Wear Shoes Nets: "Adhere To The Long-Term Development Of &Nbsp; Advocate Brand Win."

In fact, before the news of BELLE's massive march into the shoe online shopping market, Chen Hu, vice president of Le Tao, thinks that 2011 will be the reshuffle of the footwear B2C market. Who will be the first to break through the 1 billion mark in the sales energy rate, and who will be the industry leader. In order to increase the chips in the battle, Le Tao and good Le bought a new round of financing of 200 million yuan and 60 million dollars respectively. However, just as the key moment of Lok Tao and good luck buying close hand to hand combat, CEO, who painted the shoes at the same tier as the first tier of the footwear market in B2C, was not long ago attending the retail and e-commerce cross-border forum sponsored by "business value" magazine. It was too early to talk about who was the first second of footwear B2C. What is the market logic behind the steady and high-speed development of Tao shoe net in the domestic B2C market under the burning money war? With these questions, the reporter recently interviewed exclusive brand CEO.

　 Playing with peers is against the stage of the industry.

Tu Rong bid does not deny that the importance of capital in promoting the rapid development of electric business enterprises in the current market environment is also exclusive. It also disclosed that Tao shoe net had completed a 50 million yuan financing last year, including three investment from seven wolves and Hongqiao venture capital. In terms of financing, Tao shoes net hopes to select some VC with more resources for deep cooperation, rather than just money itself. At present, most of the energy of the shoe net is mainly on warehousing construction, internal optimization and system upgrading.

When asked by reporters, compared to le Tao and ho Le buy, the development speed of Tao shoe net is too slow, Tu Rongbiao said, "the footwear market of B2C is different from each other." Tao shoes net hopes to gain steady growth through careful marketing promotion and word of mouth recommendation. We are more interested in the word of mouth delivery of users, which is more effective than any other marketing methods. According to our own test and analysis, we should choose some relatively high return methods rather than short-term benefits of some platforms regardless of cost. If the input and output are out of proportion for a long time, it will be very dangerous.

Tu Rong said further that the domestic shoe B2C market was still shuffled early. At present, many of the peers are playing against the stage of the industry. The shoe line is running a long-term development strategy, and we advocate a win-win situation with the brand. The level of opening, and the pursuit of low prices, goods, and brand damage, this cooperation mode is doomed to not last long. Some brands have already terminated cooperation with some B2C. In addition, shoes category does not have the complete standardization attribute of books, electrical appliances and so on. Its male and female, size, style, color and other complex characteristics and brand dispersion, it is destined that footwear B2C can not be a single company in a short time, but there will be many coexistence. The Zappos of the United States has been formed after more than 10 years of steady cultivation to form the scale of today. Moreover, many traditional footwear enterprises have just set foot in the electricity supplier, and the integration between them and electric business enterprises will also be a powerful force. Because the real protagonist of footwear B2C is the brand business. At present, the value of footwear B2C has not yet reached the brand side.

　 The core competitiveness of sports shoes market is obvious.

Although the different gameplay and ideas are not the same, it is undeniable that the B2C market of footwear at present is just like a red sea. How can we keep our own market in the fierce market competition? Where is the core competitiveness of the shoe net? Tu Rong Bao told reporters that the mobile shoes are the main selling body of footwear B2C and the most competitive area of the shoe net. Our male users account for nearly 80%. As we all know, 40% of the manufacturing and production of sports shoes and 90% of China's sports shoes are located in Fujian, which is located in the headquarters of Tao shoe net. In addition, our customers rely on our B2B platform, the global shoe net, and the offices and service points throughout the main shoemaking bases. This directly leads to the rapid rise of the shoe net in the sports shoes market. We believe that we will have our position in the field of sports shoes. At the same time, we are expanding women's shoes and other fields. At present, we have achieved cooperation with a series of brands such as BELLE and Daphne.

Reporters noted that in April 28, 2011, the first brand of China fashion movement, XTEP and Tao shoe net formally established a strategic partnership. In many brand enterprises still regarded e-commerce as an export of dumping season goods and cleaning up inventory, XTEP took the lead in developing e-commerce to the enterprise development strategy, and had clear ideas and specific plans for e-commerce channels. With the professional team and perfect hardware facilities, the joint efforts with XTEP became the inevitable trend of development. E-commerce began to shift from price war to value war.

　 No idea of listing, focusing on expanding user and revenue scale

The listing is the topic that the electric business enterprise has always been around. The predecessor of the shoe net is the B2B platform of the shoe industry, the global shoe net, which has several tens of thousands of shoe industry chain enterprises, from shoes, development, shoe last, sole, shoe upper to finished products, etc., and serves hundreds of shoe brands at the same time. It began to formally enter the footwear B2C market in November 21, 2008. When asked by reporters whether the future shoe net would be listed separately or when it was packaged and listed with the global shoe net, Tu Rong said that at present, the shoe net and the world shoe net are the 2 independent development subjects, and the teams are all independent. The global shoe net has been in operation for 6 years, basically reaching all kinds of hard targets of the pioneering version. There will still be much room for development in the future. After all, the top 5 B2B brands have been integrated. 2 websites of the industry B2B also have been listed in the mainland. However, there is no listing idea for the shoe net.

According to public information, the shoe net now has about 300000 accurate shoe buyers, the daily average orders of the website exceed 2000 orders, the team size exceeds 100 people, and the sales volume is expected to exceed 150 million in 2011.