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China Textile And Apparel Trade Exhibition Leads The International Trend

2011/7/21 11:49:00 59

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International Trend Of Textile And Clothing Trade

In July 19th, hosted by the China Textile Industry Association, the twelfth China Textile and clothing trade exhibition (New York), hosted by the China Textile Association of the International Trade Promotion Council, opened ceremoniously in the New York Convention and Exhibition Center.

In the interview, the reporter learned that this year's New York exhibition will highlight the overall image of Chinese exhibitors by optimizing the exhibitors and exhibits structure. By introducing more fashion elements, it will guide Chinese enterprises to upgrade their product mix and enhance the challenge of industry development with value-added upgrading, and increasingly guide the international trend in this field.

From 2000 to present, China's textiles and garments

Trade Fair

The United States has successfully held eleven sessions, and the reporter himself has interviewed four sessions.

Over the past 11 years, a large number of textile leading enterprises have successfully established a sales channel in the United States with the help of this platform, and have entered the mainstream market of the United States.

Reporters clearly remember that last year, China Textile Trade Promotion Association and Frankfurt exhibition company in depth cooperation, and with the help of Frankfurt company's deep global exhibition experience, joined hands to create three international professional trade exhibitions for clothing, fabrics and home textiles in New York, namely, New York international clothing procurement Exhibition (APP), TEXWORLD USA and New York international home textile purchasing Exhibition (HTSE).

The original China Textile and clothing trade exhibition was embedded in the above three professional exhibitions in the form of Chinese exhibition groups according to the category of exhibits.

It is the first time that the three industry joint exhibition is held in the United States. The exhibition in 2010 has been recognized and supported by the industry and the mainstream business channel in the US.

Since then, the New York exhibition has been successfully pformed and upgraded. The internationalization and specialization pformation of New York exhibition is a wise choice to meet the needs of the market.

After the pformation, the New York exhibition complied with the needs of the market and industry, played a greater role in promoting the effective convergence of the upstream and downstream industries chain, and became an intensive and efficient procurement platform welcomed by American buyers. It also set up a bridge for Chinese enterprises to explore the US market and seek trade cooperation.

The organizers of the exhibition introduced to the people's website that there were 323 textile enterprises from 18 provinces and autonomous regions in New York, including 79 clothing categories, 102 home textile categories, and 142 accessories.

Exhibitors, both in terms of quantity and area, have increased by 30% over the past year. In particular, the number of exhibitors in home textiles has nearly doubled since last year. Apart from Jiangsu and Zhejiang, textile enterprises from Gansu, Inner Mongolia, Sichuan and Shanxi in central and Western China have also joined the team.

Some famous enterprises in the industry have begun to take the exhibition as a fixed platform and carrier to open up the US market. Every year they take part in the exhibition, contact with overseas buyers, understand the needs and changes of the US market, adjust the industrial structure and product design in a timely manner, and strive for long-term development.

In addition, there are more than 300 international exhibitors from 16 countries and regions outside China, which fully reflects the trend of global resource allocation in textile supply chain.

On the basis of last year, the Textile Trade Promotion Committee targeted at the domestic market.

textile industry

The background of rising raw materials, the rising cost of labor and the higher external environment of exchange rate advance, by guiding exhibitors to pay attention to the counterparts in the US market, helping small and medium-sized enterprises to enhance their product structure, and dealing with the challenges of many unfavorable factors through the enhancement of the added value of export products.

At the same time, as the trend of exhibition specialization becomes more and more obvious, the division of labor of textile producing countries in this international platform becomes clearer and clearer.

In the process of globalization, some low cost products in China's textile and garment industry are replaced by neighboring countries, thus promoting the formation of international division of labor and clearly identifying their respective roles in the global industrial structure.

In addition, the US partners in New York will invite representatives from costumes, home textile designers and relevant trade organizations to cooperate with the exhibitors at a high level, and increase the exchange and discussion with exhibitors. Through this form of effective docking, the added value and fashion of the exhibitors will be increased, and the comprehensive ability to respond to the US market and grasp the market demand and trend will be raised.

In the fabric exhibition area, the organizers invited STYLESIGHT, a very experienced company in the international fashion trend, to intensify the release of high level fashion trends and provide value-added services to exhibitors.

Taking the initiative to participate in and join the trend publishing link will be a good opportunity for the promotion of product word-of-mouth and publicity of quality.

except

Exhibition

Apart from specialization and internationalization, exhibition branding can also bring additional value to exhibitors.

After years of hard work, New York exhibition and TEXWORLD USA exhibition have formed their own brand effect.

TEXWORLD has considerable influence in the United States.

Brands like Armani, H&M, GAP, ZARA, American Eagle are also frequent customers of TEXWORLD.

During the recent TEXWORLD USA clothing and accessories exhibition in the United States, there were professional spectators attending Brazil, Canada, Germany, India, Italy, Japan, Korea, Mauritius, Holland, Pakistan, Peru, Turkey, the United States, China Hongkong, China Taiwan and other countries and regions. Among them, the American audience accounted for 87%, and these spectators mainly came from the "fashion capital".

High quality exhibits, stable trade buyers and good exhibition services are the foundation of New York's 11 years of development.

While launching the brand exhibition, the Textile Trade Promotion Committee will play an advantage in its own industry exhibition, constantly sum up its experience, and communicate with Frankfurt exhibition company in a timely manner. It will follow up all the past exhibitions and attract investment and accurately locate the US textile and garment market, and set up an information and trade window for Chinese enterprises to enter the overseas market.

Over the years, the experience of overseas exhibitions has improved the degree of internationalization of the textile and trade promotion exhibition team, and the ability to go out to do exhibitions has been further strengthened, and the organization and coordination ability of the exhibition has also been greatly improved.

In addition, the organizing committee has exerting its own advantages, making full use of and sharing resources both inside and outside the exhibition. Through its own professional exhibition platform and huge overseas buyers information database, it has made good publicity and promotion to China's textile enterprises and textile market.

This year marks the start of China's textile industry in 12th Five-Year. It is also an important year for China to move forward from a big textile nation to a textile power. The reporter believes that through the 11 years of New York exhibition, with the expectation of the US market, the strength of Chinese enterprises and the professionalism and enthusiasm of the textile and Trade Promotion Association, it will bloom more brightly on the east coast of the United States and make greater contributions to China's journey towards the textile power.