Zhengzhou: A Revolution In Zhongyuan Exhibition, The Exhibition City Is Still Prosperous.

Regional advantages and famous exhibition cities remain prosperous.

Exhibition industry is a barometer of modern science and technology and economic development. It reflects the development of science, technology and economy in a region, country and even the whole world.

Since 1980s, China's Convention and exhibition industry has been developing rapidly at a rate of 20% per year.

In 2008, the total number of national exhibition activities reached 200 thousand, the total amount of economic and trade exhibitions reached 4490, and the total exhibition area was 45 million 170 thousand.

As the core city of Central Plains, Zhengzhou has developed rapidly in recent years with its unique location and pportation advantages and relying on the first-class exhibition hardware facilities in China. The status of Zhengzhou's "central exhibition capital" has been increasingly clear.

During the "11th Five-Year" period, Zhengzhou's Convention and exhibition industry maintained a rapid growth trend, with an average annual growth rate of over 20%. It has become one of the most dynamic and potential economic sectors in the city.

In the past 2006-2010 years, 441 exhibitions have been held in Zhengzhou. The total area of the exhibition is 5 million 740 thousand square meters. Among them, there are 47 large exhibition areas with an exhibition area over 30 thousand square meters, and 127 medium-sized exhibitions with an exhibition area of 10 thousand square meters.

The central China investment and trade fair, the first, second, third Zhengzhou International Automobile Exposition, the thirty-first, thirty-third, thirty-fifth and 37 National Pharmaceutical Machinery Expo, 2007, 2008, 2010 national agricultural machinery products fair, the fifty-fifth, sixty-first China National Drug fair, the fifty-sixth China International Medical Equipment Fair, the sixty-second, sixty-sixth national auto parts fair, the 2008 China National Tourism Fair, the National Book Fair, the second China National Cereals and oils fair fair, the Chinese chain store exhibition, the autumn 2009 National Sugar and wine fair, the National Green Expo and so on. Second

At present, the comprehensive strength of Zhengzhou's exhibition industry ranks first in the second tier cities in the country, ranking first in the central region.

In addition, a number of "Zhengzhou produced" local exhibitions are also full of vitality. The Zhengzhou National Fair has now broken through 80 thousand square meters. China international automobile aftermarket exposition has developed to 100 thousand square meters in just a few years, and has become the largest professional exhibition in the domestic automobile industry.

There are also a number of local exhibitions such as Henan poultry fair, Zhongyuan Medical Equipment Fair and so on.

In addition, in recent years, some group buying associations and trading orders have sprung up vigorously.

In the development of MICE industry, catering, accommodation, pportation,

Half advantages and disadvantages

There are advantages and disadvantages in doing everything. It will bring huge economic benefits to Zhengzhou at various domestic and international exhibitions. Meanwhile, it will also bring some negative effects to Zhengzhou's economic market and citizens' life in Zhengzhou.

At present, the size of the exhibition in Zhengzhou is different, and there are many hidden rules in the industry, which also bring some hidden dangers to the market.

Take the most popular home furnishings exhibition in Zhengzhou as an example, group buying, price cuts and orders will emerge one after another. It is known that there are hundreds of exhibitors, and there will be tens of thousands of exhibitions and tens of thousands of concessions. Are these situations real?

Ceng Zhigang, director of the industry development department of Henan building decoration and Decoration Association, made an analysis of the exhibition of Zhengzhou home decoration market. From the frequency point of view, at present, the exhibition of large and small home furnishings and home furnishings in Zhengzhou is averaging two or more weekends, and the selection is carried out on Saturday. The duration of a day and a half is not guaranteed by the exhibition's publicity effect. From the geographical location, these exhibitions are basically concentrated in the Zijing mountain people's hall, the Provincial Gymnasium and the Zhongyuan International Expo Center.

