Three Sword &Nbsp; Micro-Blog Matrix Marketing

The strength shown by micro-blog in charity is obvious to all.

In June this year, Sina's enterprise version of micro-blog was launched, and micro-blog's commercialization atmosphere was more intense, according to insiders.

It sounds very impressive? Sina officials say that in coastal cities, 5 million of a month is the result of micro-blog's marketing.

What we can see is that

The most typical example is that Huaqiang North online has launched an activity through micro-blog, pmitting 2600 times, covering 50W fans, earning millions, and the cost is only 50 plush dolls and a iPhone4.

Do you want to know how micro-blog should be marketing? Through further understanding of micro-blog, our Chongqing businessmen may be able to find the key to open the door to new marketing.

Li Jixin, an expert in micro-blog operations and marketing, explains how to develop micro marketing for our customers.

Three, there are plenty of "blogs".

Li Jixin (micro-blog) believes that many entrepreneurs have concerns about micro-blog, which can be understood.

But after understanding, it will be understood that micro-blog is the gospel for enterprises, especially small businesses, more needed.

Because micro-blog has the characteristics of low cost, good effect, wide dissemination and low threshold.

Like enterprise websites, micro-blog is an essential part of enterprises. Bloggers + micro-blog + light bloggers, Li Jixin calls them "three swordsmen" - if companies do three swordsmen, they can even replace official websites.

Generally speaking, micro-blog has 4 kinds of positioning: brand micro-blog; product micro-blog; micro-blog for sale purpose; customer service micro-blog.

And micro-blog can undertake many business functions: micro-blog sales, micro-blog recruitment, micro-blog leasing, micro-blog commonweal...

The publicity platform for entrepreneurs worried is the most superficial content.

Clear positioning, content is king

Micro-blog is based on the viral pmission of trust, so official micro-blog can not fight alone. Micro-blog and entrepreneur's personal micro-blog are inseparable. It is necessary to form an intersection to produce two or even two fans.

Micro-blog operation can be summed up in 8 words: clear positioning, content is king - to clear positioning and objectives, establish professional micro-blog operation team, and create official micro-blog matrix, high-quality content and good interaction is king.

Thousands of fans start marketing

Micro-blog has two steps: one is operation, the other is marketing, and marketing can only be carried out when the operation reaches a certain level.

Generally speaking, it is shallow according to the number of fans. When the target group reaches a certain base, it can start marketing.

The 15 existing micro-blog marketing models are: brand and product exposure; micro activity; micro counters; micro service; interactive precision advertising; CRM; micro research; micro word of mouth; micro recruitment; micro search; Micro Implant; micro public opinion; crisis public relations; O2O integration linkage; 2 product development.

{page_break}

Micro concept

Fans are the foundation of micro-blog's operation and marketing. The number of fans has determined the value of micro-blog's commercial advertising not long ago, but the only scientific criteria for quantifying marketing effectiveness are KPI and ROI.

Nevertheless, fans are still an important part of micro-blog's exploration of customers and marketing. Therefore, it is necessary to make clear the level and concept of fans.

Fifth wait

Zombie fans.

The number of machines registered in bulk is used to brush the number of fans.

Fourth wait

Passive fans.

The system platform randomly distributed or recommended or received real fans by giving prizes to do activities.

Third wait

Good fans.

Fans who share common interests are easy to pform into real customers.

Second wait

Loyal fans.

Through interaction, a group of true fans from the fans list are loyal customers of the company's brand and products.

First class

Professional fans.

In general, it is directly responsible for the staff of the enterprise market, sales, customer service, public relations and other positions, and has a realistic responsibility for the brand and products of micro-blog on the platform.

Misconceptions

Micro-blog operations and marketing expert Li Jixin (micro-blog) reminds us that although micro-blog is powerful, it should also be careful in the operation and marketing.

Impossible wishes

The company opened micro-blog and made three wishes: first, without paying attention to others, the fans just started to loiter; second, what I sent out, what fans looked at, what they wanted to do about the company's dynamic and product introductions, and third, golden words, ten days and half months to update one.

This situation may also be able to maintain the individual star micro-blog.

To start micro-blog is only the first step. It takes a lot of effort to do business and marketing.

Two, the deviation of concerns.

The 1. is concerned about people and information in "concern".

2. only concerned about the absolute number and growth of "fans";

The 3. is concerned about the number of "forwarding" and "comments".

4. turn a blind eye to customers who really care.

5. the official micro-blog commander of the bare rod is on the back.

6. micro-blog's managerial freedom to play -- playing micro-blog.