produce a large number of production service needs, promote the development of the third industry, but also promote the development of new high-tech industries and modern manufacturing industries in the suburbs.

Cultivate headquarters and processing base.

On the one hand, we must satisfy the central city.

The combination of government guidance and market leadership.

Developing the headquarters economy with clothing characteristics should be fully developed.

Headquarters economy combined with the return project.

The centralized control of resources and the radiation effects of the headquarters economy will have a strong pulling effect on the development of the whole regional economy.

To develop the headquarters economy with clothing characteristics, we must create a good environment suitable for the development of the headquarters economy and the "return to the economy" with clothing characteristics. We should attract large domestic apparel enterprises and large groups to establish R & D centers, operation centers and purchasing centers, etc., so as to attract and nurture the cluster of enterprise headquarters that conform to the dress industry development orientation, give full play to the effect of the headquarters economic base, and form an economic activity with headquarters in the central area and production and processing bases in the peripheral areas or fields with low cost, thus forming a reasonable value chain division of labor.

Seeking the "good recipe" for healthy development {page_break}

The headquarters economy has become famous and the "hot words", vigorously develop the clothing industry, industrial clusters must seriously "pulse" and seek healthy development of the "good recipe".

Government behavior: the breakthrough of traditional thinking and the integration of management concepts

In the process of globalization, there must be something that highlights the characteristics of the clothing economy, and the individuality of the cluster is not lost in commonalities.

In the process of cultivating and expanding the apparel industry, we should learn from the advanced experience of the apparel industry at home and abroad, and constantly innovate to create our own killer.

Strengthen planning and scientific guidance.

The development of headquarters economy involves a wide range. It is necessary to combine the development of cluster clothing industry and the reality of city level, accurately locate, plan and arrange rationally, and promote the gathering of apparel headquarters enterprises.

Nurture advanced production factors.

The headquarters economy is an advanced form of industrial cluster, because most of the related elements belong to advanced production factors, such as high level science and technology management personnel, R & D, finance, marketing, logistics, accounting, lawyers and other knowledge and high technology organizations.

The government has something to do in nurturing these factors of production.

Improve relevant preferential policies.

This includes land use priority, tax incentives and office rent concessions.

Pay attention to upgrading the industrial structure.

The first is to formulate incentive policies, and to attract apparel enterprises and related enterprises to dress industry parks in a planned and step way to form a gathering, matching and characterization of clothing brands; two, to encourage fashion brands, basic fashion enterprises and excellent designers to join hands, so that garment enterprises can take personalized design, professional ordering, small batch and multi variety development path; three, increase the intensity of technological pformation, and encourage fashion brands and basic fashion apparel enterprises to use CAD and manufacturing technology.

Strengthen the sense of government service.

It is an important strategy to develop the characteristic headquarter economy of clothing development, establish the system of connection service between the government leadership and industry, finance, trade and logistics, establish the joint meeting system of the characteristic headquarters economic work of clothing, establish the registration and protection system of the clothing characteristic headquarters enterprise, establish the responsibility implementation mechanism of the introduced headquarters enterprise and the introduction of the headquarters enterprise, establish the green channel service system of the clothing headquarters enterprise, and provide the "green channel service card" by the government to the headquarters enterprise, and regularly hold the "economic development forum of clothing headquarters", and fully "borrow brain" to develop the economy of clothing headquarters fully 'borrow brain'.

Building warehousing and distribution centers.

We must adhere to the principle of coordinated development of logistics and apparel industry, and do well in the coordinated development of logistics infrastructure and other infrastructure construction.

Building information sharing platform.

We should intensify the construction of information platform and set up a database of economic resources for apparel headquarters, including headquarters enterprise catalogue, expert team catalogue, talent development catalogue and headquarters economic project database.

We should make full use of the government network, open up the economic column of clothing headquarters, increase information pparency, open government's non confidential information, and strengthen information exchanges with the better economic development of clothing headquarters, so as to realize the sharing of economic information and promote exchanges and cooperation.

Enterprise behavior: creating a new pattern of mutual benefit and win-win for "industrial pfer"

Traditional marketing and Internet marketing simultaneously.

We should make full use of all kinds of resources under the Internet to form a marketing mode of clothing products with the lowest cost and get the largest market sales. We should make full use of the characteristics of network interaction to bring about changes in marketing concepts and functions and avoid their own shortcomings. We should make use of the promotion strategies of various websites to expand the visibility of websites and attract online traffic to visit websites.

Brand export promotes the competitiveness of enterprises.

On the one hand, brand promotion, export oriented garment enterprises can learn from the advanced experience of developed regions and take the advanced garment making way of apparel enterprises; on the other hand, brand activation, clothing enterprises develop to brand design and brand freedom stage, forming a broad view of the development of clothing and accessories licensing.

Actively innovating ways and means of attracting foreign investment.

We should take the initiative to contact the foreign enterprises, expand the base of the paction customers, expand the field agent system, cooperate to develop the market, take the initiative to participate in various economic meetings, publicize the "headquarters economy", actively contact the foreign enterprises in the clustered branches, promote the understanding of the parent enterprises to the headquarters base, and promote investment; organize the marketing planning activities to drive the emergence of the customer base and promote the realization of investment promotion.

Strict standards and quality of clothing products.

It is necessary to strengthen the study of clothing product standards and product quality laws and regulations, understand and master relevant requirements in time, strictly follow the quality management system, strictly check the raw material purchase and product inspection, strengthen the inspection of each production process, improve the quality control capability of the production process, establish the information exchange mechanism between apparel enterprises and quality supervision departments, conduct timely forecast and analysis of clothing product quality risk information, and establish a long-term management mechanism.

Establish a new inter enterprise headquarters coordination mechanism.

On the one hand, it encourages large garment enterprises to split up small and medium-sized enterprises with cooperative supporting capabilities, and develops small and medium-sized enterprises through large enterprises to provide SMEs with technology, funds and management skills training. On the other hand, it encourages large apparel enterprises to participate in small and medium-sized enterprises and establish a secret supporting cooperative relationship linked by capital links, and finally form an organic combination of large garment enterprises and small and medium-sized enterprises, forming a close "interest community" and starting a virtuous circle of "enterprise ecosystem".

Intermediaries: close cooperation with entry enterprises and innovation of service contents

Give full play to the role of trade associations.

Integrate the advantages of clothing market and clothing enterprises, give full play to the bridge role between the association and the government, actively promote the fast and fast development of the apparel brand in the cluster, promote specialization and standardization of intermediary organizations, strengthen industry management, and establish intermediary service integrity system.

Play the role of innovation in scientific research institutions.

Scientific research institutions should provide information and advisory services for apparel enterprises, and train and convey talents in clothing design, management and marketing to help apparel enterprises develop.

Encourage and support scientific research institutions to enter the key clothing enterprises, research and develop new products, and become the technological development center of clothing enterprises.

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Establish a professional service system.

Vigorously develop logistics, exhibition, business, finance, consulting, design, law, education, training, intermediaries and other industries supporting the production services industry, provide good support services for apparel headquarters enterprises.

Help enterprises solve practical problems.

We should establish a comprehensive support system and incentive policy, and actively guide the decision makers of clothing enterprises to set up the idea of "retaining staff is to retain wealth". We should select a group of strong and influential intermediary service clothing enterprises to form a regional government advisory service library, and select some experienced and outstanding intermediary agencies responsible persons to form a regional government think tank.