The Talent Gap Is Huge &Nbsp; Dress Collocs Go To The Mass Market.

Fashion brands compete for recruitment

Clothing retail brand Recruitment Manager Lily believes that in the promotion of clothing brands, the concept of market planning talents is important, but many ideas may need the skillful collocation of costume collocs to be visually displayed in front of customers. In some specific cases, a stunning collocation can even subvert the brand image and achieve the amazing effect of promoting clothing sales. In addition, the dress colloctist is able to guide the brand to choose goods that conform to the image and temperament, and achieve zero inventory with the help of manufacturers and fashion trends.

"Dress colloctist can be said to be a combination of clothing, consumer psychology, clothing market analysis and fashion trends and other theoretical knowledge of the compound talents." In this regard, Lily said that with the increasing demand for apparel collocation, many clothing retail brands began to search for experienced costumes collocs in order to better display the brand connotation and seize the eyes of consumers.

"At present, the clothing collocs with the well-known international brand operation experience are the most popular talents. The monthly salaries of such talents can even reach as high as 10 thousand yuan, and they are in short supply." In Lily's view, the cost of this kind of talent is high, but it still has value for money compared with the value of the retail brand.

According to Zhou Cheng, an industry analyst, under the strong impact of international fashion brands entering the Chinese market, the consumption impulse and purchasing power of the Chinese mainland market should not be underestimated. Especially in the consumption process of clothing accessories, most consumers will be attracted by the "eyeball effect", because of the consumption of an ingenious costume matching. Thus, in such a huge consumer market, the work of dress colloctist is virtually giving consumers an invisible professional guidance, and professional clothing and talent are also beneficial to the healthy development of the clothing retail market.

Private consultants are popular.

Dress colloctist is not only favored by the retail brand of clothing, but also won the trust of some highly paid white-collar workers.

Jiang Lin, a senior white-collar worker who has worked in the consulting industry for many years, recently got acquainted with Philip, a senior clothing collocation teacher of a well-known brand through his friends' introduction. After many talks, Jiang Lin agreed with many of his ideas, so he decided to hire him as his personal clothing consultant. "Now, Philip will give me some latest advice on clothes and collocation according to my idea every month, and will also bring up a brand new dress matching model according to my current wardrobe storage status." Jiang Lin is obviously proud of having such a personal dress collocation consultant, and she also admitted that since such an expert has been guided by her side, she no longer needs to worry about the lack of appropriateness of dress collocation, and the monthly expenses spent on clothing expenses have also been reduced to some extent. "This can be used to pay for Philip."

It is understood that many well-known clothing collocs will be employed as private clothing consultants. In order to more directly understand the needs and expectations of high-end customers, they are also willing to have such an opportunity. Xiao Tong, a fashion colloctist, reveals that he often exchanges the latest trend with his friends around the world, and even acts as his personal clothing consultant. These experiences also help him understand what the consumers are most willing to accept. "As a dress collocation teacher, we must always stand at the consumer's point of view and find inspiration from their needs, and being employed as a private clothing consultant can often help us understand consumers better." Xiao Tong said that because of his shallow qualifications in the industry, he would like to learn more in the interaction with consumers. In view of the fact that he is usually a friend in the circle, he usually provides a dress consultancy service for a drink, lunch or a dress. "I have come to realize that in recent months, three meals per weekend have been entertaining, and sometimes even the schedule of afternoon tea will be booked."

Talent gap is still huge.

According to industry experts, at present, Japan has 400 thousand professional collocs. If the proportion of population is calculated, there should be at least 1 million professional collocs in China in the future, but at present, the talent gap is about 200 thousand, which has broad prospects in China. From the talent reserve of costume collocs, clothing industry practitioners, fashion media editors, film and television crew, costumes and fans can try to develop in this professional direction. At present, many fashion colleges and universities are also studying fashion design majors.

Xiao Tong, a dress designer, thinks that a series of European and American fashion shows are the main reason for more and more people's interest in this industry. Influenced by the film and TV works like "devil wears PRADA" and "ugly Betty", the style of dress and adornment matching European and American styles is becoming one of the most popular trends nowadays. "European and American style matching has its own characteristics and is more popular, but I don't think this is necessarily suitable for most Chinese people." Xiao Tong said that dress matching is a very delicate job. It may require a costume designer to have a strong perception of clothing brands and objects in clothing, so as to find a relatively perfect combination and matching. Therefore, in his view, this may also be a talented occupation.