Martha Marceau 3Rd Anniversary Celebrates $10 Million To Detonate Summer War

Nowadays, summer wear sales are hot, and the major domestic electricity giants and clothing online shopping B2C have launched a summer sales promotion war.

Unlike the past Jingdong mall, Dangdang and other price wars, this clothing online shopping B2C has become the current round of promotional war.

Additional investment

After last week's fiery feedback, Marceau announced today that he would add tens of millions of resources to increase T-shirts, shirts and other summer products SKU, increase millions of gifts, and send 100 service personnel. In July 21st, he launched the "full 100 hits" campaign to completely detonate summer war.

A week ago, Masa Marceau launched the biggest celebration, the biggest investment and the richness of the 3rd anniversary celebration activities since its establishment.

According to Martha Marceau, sales increased by 300% during the first week of the activity, and the peak value of daily orders reached 20 thousand.

This week, the momentum is rising.

I learned from Martha Marceau's official website that from July 21st to July 29th, the members of van Masa Marceau bought 200 pairs of stockings worth 69 yuan, 300 yuan for the value of 88 yuan, 500 yuan for the value of 125 yuan, 700 for the value of 165 yuan and one for short sleeves, and the price range was close to 30%.

This feedback range covers Mensa Marceau men's wear, as well as thousands of costumes such as Vivian's women's wear.

Compared with the traditional offline clothing brand, its price reaches the lowest price of 1/9 of the same market, for example, a 120 yarn long staple cotton striped T-shirt for men's wear, with a special price of 195 yuan, while the price of similar products in the market is generally around 1600 yuan.

Clothing online shopping

At the time of summer sales season, Masa Marceau's 3rd anniversary celebration activities became the fuse of summer dress war.

I learned from the major B2C clothing website, including Jingdong mall, Dangdang, dream bazaar, and all customers have responded, all the summer clothing launched a large-scale promotional activities, a bloody fight.

Everyone launched a "full 200 plus 1 yuan to send flip flops" activities; Dangdang daily launched a low price spike T-shirt; Jingdong mall launched 4 special day men's clothing, marked a straight down 20, 30 yuan note; dream bazaar launched a "slow 200 to send 30 yuan voucher" preferential activity.

For the summer offensive of van guest, Dangdang, dream bazaar and other enterprises, Masa Marceau CEO Sun Hong said that at present, Masa Marceau is positioned in the middle and high-end, and the unit price of passenger is 500-600 yuan, which does not form direct competition relationship with all kinds of clothing online shopping nowadays.

The main purpose of this event is to give back to the old users, and through this activity, let more potential new users truly feel the style and quality of Marceau's costumes.

Sun Hong said that Massa Marceau is absolutely different from other online shopping companies with low quality and low price. The high cost performance is the pursuit of masa Marceau.

Marceau, the same quality product, uses the Internet advantage to avoid the cost of channel and terminal links, and directly save the cost of savings to consumers.

In addition, for the "Da Vinci phenomenon" of the clothing industry, Sun Hong expressed its "abhorrence". He reminded consumers to be vigilant against the "Da Vinci" of the clothing industry, and suggested that the majority of users should not blindly go from the ocean, but to pursue quality and cost performance as the first starting point.