Domestic Sports Brands Are Brewing Up &Nbsp; &Nbsp; The Original Consumer Groups Are Facing Loss.
Following the price increase in April this year, the recent domestic campaign
brand
A new round of collective price increases is brewing.
Lining
,
XTEP
,
Peak
Domestic sports brands will raise their prices by one to 20%.
Although Chen Cheng store has not yet made price adjustment, the price rise of domestic brands with cheap and good quality has attracted many consumers' attention, and the original consumer groups may face losses.
In July 19th, reporters visited many sports brand stores in the city, and many shop owners said they had not yet made price adjustment.
In a sports brand flagship store, the price of sports shoes is mainly between 300 yuan and 500 yuan, and some shoes cost more than 600 yuan.
"The prices in our stores and prices in the past few years have changed little."
The staff of a sports shop in Xing Long pedestrian street said: "only a few new models are priced at a higher price, and the others have not changed much, compared with other flagship stores in China."
At another sports brand store in walking street, the staff admitted that they had been informed of the increase in price, but the summer clothing had entered the promotion period at the end of the season, and there would be no price adjustment.
In the interview, some domestic sports fans "fans" expressed frustration about the upcoming rise in prices.
Wu, a Chenzhou resident, pointed out that the price of men's shoes of a sports brand is mainly concentrated in 300 to 400 yuan, while the price of an international big sport shoe is between 600 and 800 yuan. If the discount price is only four hundred or five hundred yuan, if the price is raised again, the price difference between the international brand and the domestic brand will not be so obvious.
"If this is the case, I will definitely choose to go to some international brands instead of domestic brands with similar prices."
Mr. Wu said.
Mr Shan said that if the domestic brand sports shoes were adjusted upward, he would choose to buy products online.
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