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Five Factors That Should Be Noted In Attending An Exhibition

2011/7/26 10:16:00 55

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Five Factors To Attend The Exhibition

Once you have decided to attend an exhibition, you should immediately start preparing for it.

The exhibition is a systematic project. There are many problems to consider.

How can we reasonably use manpower, financial resources and spirit?

A survey of visitors at the exhibition found that there were six main factors affecting their memory.

1. the selection of exhibits is the most important factor for exhibitors to impress visitors.

In the memory factor of visitors, the "attractiveness of exhibits" accounted for 39% of the proportion, which should be given priority consideration.

There are three principles for selecting exhibits, namely, pertinence, representativeness and uniqueness.

Pertinence refers to the exhibition of {TodayHot} products to meet the purpose, policy, nature and content of the exhibition; representativeness means that the exhibits should reflect the exhibitors' technical level, production capacity and industry characteristics; uniqueness means that exhibits should have their own unique characteristics so as to differentiate them from other similar products.

2. the exhibits, in most cases, do not show the whole situation, display all the characteristics and needs.

Adaptive chart

Data, photographs, models, props, models or commentators, etc., are illustrated, emphasized and rendered by means of decoration, scenery, lighting and audio-visual equipment.

If the exhibits are mechanical or instrument, they should arrange the demonstration on the spot, or even let the visitors do it themselves; if they are food and drink, we should consider the visitors to taste at the scene and prepare the small packages for free distribution; if they are clothing or backpacks, they should use models to show or arrange special performances.

All these are to arouse the interest of visitors and increase their desire to buy.

3. the surface design of the booth design is to be good-looking, and the basic task is to help the exhibitors to achieve.

Exhibition purpose

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The exhibition platform can reflect the image of the exhibiting, attract the attention of visitors, and provide the functional environment of work.

Therefore, the booth design should pay attention to the visual impact while paying attention to the following points: the exhibition is not a design competition, and the booth design should be in harmony with the overall trade atmosphere; the booth design is to set off the exhibits, not to win the competition and let the green leaves drown the safflower; the booth design should take into account the public image of the exhibitors, and should not be too unconventional.

The supporting use of booth elements should also help to enhance the persuasiveness of the staff's conversation, so that the instant goodwill of customers can be repeatedly confirmed and strengthened in limited time and space, laying the foundation for the post exhibition contact.

The booth design should also take into account other enterprises planned during the exhibition.

Supporting activities

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More and more large enterprises regard the exhibition as a good place for public relations activities. Apart from the {HotTag} exhibition itself, they also hold various conferences, seminars, performances or receptions during the exhibition, because the audience is large and concentrated during the exhibition. These activities are also held at the same time, with great impact and cost savings.

On the other hand, it puts forward new requirements for booth construction.

In the final analysis, the attitude of enterprises to exhibitors also depends on whether the economy is cost-effective.

Therefore, while ensuring the effect, we must also calculate the economic accounts well, use the new and reusing booth materials as much as possible, seriously study the design plan, and reduce unnecessary expenses.

In a word, for an enterprise, of course, it is best to spend less and spend more.

But this is easier said than done.

It requires booth designers and builders to be more imaginative, creative and flexible.

4. staffing is the first element of exhibition work and the key to the success of the exhibition.

The staffing of the exhibition booth can be considered from four aspects: first, according to the nature of the exhibition, the appropriate type or related departments should be selected; second, the number of personnel should be determined according to the size of the workload; third, the basic qualities of the personnel, such as appearance, voice, character, self consciousness and initiative, should be emphasized.

Fourth, strengthen on-site training, such as professional knowledge, product performance, presentation methods and so on.

Exhibitors should flexibly cope with the characteristics of exhibitors: if they are mass consumer goods, they should strive to establish brand image and form affinity among consumers; if they are new products, they should vigorously publicize their differences; if products are ingenious, they should emphasize their technological breakthroughs.

5. it is natural for customers to invite customers to attend the exhibition, but sometimes there will be room for neglect.

This requires visitors not to wait passively for customers to come, and consciously invite customers to come.

We can invite and attract customers through direct mail, visit, media advertising, on-site publicity and distribution of materials.

In short, we must prepare for the rainy day and put the work ahead.

If an enterprise takes part in an exhibition, it will get twice the result with half the effort if it is screened, chosen and prepared according to the above steps.