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Kasiron Shoes Set Up Hangzhou Branch To Realize Brand Spanning Development.

2011/7/20 10:18:00 51

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Kasiron Shoes Brand

In July 11th,

Caslon

Hangzhou

Marketing

The centre was formally established.

So far, Kasiron has set up sixth sub branches after Hunan Zhuzhou, Sichuan Chengdu, Henan Zhengzhou, Guangdong Guangzhou, Shanxi Taiyuan and so on.

Companies in the regional market, enhance the region

brand

A big step forward on the road of competitiveness.

On the face of it, Jinjiang Jinwei sporting goods Co., Ltd. set up a branch in Hangzhou this time.

But in essence, this is an important turning point in Jinwei sporting goods company's strategy.

From the establishment of five branches, Jinwei sporting goods Co., Ltd. mainly focuses on the regional market segmentation, and takes the cooperation with local distributors to produce products that meet the different characteristics of the regional market segments and enhance the brand competitiveness of enterprises in the region.

The establishment of Kasiron Hangzhou branch is an important strategic pformation of Jinwei sporting goods Co., Ltd. based on the regional market, looking at a unified, multi-directional domestic market.

Hangzhou is the provincial capital and vice provincial city of Zhejiang. It is also the second largest economic city in the Yangtze River Delta, the economic, financial, logistics and cultural center of the southern wing.

Zhejiang's political, economic and cultural center is an important traffic hinge in Southeast China.

Kasiron set up a branch office in Hangzhou to make full use of Hangzhou's unique economic and cultural influence and take advantage of the Yangtze River Delta's economic status in the whole country, relying on its strong economic radiation force, echoing with Hunan, Sichuan, Henan, Guangdong and Shanxi branches, forming the momentum of "the king's presence in the world" in the whole domestic market.

Through these six powerful forces, drive and drive together, eat the big fat meat in the domestic children's shoes market at one fell swoop.

Kasiron shoes set up Hangzhou branch to realize brand spanning development.

From the establishment of the Hangzhou branch of the company, we can see that the ambitious ambition of Jinwei sporting goods Co., Ltd. to enter the domestic children's shoes market has come to the forefront.

But "freezing three feet is not a cold day."

Jinwei sporting goods Co., Ltd. has made such a major strategic plan. It is inseparable from the company's decades of silence and hard work: Jinjiang Jinwei sporting goods Co., Ltd., founded in 1992, is a leading product of a series of children's shoes, sports shoes and casual shoes.

After more than ten years of arduous pioneering work, the company has grown into a modern specialized shoe making enterprise integrating R & D, production and sales.

Over the years, Jinwei Sports Products Co., Ltd. has always adhered to the management concept of "quality is the root, honesty and customer first", guided by the development trend of students' sporting goods market, and actively absorbed the experience of modern operation process at home and abroad, using advanced technology, first-class equipment and scientific management to provide customers with high quality products and perfect after-sales service, and products are loved by consumers.

While improving the quality and technology content of the products, improving the marketing channels and expanding the terminal sales network, Kasiron also attaches great importance to the construction of brand culture.

In 2010, Kasiron launched the famous child star Xiao bin as the spokesman of Kasiron's image, combining Kasiron's brand culture connotation with his healthy and lively pursuit of progressive youth image to further enhance Kasiron's brand cohesion and appeal.

Kasiron's "cajolon Jinwei 5 fighters" is widely loved by their children. Its exclusive title "flying Youth Park" is deeply rooted in the hearts of the people. It has become the gold column of the Golden Eagle cartoon channel and even the China children's channel. It makes the lovely dinosaur cartoon image go deep into the hearts of small friends and parents. It greatly improves the cultural connotation of the Kasiron brand and enhances the recognition of Kasiron brand in the minds of consumers.

"Thick and thin hair" - after decades of forbearance and accumulation, he has the strength and spirit of today.

In this group of male compared to the domestic children's shoes market, before the international big block blocking, after the small and medium-sized shoe enterprises pursued.

With his perseverance and painstaking efforts, Kasiron stood out from the fierce competition and became the leader of domestic children's shoes enterprises.

Now, the company has taken a milestone in the enterprise strategy, and the brand has achieved a new leap forward development.

The road ahead may still be covered with thorns, but he has the confidence and ability to lead Chinese children's shoes enterprises to a new road.