Yao Ming Still Holds $150 Million After Retiring.

Although Yao Ming's career has come to an end, it does not mean that the glory of the little giant has become history.

After all, Yao Ming still has a lot of things to do after retiring from retirement: apart from developing his own brand, Yao Ming will put more energy into the management of Shanghai shark basketball club.

This "Lining (own sports brand) + Jordan (own own basketball club)" development mode, will be "Yao boss" the main direction of future development.

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After the retirement of the "Prince of gymnastics", Lining named Lining sports brand under his name, and won the "China's most competitive brand list" award by virtue of good brand impression and brand vitality. He won the general praise of consumers. Lining brand ranked fiftieth in the 2010 China brand 500 list compiled by the world brand value laboratory. The brand value has reached 14 billion 252 million yuan, and has become the most successful pformation case from sports industry to business community.

In an interview, Yao Ming said he would develop his own brand and design his own way.

It is understood that whether it is "Yao restaurant" or participating in the investment "whale music network" seeking overseas listing, there are signs that Yao Ming is ready to enter the business world.

Compared with Lining's self-made, Yao Ming has better conditions: "little giant" has a perfect team behind the "Yao team".

Over the past 9 years, this team has helped Yao Ming manage the business behind him in perfect order.

It can be predicted that in the future, this team will continue to maintain and enhance Yao Ming's commercial value, so that the brand of Yao Ming will continue to exert its ability to absorb gold.

Basketball ratio

In addition to studying "predecessors", Lining developed his own brand and continued to suck money in the business community. Yao Ming was also preparing to "follow the teacher" Jordan (NBA Bobcats boss), because "little giant" is the boss of Shanghai shark basketball club.

As Yao Ming said, "as a professional player, I choose to retire, but that does not mean that I will leave basketball as the boss of the Shanghai shark basketball team and give me the opportunity to do something for Chinese basketball."

Yao Ming said: "relying on the Shanghai shark platform, I also have the opportunity to continue to engage in basketball, and make corresponding contributions to China's youth basketball career, hoping to provide more and better seedlings for the future national team."

It is foreseeable that although retired, Yao Ming will still be active in people's sight.

According to Yao Ming's agent Zhang Mingji, "after Yao's team took over the Shanghai shark men's basketball team, the whole team took on a new look.

Yao Ming and the NBA management team of Shanghai men's basketball team, relying on professional operation and international management, devoted themselves to echelon construction and brand building. They are committed to making Shanghai men's basketball team a professional and internationalized Chinese basketball brand.

To a certain extent, Jordan's business and management brain is not as good as Yao Ming, because he used to be in the wizards, now in the Bobcats, in the club management aspect has repeatedly been confused (for example, in the wizard when recruiting the most powerful NBA20 year Kwame Brown...

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Yao Ming had adapted himself to "Yao boss" before retiring, and the team behind him was quite professional.

It can be imagined that Yao Ming will step into Jordan's footsteps after retiring, and will go further.

After retiring, the little giant still holds $150 million.

On the court, Yao Ming's personal ability is beyond doubt.

Outside the stadium, his business mind is also one of the top athletes.

Since the war of NBA, Yao Mingguang has reached a height of 2 billion yuan for his personal income.

Even after retiring, he still holds a $150 million commercial endorsement contract.

In addition, as early as 2006, Yao Ming had already played an investment and became a "Yao boss".

Income: more than 2 billion yuan.

In 2003, Forbes China celebrity list data showed that NBA champion Yao Ming ranked second in 120 million yuan, after Jet Li's 140 million yuan.

From 2004 to 2011, Forbes's list of Chinese celebrities, Yao Ming took the first place in 8 consecutive years, 150 million yuan in 2004, 150 million yuan in 2005, 170 million yuan in 2006, 260 million yuan in 2007, 387 million in 2007, and 357 million yuan in 2007.

Then in 2010, Forbes's list of Chinese celebrities, Yao Ming's income was 250 million yuan.

In 2010, Yao Ming lost the battle all season. In 2011, Forbes released the data for 220 million yuan.

Cumulative sum, Yao Ming's income in 9 years has exceeded 2 billion yuan.

Endorsement: $150 million

Yao Ming has a good personal image. Although he is no longer a basketball player, he is still a global idol. His commercial value can continue to develop.

At present, Yao Ming still has endorsement contracts with Reebok, Coca-Cola, McDonald's, apple computer, China Life Insurance, Tomson and so on, these commercial contracts total value of 150 million dollars, endorsement income is more than 21 million dollars per year.

Investment: "three small and one big"

Since 2006, Yao team has invested in gigantic whale music network, Beijing Tongzhou Sunflower Hotel and California fitness Yao Ming club, which can be seen as the test of Yao Ming's pformation.

In 2009, Yao Ming bought the Shanghai men's basketball club as a big long-term investment.

The investment of "three small and one big" made Yao Ming still have promising prospects after retiring.