Jade&Nbsp; En&Nbsp; Plus: The French Petty Bourgeoisie To Make The Aristocratic Women'S Clothes

Some people say that looking at the fashion of a city is mainly about the dress of local women.

There are many very distinctive roads in Shanghai. You have to go deep into it to capture those hidden fashions.

For example, Xinle road in Xuhui District, this street is the place where Shanghai designer brand is gathered. Among them, Jade en Plus plus is quite famous. If you pay close attention to the observation, the guests in this shop can be expensive women who are worth a lot of money. Maybe you hit a bright star here.

French romantic

Jade en Plus plus is Tang Jia, the boss of women's clothing store. She is a capable but dignified person.

"In the shop design, we pursue a simple style, after inspecting Song Qingling's former residence, we hope to create a sense of Shanghai's back garden."

The whole tone of the shop is white, and the walls, fitting rooms, doors and windows all have a faint white flavor, which is delicate without losing atmosphere.

The edge of the green potted plant is decorated with the outline of the clothing shop, echoing the white bird cage hanging on the ceiling, as if in a small garden in the courtyard.

However, the dilapidated suitcase placed in the middle of the shop will bring you back to the scene of the old Shanghai in 20s and 30s, where clothes can be placed on the trunk and can also be used for sitting.

Next to the cupboard, 00 are hung with carefully designed clothes.

In a word, visiting the shop is like visiting a female owner in Shanghai, trying on clothes with her to discuss fashion, then walking across the balcony into the back garden, enjoying the flowers and grass watching bird watching street view.

This shop design, though minimalism, is a deep expression, full of imagination of all kinds of life scenes.

The meaning of "Jade en Plus" in French is:

Intelligent, restrained European style design

Jade en Plus dress is European style, which is related to Miss Tang's experience. "We hope to pform the most popular elements in Europe into ready-made clothes."

The clothing is designed according to the season. It integrates the latest fashion elements into every season, and strives for innovation and breakthrough. Many design inspiration is generated by the design team in international tourism.

The clothing uses the stereoscopic cutting technique, the material is mostly the domestic silk fabric, also has the partial chemical fiber, therefore manual sewing time is very time-consuming. In order to guarantee the quality to conform to the design request, Jade en Plus has own production factory.

Jade en Plus dress is a black and white rich design language. For describing black and white ash, she has more than 300 words in seven languages.

All the clothes here are fine products. After trying them on, they are very cute, no exaggeration, no fiction, no comparison, impromptu and avant-garde, full of wisdom, introverted, low-key and creative female temperament.

The summer wear has been completed this year, and some of them have been sold.

As for what is going on this autumn and winter, Miss Tang suggests that you mix and match according to your own style.

Fashion and life are very close. They are not unreachable inspiration. They are very easy to understand and accept by people who love beauty.

Jade en Plus dress has always been popular with fashion media and celebrities. It is praised by Shanghai fashion circle as "full of French petty bourgeoisie sentiment, creating fashion aristocratic women" fashion.

Sometimes there are big stars patronizing in the store. For example, a model in Hongkong has been there before. "In fact, they shop like ordinary people, so we respect their privacy and treat them like ordinary shoppers."

The commercial potential of designer brand

Many designers came back from abroad and set up a "clothes shop" to satisfy their interest in design, so the garments and shops that were designed eventually evolved into "self talk", which lacked design inspiration and stagnated the development of consumers.

The biggest difference between Tang and Jia is that she has the brains of businessmen. Jade en Plus women's clothing has opened a special counter in Shanghai Meilong town last year, and plans to open stores in Shanghai, Wuhan, Hangzhou, Tianjin and other places in this year. Tianjin uses agents to join.

Jade en Plus women's clothing is positioned in the high-end line, and in the future Beijing may also adopt the form of agent joining.

"Of course, we do not do fast fashion, we will slowly settle down, continue to explore the cultural connotation and design quality of European fashion, but in order to meet the growing market demand, we will appropriately improve the design frequency and style update speed."

According to Miss Tang, the Jade en Plus women's shop style will be unified and the details will be different in the whole country. Because the shopping mall is small, unlike flagship stores, it can't put too many things in it, but it will also introduce the elements of old Shanghai in 20s and 30s, creating the feeling of "antique Museum".

"We are looking for like-minded people, agents are like this, consumers are like this, in the future, according to actual needs, brand partners are also like this.

The growth track of Jade en Plus (plus)

In 2007, the Shanghai grace Garment Co., Ltd. was founded, and the designer's clothing brand Jade en Plus was set up, taking the independent designer's brand line.

In 2007, the first fine shop was opened in Changle Road, Shanghai.

In 2008, Jade en Plus opened flagship store in Xinle Road, Shanghai designer brand gathering place.

In 2010, we set up a special counter with excellent local designer brand in Yi Shi Dan.

In 2010, Shanghai Jing Shang Fashion Co., Ltd. formally entered the domestic department store industry, based on the domestic market, preparing for overseas business.