Li Bingbing Helped Adidas &Nbsp; Launched Autumn Training Series.

Shanghai, July 24, 2011, the world's leading sport in the coming August 8th National Fitness Day.

Activate your personality proposition, exercise your waiting.

Adidas hopes to encourage consumers to make better use of the ubiquitous waiting time and props everywhere by advocating the new concept of "sports waiting for you". Through simple and varied sports, the waiting will become rich and interesting, and at the same time, it will achieve fitness.

As long as you want to, sports will bring you pleasure in any form and in any environment.

Instead of waiting passively, why don't you just pick up the material and "wait for your sports".

In order to promote this new concept, Adidas combined with the first day course of FitnessAcademy in the same period for the nearly two hundred fitness enthusiasts and media friends, brought a "sports waiting experience" experience.

On the day's experience, Mr. Huang Xiaoqiang, director of marketing communications in Adidas China, miss Li Bingbing, spokeswoman for Adidas women training, and Adidas global signing fitness ambassador BrentCallaway attended and participated in this event, sharing with the fitness enthusiasts the new concept of "waiting for sports".

The campaign opened with a new live background, and showed Li Bingbing how to act actively at the waiting time.

On the scene, more frequent waiting scenes were created in sound effects, pictures and props, which led consumers to immerse themselves in time, and inspired consumers to use the waiting time and space to move.

Referring to the original intention of putting forward this concept, Huang Xiaoqiang, director of marketing communication in Adidas China, said: "as the world's leading sports brand, Adidas has always been committed to leading the development of the national fitness campaign and giving full play to its sense of social responsibility.

As we all know, people spend a lot of time in daily life waiting for them, such as airport waiting, subway waiting, supermarket queuing, traffic jam and so on. We hope that by advocating the idea of "waiting for you to exercise", we can improve the awareness of sports, make full use of waiting time, develop exercise habits, and gradually improve the physical quality and quality of life of modern urbanites.

Li Bingbing, a spokeswoman for Adidas women's training, agreed with this idea and gave her personal experience of sports and waiting.

Li Bingbing, who travels closely and loves sports, is a typical model of "waiting for sports".

In her busy schedule, she insisted on making use of the waiting time of filming, and using the props around her to do exercises.

She said, "many times in our lives, we are all waiting.

If you can use these time to exercise, you will earn a lot of time. "

Li Bingbing recommends that the majority of consumers choose the professional training clothing of the classic three stripes, and support sports performance anytime and anywhere.

Meanwhile, the Adidas global signing training fitness ambassador BrentCallaway, who was invited to this experience day, led the fitness enthusiasts on the stage to experience the latest Adidas adidascircuittraining course this season.

This course is a training course designed by Adidas for your sports waiting.

The curriculum itself is not restricted by venues and equipment. It can be taught in a regiment or in one to one private training.

The curriculum structure is rich and varied, including warm-up, cardiopulmonary training, core training and relaxation. It is a sport that anyone can do anytime, anywhere.

Professional training courses need more professional equipment support.

This season, Adidas classic three stripes new products have been comprehensively optimized.

Based on the use of Clima technology, new products adopt more open pores, breathable mesh and ventilation design.

Effective absorption, pportation of human body heat and sweat, and its rapid evaporation, so that the athletes keep dry and comfortable, get the best performance.

Adidas's new campaign, your waiting market activities will be launched in 360 degrees in all aspects of outdoor, TV, graphic, Internet and retail outlets.

It is reported that from the 8 day of August to the end of September, Adidas will launch a campaign waiting camp training course at all major fitness centers. You will be welcome to join the Adidas family when you love sports.

In addition, consumers can also focus on "Adidas training" Sina or Tencent micro-blog, upload "sports your wait + your sports waiting method", that is, have the opportunity to win the Adidas training series prizes.

Let's "exercise your waiting" and activate the new idea of personality movement.