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The Colorful Life Of Nine Women

2011/7/25 10:04:00 26

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It is reported that for the expansion of the platform of China International Knitting fair this year, Yang Shibin, President of the China knitwear industry association, has some new ideas: hope to tilt the knitted garments and coat.

China Council for the promotion of trade

Spin

Wang Xuhua, the five director of the exhibition, said that the trend of knitted outer garment became more and more obvious. Sweaters, outdoor clothes and sportswear emerge in an endless stream. These products will also become the focus of this knitting exhibition.

At that time, designer brand Chinese family will launch a performance show featuring knitted dress, which is worth looking forward to.

In the traditional knitting field, underwear, socks, household clothes and so on are usually the main characters of the knitted show. However, with the proportion of knitted fashion in the clothing brand over 1/3, knitted fashion has gradually become a new growth point. But in this field, the brand with high reputation and unsatisfactory performance is rare. The Chinese family president Wang Jing's point of view is that the fashionable dress market with cashmere as the raw material in the knitting fashion, and of course, her winning is still in the Chinese family.

Lack of representatives of knitted garments

In the rapidly developing field of knitting,

knitting

The growing trend of fashion in clothing category can be confirmed by a large amount of data. However, how to break the dilemma of "single price plus low price" is still the crux of the fashion.

Recently, there are also Qi Gang and Wiseman, who are the designers of MI Huang, calling for designers to pay attention to the knitting field.

However, there are a lot of people who are looking at this space. As an early voice producer, the Chinese family is famous for its first step in the knitting exposition to be held in August.

So, the reporter interviewed Wang Jing, chairman of Chinese Shijia Garments Co., Ltd.

From the colorful life to the nine products women, in the eyes of Wang Jing, the knitting industry still lacks a knitted formal dress brand as a high quality representative.

Wang has her own analysis and test of a colorful set of life for customers. In custom-made clothes, clothing color is closely related to the test results. She attributed women to 9 kinds of personalities, such as expensive, bright and virtuous. According to the selection of 108 colors of essential oils designed by customers, it recommended suitable matching schemes for colors and clothing.

These systems have exclusive brand development and all garments.

raw material

Almost all cashmere as the main material, so that the Chinese family knitting series has become a precise positioning, high-end representative.

And the selection of brand series in the industry's more authoritative knitting exhibition as the first show release platform, also highlights its pursuit of high quality and confidence.

The Chinese family will design costumes with luxurious, green cashmere, rabbit hair, cotton, silk, hemp and other fabrics according to people's needs. Through the accurate fashion design and three-dimensional curve cutting, we can fully express the concept of nine women and colorful life, and pay tribute to the top two women in politics and Commerce.

Accurate consumer groups are brand fundamentals.

Wang Jing said that knitted garments are the choice of life attitude and lifestyle for today's people, especially for successful female leaders. It is also an intuitive reflection of their own temperament and cultivation and charm.

Break away from the dull image of thousands of people, abandon the choice of rough old spirit, take people as the basis, vary from person to person, from color psychology to subdivision of temperament, from work field to life scene reproduction, from personal preference to international fashion trend, Chinese family will perfect the combination of advanced customization and privacy service, open the space of imagination with art, and realize the harmony of dress attire with understanding.

At the price level, the Chinese family chose ten thousand yuan of clothing.

Price

Because of the high level of raw materials and technology, the screening of the target customers themselves has a clear boundary. The customers of Chinese families must be those who wear high quality knitted garments and feel more comfortable, more comfortable and more identities.

Wang said that China has entered the ranks of luxury goods consumers, and the perception of luxury is changing quietly.

The essence of the old luxury consumption is material rather than functional. The new luxury pays attention to the function of consumption rather than the materiality of consumption. The change of consumer mindset brings greater challenge and pursuit to the brand.

The position of the Chinese family is to be a new high-end luxury dress based on the nation, focusing on the international fabric, environmental protection, fashion style and color accuracy. Besides ensuring the luxury symbols such as symbols, looks, personalities, specificity and distance sense, it has made an ingenious pioneering work in the sense of feeling, and has increased the deep spiritual satisfaction of consumers in caring for themselves, interpersonal communication, exploring the world, and displaying their personalities.

Original color system adds bonus to brand

Wang believes that every successful woman is a legend. By carrying the dream in a woman's mind, we can tap the desire of a woman's heart, and create exquisite elegance, pcendent elegance, demure beauty, and gentle beauty in exquisite dress.

In Wang's customer files, personal character, suitable color and professional experience become the basis for choosing knitted formal clothes. In the latest products of Chinese families, we see Wang's bold use of colors, hoping to depict the brilliant moments of women's lives in color. I hope that besides the deep black, women in the political and business circles can be more fashionable and more dignified.

In the way of brand promotion that will be envisaged in the future, each store will have its own exclusive color testing and designer's advice. At the same time, she hopes that women will know that choosing the right color for them is very important in their daily life or in the workplace. Wang hopes that every woman can open the colorful life of neon.

The "Chinese family" is profound and introverted. It symbolizes the brand from the noble and heavy historical and cultural accumulation of Beijing. It also fully expresses the pride of the elegant Phoenix and the beautiful show. It has the symbolic significance of the inheritance of the world. It explains the unique charm and arrogant temperament of the woman who is in charge of the power and strategizes, and adorn the charm of the world.

Wang Jing said.