Wuxi'S New World Strange Circle Ends

Beijing New World Women's Department pformation operation.

After that, the 15 year journey of Wuxi's new world thousands of miles away also came to an end.

Many Wuxi citizens "have been proud of shopping in the new world". Nowadays, glory is no longer a blessing in common.

Just a month after the pformation of the new world women's department store in Beijing, the fifteen year journey of Wuxi New World Department is also at the end of the journey.

In the past fifteen years, Wuxi's new world has gone through the pition from high-end department stores to fashion department stores.

In the early morning of May 9th, hundreds of people gathered in the new world gate of Wuxi. Many people were planning to take the "last day" on the last day.

"I came here at the end of April and bought a lot of things."

Zhang said that she spent 199 yuan to buy shoes with a price of 699 yuan, which is "cost-effective."

But she has some doubts about the clothes and trousers bought from the special store's flower car. Some brands have never seen them. They were just covet cheap and think carefully when they came home.

"People who buy shoes are like crazy money."

There are still a few discount sandals in women's shoes.

The salesmen say that the same shoes are forty to fifty yuan cheaper than other stores.

Since the new world of Wuxi confirmed that it had withdrawn from Wuxi in May, its sales volume has increased by two or three times.

And this crazy discount appeared just a few months ago, and the discount of the whole shopping mall was amazing.

In December 28th of last year, the new world of Wuxi announced that the price would be 385 million yuan to sell all the shares to the Company Limited.

New world department store east China area related personage introduction, at present only knows hundred great limited company is a property investment company, therefore, the future new world department store land will be in what kind of format appears in Wuxi is still inconclusive.

Huaguang in the new world

The new world is located in the Zhongshan Road business circle, where merchants are gathering together, and more and more foreign brands and businesses have always been one of the important business circles in Wuxi.

For the withdrawal of the new world in Wuxi, the industry said that the new world department store in the late passenger traffic has declined significantly, so the impact on Zhongshan Road business circle will not be too great.

For businesses such as Parkson and Ocean Department, which also follow the fashion line, some brands and customers are shunting in, making it a good news and giving them a chance to divide the market again.

For the high-end department stores such as the eight hundred companion and big east, the new world customer base is different from them, so it has little impact.

According to the insiders, big Eastern and eight hundred friends have been in Wuxi for many years and have a number of loyal members.

The two shopping malls have more than one hundred thousand active members. There are tens of thousands of high-end members, of whom the highest annual consumption is 3 million 500 thousand yuan.

Whoever will firmly seize the top customers in Xicheng will not be defeated in this business battle.

For these super VIP, shopping malls are trying to coax them to be happy, providing various members' services to win the hearts and minds of people.

The same brand is the same everywhere, and the consumption habit that has been formed is hard to change easily.

For the future trend of the new world department store, there are probably two ways in the industry.

If we continue to maintain the original area, only twenty thousand square meters of small size shopping malls can not attract consumers through variety, scale and number of brands. We need to have a clear positioning of shopping malls, which is different from the surrounding mass department stores.

Or other means to develop towards comprehensive department stores.

Two new crimes in Wuxi's new world: {page_break}

Location

Wuxi new world in 1996 with high-end positioning in the Zhongshan Road business circle, one to the third floor are Dunhill, HUGO, BOSS, MAXMARA and other international names, because of clear positioning, after a period of time after the cultivation period, the mall led the high-end consumption of Tin City, become a symbol of the file consumption.

But since then, with the pformation and upgrading of the eight hundred partners and the Great Eastern, the original advantages of the new world have been gradually weakened.

In mid 2009, many young fashion brands such as ZARA were introduced into the mall, and the high-end brands such as BALLY and MontBlanc were evacuated.

In November of the same year, the new world department store "pformed" into a fashion hall, and carried out a wide range of adjustment to the image, service facilities and brand of the store. After the pformation, the new world has lost its original high-end position, and its position gradually blurred, and the popularity declined.

Last year, due to the construction of the subway in Zhongshan Road, the new world department store was deeply affected by the construction of the subway. The poor business suffered heavy losses. Despite various measures, the passenger flow has dropped by half.

According to the people of Wuxi Bureau of Commerce, enterprises should stick to their business models and do not update them in a timely manner according to the changes in consumer demand. They will surely be outdated, and they will not be able to grasp the main customers.

Body mass

Small capacity is also a major reason for the withdrawal of the new world department store.

The whole shopping center is three floors below, with a mass less than twenty thousand square meters, while the eight hundred partners and the Great East have seventy thousand or eighty thousand square meters. After Parkson expansion, there are more than 40000 square meters.

A business personage said that nowadays, the international famous brands have large shopping areas, such as LV and so on. They all need 150-200 square meters. Besides, they need more windows on the street. The new world is not big enough on the first floor, and the capacity is limited.

But the new world department store people talk about this matter quite a lot of helplessness, think that today department stores are "big", to shopping, entertainment, restaurants and so on MALL development, and the new world department store after entering the body want to expand the volume, the four to eighth floor to buy, but after several efforts, dozens of large and small owners property rights can not be integrated.