Good Music To Buy Li Shubin: Promote Cooperation With BELLE &Nbsp; Q4 Start Self Built Logistics

Footwear B2C happy to buy CEO

Li Shubin said in an interview show that happy buying is actively promoting the cooperation with the BELLE brand, and the future women's shoes will become the main category of the main force.

Meanwhile, good Lok will start self logistics in the fourth quarter.

In response to the fact that BELLE blocked good shopping, BELLE said it is actively promoting cooperation with BELLE brand.

At present, good Lok is also developing the brand of women's shoes on the basis of sports shoes. After the cooperation with brands such as Daphne, Saturday, kisscat and 1000 degrees, we will introduce a number of mainstream women's shoes brands in the second half of the year.

Li Shubin introduced that "good Le buy" is positioned to provide users with the mainstream brand's seasonal style. Therefore, it has been engaging and cooperating with mainstream brands both at home and abroad.

"The style we sell is not discounted online, but the factory stores and outlets are basically sold out of season or broken codes, and they only exist in the first tier cities, so the good Le buying needs to serve customers in more small and medium-sized cities online."

However, because users also have demand for off season discount and fast fashion shoes, good Lok can form a good complement with other footwear B2C.

Li Shubin believes that the biggest difficulty of footwear B2C is the supply chain, and the selection, procurement cycle, storage management and inventory turnover are all very important parts.

"From the early stage of its establishment, hollok started to build a buyer team, focusing on its cooperation with brands, and establishing its own analysis system and early warning mechanism in inventory management."

In terms of logistics, good Lok will start its own logistics in the fourth quarter, and will expand to other cities next year.

Like the other shoe B2C website, Le Yue will also focus on making shoes in the next 2-3 years. Unless the partners have special requirements, they will not actively expand to other categories.

In Li Shubin's view, besides B2C, there are many opportunities for vertical B2C, such as selling desktop plants and doll toys online.

But he does not recommend a single brand to build B2C itself, because users need one-stop shopping service. If different brands need to buy different websites, it will increase the marketing cost of the enterprises and the conversion rate will not be high. Therefore, cooperation with various platforms should be strengthened.