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&Nbsp; Upgrade Leader Legend

2011/7/25 10:09:00 34

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"Sky city" advanced custom show at Shenzhen Fashion Fair

In mid summer July, the annual China (Shenzhen) international brand costumes Fair opened in Shenzhen Convention and Exhibition Center.

Men's wear

The industry leader brand, Kaltendin card Dan ton, brings together a noble and empty, natural and leisurely fusion of dream and Eden gardens, which is shared by the successful personages of the political and commercial circles.

The leaders of the Shenzhen Municipal People's government, China clothing association, China Council for the promotion of international trade and other relevant departments visited Karl Denton's international "leadership style".

Kaltendin City, the city of sky, from the three major functional areas of exhibition, leisure business and tailored experience, constructs the "sky city", which fully demonstrates the essence of Kaltendin's life.

Master's shining dress exhibition hall

Exhibition

The activity area adopts the innovative display method, integrates the dress instruction concept, carries on the thematic demonstration with the different style, the color clothing match, presents the different dress grade proposal for the guest.

In the personal experience area, the designer of Kaltendin card Dun, Mr. Vittorio Belvederesi, the famous international custom designer of Italy, and the experienced senior dress consultant, provide the guests with the volume and custom-made clothing, and provide hundreds of selected fabrics to show the perfect technology, so that the guests can feel the advanced custom tailoring skills of the century style and share the honor and honor of Kaltendin card dinton.

Leisure business district is decorated elegantly, ingenuity, and create a sense of belonging.

At this event, the senior master of custom of the golden dinton was unveiled. The famous Italy international custom master Vittorio Belvederesi and the world scissors masters Federation "golden scissors" prize winner Mr. Yin Chunyuan became the first member of the group.

It is reported that the Grand Master of golf will be invited to the world famous in recent years.

Customized

The master joined the master regiment.

In the future, he will set up a master group composed of ten to twenty international top custom-made masters to provide a leader level customization experience for China and even the world's successful political and business circles.

Shen Yongfang, President of the Shenzhen garment industry association, which has been unveiled in China (Shenzhen) international brand clothing and accessories fair, said: in recent years, China's men's wear industry has developed rapidly. Shenzhen's high-end fashion and business casual series are the national leaders.

She believes that the high-end positioning of menswear brand, the classic rubbing and fashion design, exquisite fabric, exquisite cutting and sewing technology has won the favor of many mature men, and has quickly formed a good reputation, has won a large number of loyal customers, and continues to lead the field of men's wear market in the domestic market.

It is understood that the card Dun Clothing Co., Ltd. was founded in 1993, is a rich experience of well-known clothing brand operation company.

From the beginning of its founding, the operation team of the company has highlighted its concept of "internationalization".

At present, the design team of the team includes two parts: local designers and Italy designers. The craft team is made up of Italy, Japan and China craftsmen, and the experts in charge of store space design come from Italy. This cooperation has been close to 10 years.

And in the case of

Fabric

Including the face accessories of suit, shirt and sweater, some are made of the same material as the international big brand, such as Zegna, 1881, SCABALL and so on. It is imported directly from Italy, Britain and other places. The processing is carried out in China. Some of the processing plants themselves carry on the order of international big cards. Cardadon's advanced custom clothing is made both in China and in Italy.

The global layout of the industrial chain is an important part of the international brand strategy of the brand.

　　

Karl Denton is a local brand.

As the forerunner of the internationalization of China's clothing brand, we can see with pleasure that the Chinese garment enterprises are becoming mature in the brand operation with the international standards, taking advantages and disadvantages and gradually forming a comprehensive brand management concept.

However, not long ago, the discussion on "fake foreign brands" brought a public opinion crisis to this famous brand.

The main reason for the incident is that its brand trademark owners are not Italians and products are not all produced in Italy.

Although people in the industry know that the development of this brand internationalization has its industrial background and market demand, production outsourcing has long been a common practice of enterprises under the global economic integration.

However, the labelling recognition issued by the media has had a certain impact on the brand image.

As we all know, enterprises can have territoriality principles, trademarks can have territorial principles, but brands are independent of national boundaries.

A successful clothing brand represents a desirable way of life and conveys a unique universal value. Its brand value does not depend on the regional character of the product.

When PRADA has cancelled the "made in Italy" on the product, instead of "made by Prada", the ZARA is unable to guarantee the quality of the global procurement products because of its crazy shop plan, and the seven time it has boarded the blacklist of quality inspection.

Who is conniving at these arrogant foreign brands, and who is trying to discredit the Chinese brands that are struggling on the road of internationalization?

Senior experts commented that the emergence of the brand of "DAL Dun ton" has broken the dilemma of the zero competitiveness of China's high-end clothing market.

Through the participation of global competition, Karl Denton's brand awareness, market share, product development level, human resources and other kinds of resources have been enhanced. The inevitability of Chinese clothing's "internationalization road" has been confirmed by the forerunner's attitude.

More people in the industry shouted: "at the moment of fierce competition in the domestic and foreign clothing market, we must support the development of local brands and make the name of" card Dun ton ".

Through all kinds of controversy, it is actually reflecting the survival mirror of Chinese clothing brand: This is the era of global integration, a brand leading era and an innovative era. The development of garment brands in various countries has gradually become the mainstream of the development of global garment industry.

We are constantly developing mature Chinese clothing brands. How can we choose our own international path?

How to build and maintain advantages in international competition?

This is a question that many local entrepreneurs urgently need to solve.