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Nash Visited &Nbsp, A Shoe Company.

2011/7/26 9:55:00 82

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On the afternoon of July 24, 2011, Chinese basketball fans' long awaited two NBA most valuable player Steve Nash arrived in Jinjiang, Fujian.

brand

The identity of the spokesperson, visiting the famous local sporting goods business.

luyou-shoes

(China) Limited.

This trip is the second stop of Steve Nash's trip to Lu AI's "playground" in Kunming.

For the county-level city, which has many famous sports brands and "China Shoes Capital", many domestic sports stars have visited and visited, but Steve Nash's trip to China has brought more reputation and attention.

At 3:40 on the afternoon of 24, the Steve Nash team arrived at the door of Lu You (China) Limited company, waiting for the fans of Nash at the door of Lu You company. They shouted the name of the NBA superstar and waved their flag to greet Steve Nash.

Steve Nash waved thanks to them, and then accompanied by the relevant staff, walked into the door of Lu You company to visit in Jinjiang.

The organizers arranged an innovative lion dance ceremony for Nash.

Steve and Nash, together with Mr. Ding Lusheng, chairman of Lu You company, put together for the lion's eyes. The lion dance team, representing Chinese traditional culture, led Steve Nash into the agenda of Lu You company.

In the afternoon, Steve Nash and Lu Yu's senior executives made communication on establishing multiple playgrounds in the country and the trip to China. Steve Nash had a deeper understanding of the contribution of Lu You company in philanthropy and became honored by Lu you.

Subsequently, Steve and Nash visited the product development process from product innovation to a complete set of shoes production line, and conducted related exchange and exchange activities with the relevant R & D personnel in designing footwear products.

Nash also listened to the suggestion of staff of R & D center, and made some adjustments to several shoes he designed this year.

Since January this year, Steve Nash has become the brand of Lu you.

Spokesman

Since then, Lu Yu's shoe research and development center has been working hard to create a special equipment for Steve and Nash in the field of competition, life and leisure.

With the opportunity of Steve Nash's trip to Jinjiang, the research center of Lu You shoes used professional foot gauge to accurately record the data of Steve Nash's foot type and leg's force characteristics.

Steve Nash expressed gratitude to Lu Yu shoe research and Development Center for his work. He looked forward to meeting with his equipment at his earliest convenience.

Before the close Jinjiang trip was about to end, Steve - Nash and the chairman of the company, Ding Lusheng, received a media interview together.

Ding chairman said: "Lu You advocates the life movement, the healthy brand idea coincides with Steve Nash's widespread sports spirit.

Steve Nash, who loves almost all sports, is always interpreting the perfect spirit of sportsmanship, no matter whether he is a professional NBA or a football match.

He said: "if you pay attention to Nash, you will find Nash's concentration on various sports, so that he even surpasses the ordinary professional athletes in many sports.

In addition to sports, the most important thing is Nash's enthusiasm for youth sports development.

This is the most important reason for Nash's heart to heart with Lu you.

With the help of Steve Nash, Lu You will refurbish the playground in a relatively poor school across the country.

It is also one of the purposes of Nash's trip to China.

Nash went to Jinjiang, Fujian, on the second day of the launching ceremony of the playground in the Middle School of Banqiao Town, Kunming stone county.

Build Nash exclusive equipment and introduce Nash design elements into product development.

Steve Nash made a special trip to Lu Yu's visit to the product development process of Lu You shoes and participated in the design of his exclusive product.

Before Nash's trip was finalized, Lu Yu R & D center completed the first phase of the R & D of Nash equipment.

After signing Steve Nash in January 2011, Lu You clothing development center and shoe development center set up the "Steve Nash design element creative research group", in-depth study Nash and Nash related design applications.

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The Nash China Office went to Lu You company, Lu Yu company's R & D personnel collected the first-hand data of Nash's foot type, which provided important support for the follow-up Nash's exclusive equipment "upgrading".

In addition, Steve Nash himself participated in the design of his exclusive product, and also offered some suggestions for his product experience and design preferences to designer Lu Yu.

The most shocking feature of Nash's exclusive equipment is the "MVP1" series of equipment built by Nash for the Development Department of Lu Yu shoes.

"MVP1" has attracted more attention from Nash. Nash has made basic tests on these shoes, and he is very satisfied with this series of shoes.

According to Lu Yu shoe industry center Li general: MVP1 series also Nash creative design elements research and development team through in-depth study of Nash's personality, preferences and competition requirements, "MVP" represents the highest honor of Steve Nash competition. "The two regular season most valuable player", "MVP1" represents the Nash's exclusive "MVP" series of first generation products.

Lu You will also create more exclusive equipment for Nash, and will also allow Nash's exclusive products to share more with consumers.

In February of this year, Lu You launched the "collection order" of Nash logo design, and received the positive response from designers all over the country. In the short time, hundreds of "Nash symbols" were received.

The final "Nash logo" will be unveiled at the ShangHai Railway Station of Nash China travel company organized by Lu You company.

The selected "Nash logo" will also extend to the product design of Lu you part.

Steve Nash's love for China in 2011 is undoubtedly an important marketing event of this year's sports brand.

The Nash China trip to visit Lu You, the organizer Lu You sports arranges its spokesperson Nash and Lu You Chairman Mr. Ding Lusheng together to dance the lion's eye, indicates that the two sides' hand in hand is a heaven made match, will certainly bring the positive influence to each other's cause.

We believe that Lu You senior company's opportunity to face to face exchanges with China's Steve Nash is the gospel of consumers of Lu You sports. In 2012, the product development team of spring and summer sports club will bring the products of Nash gene to consumers, and let consumers experience the spiritual charm of giant stars.