A Survey Of The Survival Of 7 Fast Fashion Brands In Shanghai

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Following the route of Huaihai route to the West and East, the two stops from Sinan road to Tibet road have concentrated two ZARA, a H&M flagship store and the newly opened GAP Huaihailu Road.

In 2010, in addition to the opening of new stores, some of the early C&A and Mei & Y in this life even reshape their image in this year.

Huaihailu Road is a must for fast fashion. This is a big survey of seven fast fashion brands.

It includes the survey of basic style, price, shop flow and fitting room.

I hope to see the performance of these fast fashion brands in China.

1. ZARA

Times Square shop, Shanghai, Huaihailu Road

It opened in 2006, with a retail area of 2000 square meters and a street store with a length of more than 30 meters.

The two storefront is connected by staircases and elevators, the bottom is women's wear and children's wear sales area, and the two floor is men's wear sales area.

Basic condition: Ladies' tops are priced at 199-299 yuan, and their dresses are 399 yuan; men's tops and knitted sweaters are priced at 299 and 499 yuan respectively.

Promotional discount activities: end of season by band discount.

The discount starts at the end of December 30th each year, with a general discount of about a month.

Discount is much less.

Take a 859 yuan winter coat as an example, the first week discount is 799 yuan, the second week discount is 499 yuan, third weeks discount 399 yuan is the lowest price.

Clerk dress and service

The shop assistant is all black, and is very eye-catching.

Originality of window display

The main theme of the show is the display of the theme, which shows that people can have shopping desire when the season breaks.

Passenger flow condition.

There are 15 passengers in the fitting room.

Shop display tidiness {page_break}

2. H&M

Huaihailu Road's first flagship store in China

China's first flagship store opened in 2007, with a retail area of 3000 square meters.

Basic condition: the bottom coat is the cheapest, only 99 yuan and two pieces.

The ladies' tops are priced at 149-299 yuan, the dress is 349 yuan, the men's tops and knitted sweaters are priced at 99 yuan and 199 yuan respectively, and the children's dresses are priced at 149 yuan.

Promotional discount activities: a specific discount area should be allocated in the store, and the price will be determined once and for all. There will be no reduction in the whole discount season.

Clerk dress and service

Originality of window display

It has strong subjectivity and strong integration among various fashion display windows.

Passenger flow condition.

There are 13 passengers in the fitting room.

The shop is clean and tidy.

3. UNIQLO

Huaihai Middle Road, Shanghai

Located in Hong Kong New World building, 1 floor, Shanghai's earliest open shelf clothing shop, about 1200 square meters.

Basic condition: simple style and changeable color.

UNIQLO is known as the 500 T-shirt in summer.

They are mainly made up of basic shirts, Bottomwear and color.

Sales of thermal clothing and strong socks with high cost performance are in the lead.

The price of ladies' bottompants is 149-299 yuan.

Men's tops cost more than 399 yuan.

In 2010, the price of the down jacket, the long men's down coat, was more than 699.

Promotional discount activities: there is no discount season, there will be a discount on an irregular basis, known as the preferential period.

About 3-5 days, some new products will be regarded as promotional activities for new products. The discount rate will be 50 yuan or 100 yuan depending on the price.

Clerk dress and service:

　　★★★★★

Clerks are enthusiastic about their services. Occasionally, Japanese clerks work in the shop and serve first-class.

Window creation:

*

Coloring with the same color, eye-catching with color.

Passenger flow condition.

There are 8 passengers in the fitting room.

Shop display tidiness {page_break}

　　★★★★★

4. GAP

Shanghai Huaihai middle road Hongkong Plaza Shop

It opened in Hongkong square in Huaihailu Road in 2010. It is adjacent to the apple store and has an area of more than 1000 square meters.

Basic conditions: the jeans, khakis and T-shirts are the main stars, and the price is above 200 yuan.

In 2010, legging jeans, a self-cultivation elastic jeans, has a range of products priced at 499 yuan.

Promotional Discounts: there are very few discounts.

Even if there is a discount, it is also very low.

Clerk dress and service

Originality of window display

More for the poster theme window, not very creative

Passenger flow condition / fitting room in fitting room:

There are 10 passengers in the fitting room.

Shop display tidiness

5 C & A.

Huaihai store, Shanghai

In 2010, the flagship store in Huaihailu Road was renovated to open 2100 square meters in Huaihai Middle Road, snow leopard mall.

After redecorating, the lighting and shopping atmosphere have been greatly improved.

Basic condition: the price is slightly lower than that of H&M, and the workmanship and fabric are worth buying.

The price advantage is 199 yuan for sweater, and the lowest price for woolen coat is 299 yuan.

Jeans are priced at 129-199 yuan, compared to GAP, which is dominated by jeans.

Apart from the design of jeans buttons and trouser legs, there is no obvious difference between trousers and bottoms.

Promotional discount activities: year-end or seasonal discounts are relatively high, mostly half off.

Clerk dress and service

Window display originality

Window display models match with air, and international atmosphere is very weak.

Passenger flow condition.

There are 3 passengers in the fitting room.

Shop tidiness

6.

Huaihailu Road flagship store

It opened in 2008, about 3000 square meters.

Promotional discount activities: year-end or seasonal discounts are relatively high, mostly for the whole half off.

The discount period is the longest, and there are often various discounts. It is also manifested in sub regions, 299 yuan and 399 yuan.

Clerk dress and service

Originality of window display

Passenger flow condition.

The average passenger flow is generally.

There is no need to line up in the peak dressing room.

Shop display tidiness

7. UR

Huaihailu Road Huashi Plaza

It opened in 2010 and is next to ZARA.

Basic conditions: two times a week to update 50-100 items, but basically did not get the basic funds.

Promotional discount activities: year-end or seasonal discounts are relatively high, most of the half off discount.

Clerk dress and service

Originality of window display

Passenger flow situation.

There are 4 passengers in the fitting room.

Shop display tidiness