3.2.3 Hongxiang Club Landed At China International Shoes Exhibition
3.2.3 brand originated in Italy and was founded by Wang Xiangzhang, a famous patriot, and founded Hongxiang (China) Co., Ltd. in Guangzhou in 2001.
3.2.3 products include men's leather shoes, business and outdoor leather shoes and so on.
3.2.3 brand positioning determines its outstanding quality.
Whether young, enterprising, dynamic, personality oriented new white-collar workers, or sagacious, determined and successful people are 3.2.3's target customers.
"3.2.3" has become a sign of confidence for successful men.
(Wang Xiangzhang, general manager of 3.2.3 brand)
As an excellent exhibitor of China International shoes Fair, 3.2.3 plays an important role in the industry.
Hongxiang Club unites 9 brands in Guangzhou and 5 well-known shoe industry brands in Heshan.
Manufacturer
To join forces to create footwear industry marketing miracle.
3.2.3 brand adoption and
Dana Exhibition
The group's China (Guangzhou) International Footwear Exhibition has gained considerable market share in the past few years.
But at the same time, they also know that the fundamental purpose of the exhibition is not only to increase the sales rate of products, but also to enlarge the market share of orders, and more importantly, to concentrate on displaying "corporate image" and "promoting innovative products" at famous exhibitions.
As an organization, the influence of an enterprise is greater than that of any product. The exhibition, as a neutral bridge connecting customers and markets, has the most influence on the professional audience.
In addition to product performance and price, what is more critical is the strength of enterprises. The so-called strength of enterprises can be understood as a market guarantee ability to supply and sale of products and the ability to provide services, that is, the outstanding reputation of enterprises formed on the basis of the strong strength of enterprises. The manifestation of 3.2.3 brand in the exhibition is to show the corporate image and enhance the visibility of enterprises.
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(photo shows China's international shoe week 3.2.3 brand show live)
3.2.3 brand is the platform of Hongxiang club.
It can be said that the shoe industry is a leader. Hongxiang club works together to unite and strengthen the business.
The so-called chopsticks are easy to break.
Small and medium enterprises need to eliminate vicious competition and discuss future development trend.
The role of Hongxiang club in building this platform is to complete the grafting of market channels more efficiently, so that the cost of entering the shopping mall, ordering or human resources has been significantly reduced and the market is more competitive.
The Eleventh China (Guangzhou) International Conference to be held in April 1, 2012
Footwear Exhibition
At the meeting, Hongxiang Club advocated the joint development of enterprises.
Enterprises can choose the road of complementary advantages and win-win cooperation. In the industrial chain, complementary cooperation or full cooperation can also take the road of high specialization and self development.
The latter needs to make strategic planning in terms of enterprise positioning, enterprise strategy, business objectives and business models, so as to protect its core competitiveness.
No matter what kind of development mode, it is the wisdom of management.
In the spring of 2012, the 3.2.3 brand will display products at the China International shoes Fair, and will launch the 2012 fashion trend for men's shoes.
Let us look forward to a simple, sagacious and resolute brand, 3.2.3.
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