Although these three pavilions are located in the downtown area and have convenient pportation, they are all the old exhibition halls in our city. There are some problems that can not be ignored. For example, the facilities of the exhibition hall are backward, the display area is too small, and the supporting facilities are not good enough. From the perspective of exhibition qualification, some exhibition companies that do not have the ability to blindly exhibit exhibitions are disorderly.

對參展商來說，參加展會無非是想宣傳自己的品牌和促進銷售，可是，同一時間，不同地點，同時舉辦相類似的展會卻讓參展商東奔西走，疲于奔波，參展的效果也得到不保障；對觀展者來說，到展會現場的消費者都是有著購買欲和購買力的針對性人群，可是過于頻繁的展會消磨了他們的積極性，千篇一律的砍價會、團購會讓他們疲憊不堪，展會上哪些說不清道不明的消費陷阱也讓他們望而卻步，明明說好的交定抵現最后卻不了了之，大肆宣傳的最低價到最后也不過是提高市場價的虛假信息，或者是現場訂單展會后卻發現施工單位偷工減料，到最后投訴無門，甚至還有消費者在展會當中吃虧上當導致退單等糾紛事件紛紛曝光。

The vicious competition in the industry has been frequent. Similar exhibitions held the same time to seize customer resources. The repeated exhibition in the exhibition industry caused chaos in the exhibition market, resulting in overcapacity.

How can we avoid the vicious competition in the exhibition industry, protect the legitimate rights and interests of exhibitors and consumers, and also standardize the order of MICE industry?

To create an international, professional and branded exhibition is the ultimate goal of Zhongyuan Convention and exhibition industry.

Ms. Chen Yan believes that China's exhibition industry is currently most active in Beijing, Shanghai, Guangzhou, Dalian and Chengdu, and has formed five exhibition economic industrial belts, namely, "Bohai, Yangtze River Delta, Pearl River Delta, northeast, central and Western".

Compared with these cities, the current situation of Zhengzhou's Convention and exhibition industry is grim. The exhibition industry in Zhengzhou is still in the further development stage. There are still some problems in the management system, business invitation, exhibition experience, exhibition creativity, publicity and promotion, public relations, marketing planning and so on.

Government and enterprises join hands with professional companies to give power to Central Plains.

Combined with the current situation of Zhengzhou Convention and exhibition industry, we should pay attention to the following aspects.

First, market operation needs to be strengthened.

At present, Zhengzhou government departments have limited management, coordination, encouragement and support to the exhibition industry, and most of the exhibition companies are separated by the government departments. The overall service level is quite different from the international standards.

At the same time, Zhengzhou lacks strong and competitive large scale professional exhibition companies. Local convention and exhibition enterprises and large scale exhibition companies have large gaps in scale, management mode, operation experience, and technical means. Lack of laws and regulations and effective industry standards and self-discipline rules are also one of the factors that restrict the development of mice. Second, less brand exhibition and serious competition among industries.

Although Zhengzhou currently has well-known brands such as the provincial economic and trade fair, Zhengzhou international automobile exhibition, Zheng Jiaohui and Shaolin Wushu Festival, its influence and industrial driving role is not very obvious. What is more serious is that "garbage Exhibition" occurs frequently. It not only damages the interests of customers, but also destroys the exhibition image of Zhengzhou; third, the scale of exhibition companies is small and professionals are scarce.

Ms. Chen Yan also showed us a data that our city has only more than 50 companies with the scale of exhibition scale, and few of them have long-term exhibition skills.

There are many companies that are "neighborhood groups" and "eating people". They can only undertake the Department business of brand exhibitions in the province, while others engage in advertising, publicity and other businesses.

In terms of exhibition talents, many events are from advertising, publicity, planning, public relations and other related industries, and lack of understanding of international practices, exhibition planning and organization, and practical experience.

