Fourth 361 Degrees CUBS Brave Start

Is basketball the first sport in China?

Everyone's answer may not be consistent, but basketball has the most extensive mass base in China, and tens of thousands of basketball courts throughout the country.

To this point, sports brand knows more than anyone else.

However, the limited resources of basketball competitions, such as the Chinese Basketball Association and the General Basketball Association, and the scarcity of the resources of CUBA and CBA, decide that the competition of the three basketball matches will become more intense every time when the "masters" are changed.

CUBA and CBA have been finalized earlier, so the recent battle for resources has focused more on the competition for the Super League.

It is reported that, including international brands, since March, more than 20 sports brands have been closely related to China Basketball Association and general association.

In October 12th, the China Basketball Association and general association held a news conference in Beijing, announces the formation of a new pattern of Chinese basketball tournament resources.

In October 12th, the China Basketball Association and the Chinese University Student Sports Association (hereinafter referred to as the general association) held a press conference on the 2007-2008 season of the Chinese University Basketball Super League at Renmin University.

According to the China Basketball Association, the tournament is the only high level College League that allows professional players to enter, and is also an important channel for training and pporting Chinese professional players.

At the meeting, the General Secretary General Yang Li Guo introduced the total naming merchant's 361 degree.

According to Yang Liguo's introduction, the reporter has learned that, as a well-known first-line sports brand in China, 361 degrees has maintained the industry's first growth in recent years. Especially in the cooperation with the Xiamen marathon, the resources of the R & D platform, the 32 branches of the whole country and more than 5000 terminal monopoly outlets have been invested to promote the tournament with the status of the world's top competitive partners.

The Xiamen marathon has grown into the only high-profile international marathon event held in spring.

The value of its brand and the rich experience in its operation are also valued by the company.

The official news of the general association also said, "in fact, 361 degrees is not only naming this league tournament, apart from providing all the equipment of all the participating teams, it will also focus on the professionalization and marketing promotion of the Chinese University Basketball Super League."

The 361 degree president, Ding Wu, told reporters that as the most important basketball competition in Chinese universities, the public awareness of the Chinese University Basketball Super League could be further improved.

Reporters learned that, after a month's contact, the 361 degree has reached a consensus with the Chinese Basketball Association and the general association. The Chinese College Basketball Super League has its official English CUBS for the first time.

The world class R & D platform, which has invested heavily in 361 degrees since 2000, will provide a full range of equipment support for CUBS by using a number of patent sports technologies.

At the same time, the special marketing promotion plan for CUBS, which is 361 degree coordinated with China Basketball Association and general association, has been launched.

"The plan will integrate CCTV5 and more than 10 local TV stations, Tencent networks, newspapers and media outlets, as well as 32 plus subsidiaries with 361 degrees across the country, and more than 5000 outlets.

Ding Wu said: "together with CUBS, we will undertake the mission of developing, cultivating and delivering basketball talents for Chinese basketball."

According to CUBS's mission of delivering basketball talents to the "World University Games" and professional teams, basketball circles call CUBS "the hematopoiesis project of Chinese Basketball".

At the same time, it is believed that the nationwide promotion after 361 degree intervention will bring a "more sense of participation and interaction" to young basketball fans. It is predicted that Chinese basketball will blow into a fresh breeze before the 2008 Olympic Games.

Epilogue to the China Basketball Association, the general association "361 degrees CUBS" press conference, from the sports industry review that the conference announced before 2008, the three major basketball match resources competition battle dust settled, so far, 361 degrees CUBS, Lining CUBA, Anta CBA tripartite stand pattern.

A Chinese Basketball Association official who did not want to be named reminded us that the new hosts of the three major events were all the first line brands in China. It was not a coincidence that there was no international brand.

The Chinese basketball community has expressed great recognition of this pattern, and believes that 361 degree CUBS will take the initiative to promote the strategy, "will stimulate different degrees to" CUBA and CBA's family operation strategy, Chinese basketball is likely to form another new trend.

Related links CUBS 1. fourth 361 degree Chinese College Basketball Super League, also known as the "Super League", and the first time the English short name "CUBS".

361 and CUBS jointly undertake the mission of cultivating talents for Chinese basketball and promoting the vigorous development of China's basketball industry.

2.CUBS is a university basketball tournament officially sponsored and promoted by the Chinese Basketball Association and the Chinese University Student Sports Association. It has been successfully held for the three time.

With the atrophy of traditional basketball talents training channels, the 361 degree CUBS broadens the training channels for Chinese basketball talents, which is called the hematopoietic engineering of basketball in China.

The 3.361 degree CUBS College Basketball League, the highest level in China, opened the door to the professional players registered in the Chinese Basketball Association, and introduced the professional competition system. The colleges and universities had a large operational space in the introduction of professional athletes, and the national team players and young players who had no conflict with the season time were able to complete the entry procedures well, age appropriate and provide "school readings" proof.

361 years 1.2005 years ranked the world's "Forbes" Chinese version of the most potential 100 list of the first; selected the "China's 500 most valuable brand" for the year selected brand industry ranked first; in 2006 became the "China famous trademark", "China brand", "national quality inspection free" three national honor in the industry leading enterprises, the first growth rate of the industry in successive years.

In November 2.2006, in the CCTV prime time tendering, 125 million of the huge sums of money defeated the international brands. In the sensitive period before the Olympics, the international giants monopolized the top resource situation, and achieved a landmark breakthrough of the national sports brand against the international sports brand.

In January of 3.2007, in the annual selection of "China impact" jointly sponsored by CCTV global information list, Walton business school, economic observer and Tencent net, 361 degrees was awarded the highest award with the world top 500 enterprises such as Coca-Cola and Samsung, which is the youngest and fastest growing brand in the enterprise.

4.2006 years, 361 degrees and China's national badminton team concluded the TOP partnership and joined hands in the world campaign for 10 years. In 2007, Lin Dan and Zhang Ning, who signed the world's top ranked badminton players and 2008 gold medal winners, jointly extended the development of Chinese badminton.

At the end of 5.2005, the 361 degree contact with the Xiamen Marathon Organizing Committee in January alone, with strong research and development capabilities and brand operation capabilities, defeated many international sports brands, and became the world's top partner and the only designated sports equipment for the 3 consecutive year in Xiamen. It fully promoted the spread of the marathon spirit and the 361 degree healthy running culture in China. The event has now become the only international marathon event with the most international growth in nearly 49 people from 49 countries and regions, and more than 100 media reports and the highest public support rate in more than 50 countries and regions.

(6.) since 2006, 361 degrees have been reinventing the "basketball park" jointly with the Communist Party of China for 3 consecutive years, and jointly created "361 degree entertainment basketball", setting off an unprecedented national Carnival of basketball culture in China.

In 2007, the 06 champions set up an entertainment column. They fought all over the north and south 10 stations, and the 361 degree entertainment basketball national challenge rose rapidly. They beat the highest level and the most personalized Street baskets in China. The 361 and CCTV - 5 were the most dazzling signs of the east street ball.

7.CCTV, "the same song" public welfare strategy partner; Tencent strategic partner.