The Brand Name Children'S Wear Is The 2011 Shanghai Children'S Wear Exhibition.

Radiant brand product display

The brand name is the high-end brand.

Healthy clothing will become an increasingly busy consumer attraction, prompting people to pursue a more comfortable, relaxed and tasteful way of life.

Under the influence of this lifestyle change, women's demand for clothing will also change accordingly.

It tends to be casual, functional, personalized, fashionable and branding.

From the perspective of market consumption, clothing with natural functional ingredients such as deodorization, radiation protection, antistatic, anti ultraviolet, far infrared, antifouling, and easy decontamination will continue to be popular among women.

The style of women's wear also changed from simple, generous and substantial to the pursuit of nature, comfort, romance and personality.

Women are more interested in wearing clothes to show their cultural level and taste.

The target consumer group of the brand is mainly centered on the middle and high income group, and is pursuing fashion, health and high quality life. These people are the backbone of China's consumer market.

Those who use the concept of luxury to create a mid-range brand, the core value of the brand is to express the value of the customer's mind, in addition to dedicated to the pursuit of high quality, high quality, high taste products, the price will be fixed in the middle level, to improve the price performance ratio, to meet the needs of consumers.

At present, the company mainly displays civilian anti radiation textile products (such as radiation protection clothing for pregnant women, children's radiation protection clothing, etc.), antibacterial fabrics and clothing, antibacterial fiber and yarn.

In the second half of this year, the focus of the company will be to expand and enhance the core value of the brand in the market. It will expand the market share through traditional channels and non-traditional channels, and will expand the brand influence in the promotion channels of professional pregnancy and baby websites, magazines and periodicals, and network keyword collection platform.