"&Nbsp", "Fashion Show".

Following the successful conclusion of the first "Shanghai yen fashion exhibition" in 2010, the major trend of Japanese fashion brands entering the Chinese market has aroused strong concern from the fashion industry in Europe, the United States and South Korea.

On the 21-23 day of September 2011, when the 2011 Shanghai international textile and fashion exhibition and the second Japanese fashion show are about to open, 500 of all fashion brands from Japan, South Korea, Europe and the United States will compete in Shanghai World Trade Center exhibition to create a diversified and fashionable business opportunity.

At that time, Shanghai World Trade mall, the "Shanghai international trade exhibition and trading center", which was recently awarded by the Shanghai municipal government, will welcome the wonderful dialogue between the global tide goods and the mainstream retail business circle in East China.

Introduction of international brands, the first leading

In line with the development needs of China's high quality domestic demand market, the introduction of a truly international brand has become the major theme of the 2011 (Autumn) Shanghai international textile and garment exhibition. The organizer, Shanghai World Trade mall, is joining hands with IFF, Japan's largest clothing show (InternationalFashionFair).

Japan's first and second fashion apparel brands first appeared in Shanghai, bringing the high-end quality of the global fashion industry to the Chinese market.

According to statistics, on the three day of the exhibition, more than 11000 investors, including brands, agents, distributors, wholesalers, and so on, attended more than 200 stores, including Nanjing eight hundred partners, Nanjing new hundred, Nanjing water swimming City, Shanghai Jiu Guang, Baisheng group, Hang Lung Group, Bailian Group, Suzhou Jinying international, Suzhou Taihua, Suzhou green treasure Plaza, Hangzhou West Lake lake shore, Hangzhou GDA, West Lake, 100, the sun poly, the big ocean department store, the Pacific Ocean and other mainstream shopping malls.

The professional audience has shown great interest in the authentic Japanese exhibits. They generally believe that most Japanese brands first landed in the Chinese market. The market gap means great opportunities, and high quality means high value added investment prospects.

Pluralistic international trend, this highlights

The introduction of international brands is a major trend in China's apparel retail market.

The World Luxury Association survey shows that China will become the world's largest luxury trade and consumption center in the next 3 years.

The strong domestic demand market has made the 2011 Shanghai international textile and fashion exhibition and the second Japanese fashion show more diversified and internationalized.

According to relevant statistics, China's apparel retailing is growing at a rate of 25% per year, and the mainstream of domestic commercial channels is brand new.

The layout meets the huge international trend.

This exhibition attracted more than 500 international trend brands, of which 60% appeared for the first time in China.

This time, not only 300 Japanese fashion brands are showing off the trend culture of Tokyo, but also the first large-scale exhibition of European and American fashion brands.

Another major feature of this exhibition is to focus on leading and promoting East China.