Because of the lack of professional exhibition and planning organizations, the scale and quality of the exhibition can not be guaranteed. The rights and interests of exhibitors and exhibitors can not be guaranteed. If we want to fundamentally solve the problems of exhibition industry, we must look for qualified and guaranteed professional brand exhibition companies. Finally, only the Zhengzhou International Convention and exhibition center meets the requirements of large-scale exhibitions, but the number and scale of its meetings can not be compared with other exhibition cities.

Ms. Chen Yan said that the Zhengzhou municipal Party committee and the municipal government attached great importance to the development of Zhengzhou's Convention and exhibition industry. In 2005, the "opinions on vigorously developing the exhibition industry" were promulgated in 2005. In 2009, it also formulated the "opinions on further promoting the development of the exhibition industry in Zhengzhou" and the supporting opinions on the implementation of certification for key supporting exhibitions, the implementation measures of the statistical management of exhibition industry in Zhengzhou, and the management measures for the use of special funds for the development of the Convention and exhibition industry in Zhengzhou, which greatly enhanced the confidence of the professional exhibition companies in Zhengzhou.

It is under the guidance of this environment that China's most senior private exhibition organizer, the Shang Ge exhibition group, has entered Zhengzhou. Since the first Zhengzhou International Motor Show was successfully held in 2008, the three Zhengzhou international automobile exhibition has been held. The exhibition area is over 100 thousand square meters, and the total number of visitors is 600 thousand. The second Zhengzhou international automobile exhibition has booked 3778 cars within 4 days. The exhibition area and scale of exhibition have set a new record for similar exhibitions in Zhengzhou exhibition history.

In November 2011, the fourth Zhengzhou International Automobile Exhibition and the September 2011 Henan home building materials and new building materials exposition will also write a new chapter in the history of Zhengzhou exhibition.

The success of the Zhengzhou auto show, which has just entered the new market, can not be separated from the attention and support of the government and relevant departments. It also benefits from the professional operation of professional, exhibition and exhibition companies that are internationalized, specialized and branded.

At present, China's Convention and exhibition industry is in the ascendant. As one of the most potential industries in the next ten years, the Convention and exhibition industry will surely promote the adjustment of the urban economic structure and economic development.

In addition to the policy support and reasonable guidance of the government and relevant departments, more mature professional exhibition companies are needed. Only a standardized market order is the solid foundation for future prosperity exhibitions.

Sail with full strength to revitalize the central brand exhibition

With the continuous development of economic globalization and global urbanization, exhibition has become more and more important in economic and social life.

Besides gathering effect, name card effect, propaganda effect and resource integration effect, mice can enhance urban popularity, improve investment environment, promote the integration of urban economy with international practice, increase urban employment opportunities and enhance the quality of urban civilization.

In 2011, when Zhengzhou was in good time, the party and the central government once again reiterated the importance of the strategy of the rise of the central region in the 12th Five-Year strategic plan. In 2011, the provincial Party committee of the Henan provincial government emphasized the attraction radiation effect of Zhengzhou in the construction of the Central Plains economic zone. In 2011, the construction effect of the Central Plains urban agglomeration was beginning, and the leading role of Zhengzhou was strengthened.

At this time, Zhengzhou should seize the opportune moment to develop the exhibition economy, introduce the brand exhibition company, and create the brand exhibition.

Relying on location advantages and industrial advantages, we should strengthen the government's guidance and support for the development of MICE industry, strengthen the construction of exhibition infrastructure, optimize the spatial layout of exhibition industry, take scale, brand and internationalization as the guidance, and take the "exhibition, conference and festival" as the main line of development, enhance the service level of MICE industry in an all-round way, cultivate the "industrial cluster" of Zhengzhou's characteristic exhibition industry, promote the leaping development of Zhengzhou's exhibition industry, and make Zhengzhou a leading city in the central conference and exhibition industry.

Zhengzhou also uses exhibitions as a medium to show the world the new image of Zhengzhou, constantly accumulating new experiences, creating new bright spots and portrayed new prospects, and gradually growing into an ideal investment destination for Chinese and foreign businessmen.