Chengdu Shoe Industry Stands On The New Springboard For World Harmonious Trade

From the 2007 international sourcing festival of the Chinese women's shoes capital, the development prospect of Chengdu footwear industry has been observed for three days. The 2007 China Women's shoes capital international procurement Festival is a perfect curtain call in October 14th.

The influx of Chinese women's shoes brand business base has brought the latest trend and trend of International Women's shoes. The three professional large-scale international forum not only strengthened the exchange and communication among the footwear industry counterparts, but also creatively signed the "Chengdu declaration" of the footwear industry's harmonious development, which opened up the way for the Chengdu footwear industry to seek the harmonious coexistence with the world's footwear giants. With the help of the "beauty point contest" and "Ai young cup youth designer contest", Chengdu footwear industry has emerged a large number of shoe industry professionals; the "beautiful shoes storm" procurement activities, let the public have the opportunity to purchase the preferential price of Italy women's shoes and Chengdu's locally produced cheap shoes, and get tangible benefits from it. Inventory of this procurement Festival, harvest: hundreds of international and domestic shoe brands

This is a face-to-face cooperation.

The procurement Festival helps to promote famous brands of shoes such as Italy and Spain through the holding of forums and product shows. The foreign shoe giants provide a valuable service to Chengdu shoe enterprises to provide reference for the development of Chengdu footwear industry.

The "zero distance" contact between Chengdu footwear industry and the world footwear industry is conducive to enhancing understanding and deepening friendship, as well as enhancing cooperation and eliminating misunderstanding.

With this as the beginning, the curtain of harmonious development of shoes industry at home and abroad has gradually opened.

This is a communication between heart and heart.

Xu Yong, honorary chairman of the China Leather Association, said that China and the EU should not be simply competing in the development of footwear industry, but the relationship between competition and cooperation and seek development in complementarity.

Franco Balin, vice chairman of Italy Footwear Manufacturers Association, said that China is not a competitor but a complementary partner. Italy has always been enthusiastic about the manufacturing of shoes, and has attracted consumers through high-quality and fashionable designs.

Franco Balin said he was confident that China could be cultivated as an important consumer market for footwear brands in Italy.

In the new era and new opportunities, we have a new expectation for the future of Chengdu's footwear industry.

Look at the world.

At present, the production scale of the global footwear industry has reached 16 billion pairs; in 2006, China produced about 8000000000 pairs of leather shoes, accounting for 50% of the global footwear production scale.

Look at Chengdu again.

As many as 1700 shoemaking enterprises, 150 thousand employees, 160 million pairs of leather shoes annually, with an annual output value of 15 billion yuan.

In contrast, despite the gap, we can see the bright prospects for the development of Chengdu's footwear industry.

Shoe companies gathered in Chengdu to take the step of internationalization. The international procurement festival of China's women's shoes capital takes the theme of "building a harmonious world, harmonious footwear industry, boosting industrial province to industrial strong province", focusing on upgrading the brand image of China's women's shoes city and expanding its influence in the domestic and international footwear industry as the core. 2007

Under the guidance of correct thinking, the procurement section has worked hard to expand the influence, specialization and internationalization of the activities, thus achieving "three bumper harvest" in terms of political, social and market benefits.

The far-reaching significance lies in the face-to-face exchanges and cooperation to promote the harmonious development of the international footwear trade. Through the brand promotion, expansion of channels, project negotiations and other forms, the footwear industry in Sichuan has been improved in brand, channel, R & D, and so on. In order to promote Sichuan's pformation from "shoemaking province" to "shoemaking strong province", a platform has been built to further promote the international status of Chinese women's shoes and expand the international influence of Chinese women's shoes. The cooperation between Italy's top brands and Chengdu women's shoes has become the focus of attention of the global footwear industry. The Chinese women's shoes city has also become the focus of world attention. With the international shoe industry's "big name" competition, the brand influence of Chengdu women's shoes has been greatly improved, creating an excellent opportunity for Chengdu women's shoes to open up domestic and foreign markets. More

China's largest female shoe maker Huajian group and Kangnai, a well-known company, have written a new chapter in the strong combination of China's footwear industry.

The result is obvious that Chinese and foreign shoe companies have gained unlimited business opportunities. According to convention, October is a season for shoe industry procurement. This procurement Festival is held on the first weekend after the "eleven" golden week, which meets the needs of shoe buyers.

This procurement Festival has attracted much attention.

Italy and Spain shoe buyers have brought hundreds of internationally renowned brands to shun Rong. Buyers from Guangzhou, Dongguan and Wenzhou have also been exhibiting with a large number of well-known brands. The famous brands such as red dragonfly and Kangnai have also been extensively exhibited.

