Fujian Shoes And Clothing Enterprises To Promote The Development Of High-Profile Brand Operation

At present, in the stone lions and even the whole Quanzhou, many shoe manufacturers have shifted their production to the central and western regions, and have contracted them to "pure production" manufacturers in these areas.

Representing the enterprise is Jordan, in addition, including seven wolves, Jordan, Li Lang, Anta, 361 degrees, and strong power, they began to cut down their own production slowly, giving the production to a large number of production enterprises, and even some large shoe enterprises to pfer their production to Vietnam, where labor costs are even cheaper.

In China, the most successful brand operation is Metersbonwe. Their producers are distributed in more than 10 provinces, including Anhui, Fujian, Hubei and Guangdong. Especially in the Midwest cities, the number of OEM enterprises is huge. Its chairman Zhou Chengjian has said on many occasions that he highly reveres the concept of "virtual operation". Now Metersbonwe concentrating on brand marketing and design research and development.

Today, Smith Barney's sales have exceeded 5 billion yuan and become the "vane" of domestic fashion casual wear.

The success of international brands may make many shoe enterprises feel unreachable, but the success of domestic brands greatly stimulated the determination of domestic shoe enterprises to take the road of brand operation, so that domestic shoe enterprises had the courage to attack the commanding heights of "smiling curves".

The success of the United States can play a role in attracting a brick to attract jade: Quanzhou shoe enterprises are actually lack of strength, advanced technology and marketing concept of shoe enterprises, but the domestic shoe enterprises lack experience in brand operation, making many shoe enterprises even if they have the strength of the premise, do not dare to rush towards this thorny road that has not yet been opened up. The United States has cut the brink of Quanzhou, so many shoe enterprises have seen a new dawn, and dare to embark on this new road.

Similarly, facing the constant pressure of rising labor costs and rising prices of raw materials, many enterprises have to embark on this "single timber bridge".

Many brand operators have been unable to bear the increasing pressure of production cost, especially the recruitment problem. In the acceleration period of brand development, Quanzhou shoe enterprises have no time and energy to concentrate on production.

In the past, most of the products produced by Jordan were produced by themselves. Now, with the increase of sales volume, they can't take care of them, and they must be handed over to other manufacturers.

Many sports brand enterprises in Jinjiang and Shishi are moving forward in the "forced" market.

From the perspective of the whole shoemaking industry, the pfer of production bases is the inevitable result of the continuous development of the whole industry. The continuous division of social division of labor is a high standard for the development of productive forces.

China's shoe industry is at a historical turning point in the division of production. Footwear companies have actively joined the upsurge of social division of labor, which highlights the good prospects and vigorous vitality of the development of China's footwear industry.

I believe that shoemaking enterprises who are able to throw away the burden and face the challenges of future market will shine brilliance.