2011 Las Vegas International Clothing And Accessories Expo

Exhibition time: 21-24 August 2011
Exhibition address: USA Las Vegas International Convention and Exhibition Centre

Exhibition range: Women's wear, men's wear, children's wear and related clothing accessories, clothing fabrics, home textiles, sewing equipment, textile media, computer design software and fashion books.

Introduction: the invitation of professional buyers is listed as the first priority of the exhibition by MAGIC. The success of the MAGIC exhibition owes much to the understanding of the American buyers and the good service provided to the buyers. Unlike many other exhibitions, MAGIC has its own department to invite buyers "ATTENDEE RELATION TEAM". The Department is made up of over 25 full-time professionals. Let's look at this department's efforts to invite customers to do the whole exhibition.

About 6000 times a year's direct face-to-face invitation to buyers;
There are about 80000 effective telephone invitations per year.
By inviting important customers to have dinner together. Liaison invitation Work;
More than 1 million direct mail invitations per year.
More than 150 thousand e-mail invitations per year.
More than $2 million a year in advertising.
MAGIC has established its own VIP buyer club, and now has more than 6000 VIP buyers.
According to the characteristics of each exhibition area and the characteristics of its target customers, tailor the suitable inviting merchant strategy.

Introduction:

Sponsored by MAGIC INT 'L, the company started in 1933 and is the oldest professional clothing in the world. Fabric exhibition 。 It has become the largest and most representative professional clothing exhibition in the Americas market. It is recognized as the "weathervane" of the American Apparel Market in the US apparel industry. The exhibition is the most important market information distribution center and trading place in the Americas clothing market. It is also one of the world's largest professional clothing comprehensive exhibition, which includes men's wear, women's wear, children's wear, avant-garde fashion and garment fabrics. It is a world famous clothing Expo.

MAGIC SHOW has an exhibition scale of nearly 200 thousand square meters. It attracts more than 3500 exhibitors from around the world. It displays about 5500 clothing brands, and more than 95 thousand professional buyers from more than 110 countries and regions around the world visit and discuss trade. The six major theme exhibition areas of MAGIC SHOW (MAGIC SOURCING ZONE production and processing exhibition area, MAGIC- men's wear exhibition area, WWDMAGIC- women's wear exhibition area, MAGIC KIDS- children's wear exhibition area, THE EDGE- avant-garde fashion exhibition area, and fabric exhibition area) perfectly show the characteristics of the world's most comprehensive and professional clothing and fabric exhibition.

A special (invited) buyer's Department has been set up for many years. The sponsor MAGIC MAGIC INT L has classified the successful investment banks of MAGIC SHOW: the importing business is not importing, the average order quantity is 12-36 pieces, the total annual sales volume is about 50 billion US dollars; the large retailers (mainly 35, such as MACYS, WALMART, JCPENNEY, etc.), the total annual clothing import volume is about 20 billion US dollars, the average order quantity is 2400 pieces per unit, the total annual retail sales amount is 120 billion US dollars; the brand wholesalers (such as DKNY, TOMMY, FOSSIL, etc.), the total annual clothing import volume is about 35 billion US dollars, the average order quantity is 2400 each, and does not participate in retail sales. Huge manpower and material resources have been invested.

Among them, for the two most suitable professional buyers of Chinese exhibitors, the fair will effectively lead them to the SOURCING ZONE exhibition area of the exhibition. About 52% of the MAGIC buyers are vice president level companies, and about 93% of the MAGIC exhibitions are placed at the exhibition site. The visitors to the MAGIC show represent 50% of the clothing trade in the United States.

Shanghai Yan Xiang exhibition planning Co., Ltd.
Address: room 3-13, Ted business center, 516 Yun Chuan Road, Baoshan District, Shanghai.
Contact: Miss yuan
Tel: 021-61992261 13661761652