In addition, hundreds of shoe brands such as Ai Miner, Heng Shen, Hua Chen Yue and so on in Chengdu, have also taken advantage of hundreds of shoe brands.

So many shoe brands are gathered in Chengdu City, which is undoubtedly good news for buyers. "We hope that through the procurement section in Chengdu, we can complete the procurement task this year."

A Dongguan shoe vendor who came to attend the exhibition said excitedly.

The procurement section has achieved a win-win situation.

According to statistics, this procurement Festival reached an intention cooperation order which has broken through tens of millions of dollars.

Through multilateral negotiations, China Huajian group and Spain have expressed great interest in investing in Chengdu.

International trade giants visited the factories in the shoe industrial park, and several Italy brands also successfully found agents in China.

Take part in extensive domestic marketing and make new breakthroughs. On the 13 day, the shoe Festival "shoes storm" started, and the number of people entering the market reached more than 30 thousand passengers. Altogether more than 20 thousand pairs of "leather shoes" were sold out and the total sales amount reached about 2000000 yuan.

Representatives of Chengdu shoe enterprises have indicated that confidence in developing the domestic retail market is more sufficient by creating their own brands.

"China is indeed a fairly large consumer market."

Italy shoe buyers looked at the store when they sighed.

In order to cultivate and excavate excellent Chinese footwear design talents and enrich the talent storage pool of China's women's shoes capital, the International Youth Women's shoes designer competition was held during the procurement Festival. The judges were appointed by the president of Italy's Venetian shoemaking Institute of technology, and hundreds of College footwear designers were enrolled in Vocational footwear industry designers from Chengdu footwear enterprises and ordinary citizens.

The participants were on the scene for the drawing design, and many of the works were creative.

The "Li Dian Mei Mei contest" has also attracted the eyes of many citizens. After several rounds of competition, the final runner up has won the championship. More than 20 contestants have won the award of the best foot type award and the best temperament award. The winners will enter the Chengdu shoe mold talent pool, and are expected to become the first shoe test workers in Chengdu shoe enterprises.

Chengdu's "shoes" and "brainstorming" points out that Xu Yong, vice chairman of the China Light Industry Federation and honorary director of the China Leather Association, said that the Chinese women's shoes have opened up a new model for the development of the footwear industry. With the pition from the eastern footwear industry to the West, Chengdu is no longer a pure footwear production base, but a cluster industrial base integrating production, research and development, trade and so on. "Chengdu city"

Franco Balin, vice-chairman of the Italy Footwear Manufacturers Association and chairman of the Asian Committee, said that in all the opportunities, Italy is particularly optimistic about the Chinese market. China's trade market has become increasingly attractive. Italy has more opportunities to consult with Chinese investors in opening up stores and counters. This forum is the "golden key" to open the footwear market of China and Italy, and is full of confidence and hope for Sino Italian cooperation.

Anthony, vice-chairman of the Spanish footwear Federation, admits that the consumer market of the Spanish footwear industry is a high-end market. Product production emphasizes high added value and needs to increase the diversity of the Chinese market and form different consumption levels.

In recent years, Chinese consumers are showing increasing consumption power and expanding to a large number of consumers.

Zhang Huarong, chairman of China Huajian group, Zheng Xiukang, President of Kangnai group, and Liu Suilong, President of Guangdong footwear industry association, also issued a common view: the development of footwear industry needs to create a harmonious and cooperative environment.

Seize the opportunity and urge the footwear industry of Sichuan to become bigger and stronger. Although the footwear industry in Sichuan has maintained a relatively fast growth in the past 10 years, the level of industrial development is far from that of the coastal areas.

The core of this reason is that the brand awareness of our footwear industry is not outstanding in the industry.

Looking at the development of industrial clusters in the coastal areas of China, we have experienced the process of building regional brand and building brand or product brand.

From this perspective, the breakthrough point for the footwear industry to achieve rapid development is to vigorously build the regional brand of "China's women's shoes capital" and rapidly enhance its visibility and influence in the world.

Promoting the development of industry by exhibition is the experience of shoe industry development in coastal areas.

In the early 90s of last century, the world footwear industry began to shift to Guangdong, Zhejiang, Fujian and other regions in large scale. At that time, the brands in these areas were low in popularity, the strength of research and development was not strong, the management methods were backward, and the quality of products was not high.

But they have promoted the supporting level of related industries by holding exhibitions, which have become the world shoe manufacturing center.

Practice has proved that the exhibition has become an important driving force for the development of footwear industry.