The Famous Footwear Industry Gathered At The Guangzhou Exhibition &Nbsp To Discuss The Future Of E-Commerce.

July 22nd hearing in the past two years, the whole of China footwear industry With the continuous increase in operating costs and abroad brand Aiming at China's huge consumer market, the channel mode and brand structure are changing dramatically. Besides the continuous development of department stores, chain shoes city and franchised stores, e-commerce, as a new channel mode, is increasingly playing a sensitive role in the whole shoe industry. At the same time, we must not neglect a phenomenon: constantly enhancing the influence and China in the footwear industry of China. market Increasingly attracting the attention of foreign shoe brands, China has not yet formed a shoe exhibition with international influence like "Milan shoe show".

"In Japan and South Korea's footwear market, online sales account for about 40% of the total sales, and the European and American markets exceed 10%, while China is less than 1%." For the vast majority of shoe brands, the influence of e-commerce on the future path of the footwear industry is already known. Now, it is urgent to know how to find out the suitable mode of e-commerce development for the current situation of their own businesses: setting up an e-commerce platform, or collaborate with mature e-commerce websites. For e-commerce websites, enriching the diversification of brand and shoe products is also an important factor to enhance the competitiveness of e-commerce websites.

Reporters from the recent "Guangzhou Exhibition" learned that the exhibition invited a number of e-commerce website leaders and well-known footwear industry to hold an e-commerce forum, also aims to jointly analyze the shoe business e-commerce operation ideas and future development trends.