Clothing Brand Adjustment And Upgrading &Nbsp; Chengdu Department Store Quietly Changed Its Face.

The adjustment of Wangfujing department store is very big. The introduction of new brands to people is amazing. BOSS ORANGE, DKNY and other international second-line brands have taken the place of the popular brands headed by Ou Shi Li, thus greatly enhancing the international demeanor of shopping malls. Meanwhile, the mall opened an apple counter on the two floor gold port to attract multiple consumer groups. According to the relevant person in charge of the shopping mall, the adjustment of this shopping mall is not as big and vigorous as it used to be. Almost all of them are being carried out in a quiet way, but the scope of adjustment is large. The largest area of adjustment is the six floor outdoor sports area. The adjusted regional brand function is clearer, and professional outdoor and fashion movements are self integrated, giving people a refreshing feeling. Secondly, the four floor adjustment focuses on the trend accessories, adding Montag, Skul can-dy and other brands, covering the main trend accessories on the market, and enriching the market trend merchandise.

Of course, the biggest change is the appearance of the second floor brand BOSS ORANGE and DKNY on the two floor. By introducing these brands, the brand differentiation operation can be formed in the same store, attracting more consumers. Indeed, the entry of these international brands brings new customers to the shopping malls. In particular, the entry of Apple brands has attracted a large number of Apple fans to come to experience. For these Apple fans, Wangfujing department store said it would carry out more interactive activities to enrich their feelings.

Kai Wan Plaza
Adjust brand and enrich consumption experience
Key words: ONLY, VEROMODA, 85 degrees C, barbecue beef.

Since 08 years ago, Shawan restaurant has been constantly adjusting. The introduction of Century Lianhua supermarket last year has greatly enhanced the popularity of shopping malls. It is reported that the Sha Wan store will make a huge change and make a comprehensive adjustment of the brand structure. Xu Qian, general manager of Shawan restaurant, Cade square, told reporters in the interview that the premise of the adjustment is to upgrade the brand in the original location, in order to better meet the consumption of the surrounding community and attract family consumption. Therefore, the scope of adjustment involves Bauhinia cinema, Century Lianhua supermarket, village based Chinese fast food, beauty, home furnishing, Philharmonic children's Park, etc. the new brands include 85 degrees C, barbecue beef, ONLY, VEROMODA, JACK-JONES, baud, color Fei, hot air, Wanning personal care store, etc., so that the consumption experience of "eating, drinking, playing, enjoying, learning and buying" is more popular among the people.
 

Sheng Dao Sports City
Create multi Fashion Sports City
Key words: CK series, big mouth monkey

In a few months, if you go shopping in Sheng Dao Sports City, you will find a brand new sports city in front of you. Generally speaking, sports city will naturally think of sports brands such as Nike and Adidas. In order to adapt to the market changes, Sheng Dao sports city will now face a movement of shopping malls, diversify the concept of pure sports, and add new fashion and leisure brands. It is understood that the adjustment is mainly targeted at the one or two floor, based on existing brands such as Nike and Adidas, to increase leisure, fashion, fashion and other related elements. The adjustment is mainly focused on creating shopping atmosphere and personality elements of the brand. Mr. Zheng Sunan, deputy general manager of Southwest District, said: "we will not deliberately pursue high quality, the adjusted Sheng Dao sports city will be the first choice for mass consumption." At present, the Victory Road Sports City has begun to negotiate with many tide merchants, including CK's brand. As for which brands will eventually settle in Sheng Dao, the answer will be announced at the end of this month.

Maui department store
Floor rectification, flagship young card
Key words: Maiden hall, wool cashmere Museum

Maui department store: fashionable women's wear brand and traditional products are all caught up.

Maui department store has a huge volume, and the main layer and interlayer are rich and colorful, and fashion and traditional products are swept away. However, after the completion of the shopping malls, we saw the maiden department store, which maintained its traditional brand with a more youthful style. Among them, the 2 floor sandwich made it into a brand-new maiden Pavilion. The introduction of the brand was all about fashion and lovable. At the same time, in this rectification, the hardware of MAE Ye Department Store sandwich has also been greatly improved. The ceiling, lighting and the ground are all showing a new image. Compared with the past shopping environment, the shopping environment is more spacious and spanparent, and the floors are broken into their own array to integrate into one organic whole.

Speaking of the rectification of this interlayer, Ms. Huang Geng, general manager of Maopai department store, told reporters that the Yanshikou business circle is rich in young consumers because of Tai Hua and the new center. In order to attract these young people to become the main customers of their shopping malls, we should strengthen the construction and service of the young customers. As a result, Maui department stores started to rearrange the layout of the shopping malls, and took the opportunity to upgrade the brand level of the shopping malls, and to compress some middle-aged and elderly clothing brands. According to Huang Zong, Maoming department store's biggest improvement is to shift the advantage category cashmere wool products to 4 floor, and home textile bedding to 5 floor. Now, after more than one month's operation, it has been greatly recognized by consumers, and its performance has risen to a new level.