Imitate Black Socks To Create Men'S Socks &Nbsp; Chen Bole Talks About Men'S Socks Annual Mode.

Founder

Chen Bo Le

Socks can also be ordered for one year.

What is the reference and innovation of the men's socks annual delivery service for men and socks compared with foreign BlackSocks black socks?

Reporter: first of all, let's introduce men's socks. It's very special to buy socks and sell them in stages.

Chen Bole: Men's socks are a professional men's socks delivery service for men who don't like socks with holes and have no time to buy new socks.

In the year after the men's socks website is placed, customers will receive new socks regularly, and the new socks will be automatically adjusted according to your season and weather conditions.

The goal of men's socks is "simple, flexible and fast".

Reporter: what group of users are men's socks facing? What are the people who buy socks?

Chen Bole: first of all, our customers are men.

Socks sold by men's socks are all business socks. At present, positioning is the subdivision of business men.

Of course, you can also take men's socks as a special gift for the man you care about.

Reporter: e-commerce is an area that both entrepreneurs and VC are optimistic about. How do you think of this "men's socks" market?

Chen Bole: this market is not what I first thought of.

However, the demand of this project is indeed my own reality. I am a programmer. Basically, programmers have all kinds of problems. They belong to the lazy ones.

It's not that they can't afford to buy socks. They forget to buy them when they go to the supermarket. They wait until they have no socks to wear them. Then they can just handle four pairs of 10 pieces on the roadside.

This kind of socks did not wear several times, or broke, or white socks turned black socks, and soon began to tangle.

I didn't know that it was the service I had always wanted until I saw the reports about black socks abroad.

Reporter: Europe has similar website BlackSocks (black socks), and has also done very successfully, once achieved 10 million pairs of sales in one year.

When the website was established, did it learn from it? What improvements did it make in China?

Chen Bole: the pattern of men's socks has been in fashion for a long time. The BlackSocks you mentioned is the leader in this field.

In the domestic field, there have been forerunners in the last two years.

So men's socks are not new in China.

Before making men's socks, I had experienced BlackSocks services, and I was satisfied with their service details and products.

However, due to the time and price of delivery, I could not choose them at last.

The service of several forerunners in China has also been experienced by individuals. Judging from the results of personal experience, the essence of "BlackSocks mode" has not yet been grasped.

No one else can do it. Why not try it for yourself?

So men's socks were set up at the beginning of the establishment of men's socks to serve men's socks more suitable for China's national conditions.

At present, the credit system of e-commerce in China is still not perfect. Whether the package year mode can be accepted by users is still unknown.

Under the premise of ensuring the quality of products, men's socks first emphasize the two words of "service".

Now, you can see some unimaginable terms on the website, such as unconditional refund, no reason, 365 day return guarantee, and all these are all around the "service".

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We always believe that good products speak for themselves.

Reporter: socks Market, in addition to Taobao, fan and other e-commerce sites, as well as cotton and other specialized socks website, compared with them, what do you think their strengths are, and what else need improvement?

Chen Bole: Men's socks sell a kind of service, a concept, and a way of life.

So it's not appropriate to compare men's socks with the websites that sell products like Van and cotton.

The advantage of men's socks is to focus on one product. Of course, it should be understood that this is a disadvantage.

The two founders of men's socks were engaged in the Internet industry before, and their experience in the socks industry was almost zero. Fortunately, men's socks are selling brand men's socks at present.

If we want to do our own brand in the future, we should learn and strengthen the offline business.

Reporter: in the future, will men's socks expand their products and extend them to women and other personal products?

Chen Bole: in the short term, there is no plan to expand the product line. From the early to the middle stage, we should concentrate on doing well in the field of men's socks.

Reporter: how to look at socks Market? Are men, lazy socks market very small? How big is the living space?

Chen Bole: first of all, men are generally lazy. This is one of the reasons why most men do not like shopping.

Secondly, socks are necessities, which can be understood as rigid demand, and this demand is stable for a long time.

We all say that men's money is not easy to earn. In fact, this consumer group is the most loyal.

From the statistics of e-commerce in 2009, male consumers contributed 58% of the total market.

The market of men's socks is a niche market, and if the niche market can do well, I believe there should still be opportunities.

BlackSocks can sell 10 million pairs, Chinese more, why men's socks can not.

Reporter: what is the profit pattern adopted by men's socks? Is it profitable or has invested? What is the main support of the website?

Chen Bole: the profit pattern of men's socks is the annual subscription, prepaid mode, and men's socks sell products and services.

No profit for the time being.

After the project is launched, angel investors have expressed their intention to invest and are still in contact.

At present, the operation basically depends on the private money of the founder, and the support and help of some friends in the industry.

Reporter: let's introduce the team. You said that you and your spouse were responsible for the whole website at first, so what are your experiences now? What are these experiences for the current business?

Chen Bole: I'm still in charge of the whole website with my lover.

I started contacting the Internet industry in 2000 and have been engaged in technology development related positions.

Programmers, project managers and technical managers have done this.

These years of work experience, I have deep love for the Internet, hope that one day, can also achieve their own career in this field.

The Internet industry is changing rapidly. A good Idea is important, but how to realize and manage your Idea should be more important in the process of starting an undertaking.

No technical support can not be done. Only technology is absolutely impossible. This is the greatest experience I have ever had since a programmer started his business.