Quanzhou Shoe Enterprises Pour Into Canton Fair Brand Exhibition Area

The 102nd China Import and Export Fair ("Canton Fair") opened on Monday.

It is learned that many enterprises in Quanzhou enter the brand exhibition area at this fair, especially shoes and clothing enterprises.

In addition, in the building materials exhibition area, marble composite panels and other new products have attracted the attention of businessmen, while the small and medium-sized enterprises in Quanzhou "outside the museum" still as before, the main hall of the Canton Fair "surrounded".

According to the relevant sources, the Quanzhou brand enterprises of the last Canton Fair entered about 20% of the total number of booths in Quanzhou enterprises, and the scale of this brand will probably be larger at this Canton Fair.

XTEP, Mingwei children's shoes and other shoe enterprises foreign trade department official told us that as early as the day before the opening of the Canton Fair, most shoe companies first sent a group of staff to Guangzhou to arrange the booths. A day before the opening ceremony, a group of people went to Guangzhou.

According to the introduction, the enterprises entering the brand exhibition area pay more attention to the brand image of the enterprise, so they invest more capital and manpower in the arrangement of the booth.

At a trade fair in Quanzhou, a foreign trader from a shoe factory in Quanzhou told him that he arrived in Guangzhou on the 13 day of the month and began to decorate the company's booth.

"We have always invited the local professional exhibition design company in Guangzhou to help us design the booth for the decoration of Guangzhou Trade Fair. The organizing committee has a unified requirement for the booth design of the Canton Fair.

For example, some exhibition areas require a steady and tonal color. They also require neat, undisturbed, professional expression, lighting at the same time, lighting level and configuration design to be reasonable.

In addition to these, we also combine some elements of the company, such as company logo, main color and so on.

He said.

He also said that more and more shoe and clothing brand enterprises in Quanzhou are now preparing or already playing their own brands in the international market. Therefore, as a window of China's commodity exports, the Canton Fair has changed from purely commodity trading to the display and trading of foreign brands. Both sides attach great importance to the corporate image of the booth.

Welcome to Quanzhou as a traditional export oriented industry, more and more enterprises are exhibiting in the Guangzhou Fair.

According to Mr. Chen, deputy general manager of Quanzhou stone factory, stone is displayed in the first phase of Canton Fair, and is located in Pai Zhou pavilion's building materials exhibition area. There are quite a few large stone enterprise exhibitors in Quanzhou.

"At this Canton Fair, stone enterprises show many new products besides showing some traditional products.

For example, the marble composite board, that is, the surface of the product is marble, the next layer is other materials, including marble bottom, ceramic tile bottom, aluminum honeycomb bottom, glass opaque stone bottom and so on.

This newly developed stone product, because of its thin thickness and light weight, is more convenient in pportation and construction. Many foreign buyers like it now.

He said.

In the Canton Fair, the relevant departments of Quanzhou are still organizing Quanzhou's small and medium-sized export oriented enterprises to participate in the exhibition outside the pavilion, such as Orient Guest House, China World Hotel, Dongbao Exhibition Center, friendship theatre, Jinhan Strategy Center, and central Zhou, poly and multinational centers in the Liuhua Road Pavilion, organizing Quanzhou's clothing, resin, ceramics and rattan iron and crafts enterprises to participate in the exhibition. Quanzhou's "Museum and outdoor pavilion" will "encircle" the two main venues of the Canton Fair.