Guangzhou Department Store Is Not Affected.

Discount

During the cold season, even with the festivals and various themes, the discount has been almost continuous for many years. Recently, department stores in Shanghai and Tianjin have not seen much.

In Hongkong, shopping paradise, because of inflation, the discount is reduced, the goods are beautiful and attractive.

However, in contrast, the discount war in Guangzhou department stores is still heating up.

This year, almost every quarter of Guangzhou, some department stores have larger discount promotions.

On holidays, even a series of promotional events such as friendship, new Daxin, Xinguang, modern and other department stores were staged at the same time.

On the evening of the 8 th of the month, around 19:30, the shopping dragon of Guangzhou Friendship Store occupied two or three lanes of the ring road.

The Baiyun Hotel nearby closed the intersection because of the lack of parking space.

Traffic police maintain order at the intersection of ring road to friendship store.

The Guangzhou city east road traffic jam for several hours was the preferential sale of Guangzhou friendship celebration day, which began on the 9 day, and the rush sale started on the afternoon of 8.

On the day of panic buying, clothing, home appliances and cosmetics area crowded with consumers who came to buy. Many consumers caught five or six sales lists, many of them were ordered in advance by consumers, and the cashiers also had long queues.

Xinguang department store held half off of the members' special events. The US East Department Store held 1 yuan for 2 yuan, and the modern top shop held 52% off promotional activities for most commodities.

The reporter learned that last month, the passenger flow in all the major department stores in Guangzhou was very hot, the fitting room and the silver collection table were all queued up, and some of the shopping malls increased by 60%.

In previous years, the discount rate of Guangzhou department stores usually started at the end of June. This year, it was ten days ahead of schedule, and the arrival of July also ushered in a comprehensive discount.

Reporters found that a few years ago, Guang Bai, friendship, Tianhe three major department stores rarely have large discount activities, even if it is held, the intensity will not be so great.

But nowadays, almost all major department stores have low sales promotions on a large scale, and if they do not, they lose market share.

Since the beginning of 2009, Guangzhou's major department stores have launched an unprecedented promotional campaign. The scope, scale, frequency and time span of the "big profits" of the major department stores are the highest in the calendar year.

The basic practice is that since July, major department stores in Guangzhou have launched several rounds of large-scale promotional activities.

Gao Jianguo, general manager of Huayi department store, analyzed the reasons why the discount of Guangzhou department stores continued to rise.

Gao Jianguo said that the most important way of discount in Guangzhou department store is divided into two departments, one is department store and the other is brand name.

Gao Jianguo believes that Guangzhou also exists in the case of the Shanghai department store's price fraud, but in large department stores there is hardly any reason, because the department stores are mostly unified management, and its brand is also a weight to maintain the Department's own efficiency. Before entering the Department, the department store will pass strict examination, and the department store of playing cards can not destroy the brand image of the whole company for the high discount price.

Secondly, Gao Jianguo thinks that the consumption habits of Guangzhou people are quite different from those of other cities. Guangzhou people take food, enjoyment and play first, while the consumption of clothes is dependent on the latter. And it is only a small group of customers who follow closely the fashion trend. Most consumers do not have a clear judgement on new and second-hand goods, nor do they mind buying good quality but out of season stocks, so the basic mentality is not to discount and do not want to buy.

Every year, 7 and August are all seasons and goods cleared time. Shopping malls and suppliers are preparing to enter the autumn winter clothing, so they can make big promotions.

"Competition for market share is the ultimate driving force for the discount of Guangzhou businessmen."

Gao Jianguo analysis, now department stores in attracting investment is more inclined to recruit some relatively good sales of cards, brand overlap rate is very high, department stores between the homogenization competition is serious, so the price has become the main weight of competition among businesses.

Gao Jianguo disclosed: "but the brand is all in the national market, and they will adjust their products appropriately under such a price war environment."

He explained that, for example, the same brand of goods, part of the goods only for friendship, good, Tianhe City such as commonly known as the A-level field.

Another part of the products are supplied to B or C level.

Or when the season is on the A-level field, it will flow into the next stage after the end of the season.

Some insiders believe that the discount rate of Guangzhou department stores will last at least 2-3 years.

The reason is that Guangzhou is a large city with a large proportion of foreign population. The discount rate of department stores starts later than other cities, and the intensity is far from over.

Compared with Beijing, Shanghai, Suzhou and Hangzhou, the department store industry in Guangzhou is still at a relatively backward stage. Even the surrounding city Shenzhen is much smaller than Guangzhou, but the number of department stores is much larger.

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British discount is cold

From July to July, Britain enters the traditional discount season. However, this year, many businessmen are signposted "shut down and sale", showing that British department stores are experiencing a severe cold.

Since this year, millions of British families have been affected by the government's huge spending cuts.

Statistics show that in May, retail sales in the UK dropped by 1.4% from a quarterly adjustment, the largest decline since January last year.

In June, consumers continued to cut costs.

The latest figures released by the British Federation of industry show that in June, the retail sales index in the UK dropped from 18 in May to -2, the lowest level in a year because of consumer spending on clothing and clothing.

Shanghai and Shanghai cancelled discount business

Recently, as a famous commercial building in Nanjing, Shanghai was investigated for price fraud, the Shanghai department store, which always liked to play the "price tag", seemed calm.

Reporters found that even in the promotion season such as small holidays, shopping malls "discounted all over the world" situation has no longer seen.

In addition, since the announcement of the NDRC joint China Consumer Association in May 6th, the department store industry in Tianjin has also started to move ahead of the national code.

The signs of "folding", "sending" and "reducing" commonly used in various department stores in Tianjin are almost extinct. Instead, the brands are almost identical in price.

However, after the implementation of a few weeks' real sale in Shanghai's major department stores, consumers obviously felt uncomfortable and the sales of shopping malls were also significantly affected.

Qi Xiaozhai, chief research fellow of Shanghai Business Economics Research Center, explained to the media that the reason why many shopping malls in Shanghai are now desolate is that many consumers have already formed a consumption habit that does not buy discounts or do not buy in discounts. Now businesses have cancelled their discount activities, and consumers have not adapted for a time.

Hongkong's discount is less than before.

July is the discount season in Hongkong.

Miss Liu, who often goes to Hongkong, says that this year's discount efforts in Hongkong are worse than before.

A salesperson at a shopping mall in Tongluowan said, "since last year, the craziness of the Christmas and new year sale in Hongkong has cooled down. Compared with last year, the discount rate is even more sharp."

Brand clothing, shoes, electrical appliances and so on last year also can be as low as 30 percent off or 25% off, this year is more than 20 percent off; cosmetics, milk powder and other products most favored by the mainland tourists, since last year has been no less than 15% off, this year is mostly about 10 percent off, and almost the same as usual.

According to industry sources, in the absence of the discount season, Hongkong has ushered in a large number of mainland tourists who are "shopping". Even if they do not cut prices, tourists will not go back to Hong Kong as long as they go.

Last year, in the absence of a strong promotion, most businesses still make big profits, so many merchants will choose to reduce the discount this year.