The Alternative "Da Vinci" In The Market: The Most High-End Men'S Clothing.

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Some experts believe that the "fake foreign brand" is an immoral or illegal business used by some businessmen for profiteering.

Clothing market

Top and middle grade men's fake foreign brands

XX lira, XX Bohr, XX TiNi, XX Ritz...

In a number of shopping malls men's wear area, the reporter found that most men's brand names are full of names, some are plated directly into Chinese in English, and some are in a long list of people who don't know how to spell them.

Similar "Yang" size can almost account for 8 or more of men's wear counters.

"Many brand names are very similar, and the price is very high. At the beginning, they thought they were foreign brands. They only knew most of the local products from Guangzhou, Fujian and Zhejiang," he said.

Mr. Yang found that the recommendation of today's shopping guide has become more and more popular.

It has been reported in the past that consumers visiting the capital shopping mall from abroad have deep feelings: "I have lived in Italy for 3 years, and I have heard that the brand clothing has not seen much in Beijing." why do I not see Italy brand in Italy?

According to the observation, the middle and top grade brands of malls in malls are the largest in Britain, France and Italy, but they are all in China.

These clothes are very expensive, often a common shirt sells for thousands of yuan, and suits are often over 10000 yuan.

A clothing dealer revealed that many foreign brands are actually run by domestic clothing enterprises, and their production and marketing channels are entirely domestic.

"It is no longer a secret to go abroad to register a brand or to buy a brand registered abroad, but consumers do not understand it."

For example, wholesale clothing in Muxiyuan area of 200 yuan a piece of clothing, if packaged into Italy brand and French brand, may be priced at around 1000 yuan in the mall.

A clothing brand agent also told reporters that because women's clothing is a fashion changing fashion, fake foreign brands do not have enough strength to follow the fashion changing speed of women's clothing, so it is difficult to deceive consumers.

Business men's clothing, especially the medium and high-end business men's clothing, is easier to imitate than other types of clothing, and changes little, and the selling cycle can be very long, leading to the concentration of fake foreign brands in this field.

"Men's clothing is characterized by light style and heavy quality.

If you don't claim to be a brand in Italy or France, you can't sell it at all. "

Home market

"Import" brand is not the origin.

"Our sofa is imported from the United States. It's very comfortable."

On Thursday afternoon, a salesperson at a sofa store in the northern part of the capital stores warmly greeted reporters.

Reporters turned around and found that most of the sofas in the store were expensive, ranging from thousands to tens of thousands of dollars, but there were gaps in the origin of the labels, and some only read "imports" without detailed national or regional names.

Under a detailed inquiry, a salesperson confessed that the filling was made in China.

Nowadays, in the middle and high-end home building materials market in Beijing, there are many foreign brands that are composed of letters, known as "pure imports" and "manufactured by X".

Some of the brands, such as some famous sanitary ware and coatings, have been produced in China, and the name of the place of origin is also indicated in the commodity description.

But as reporters found in the interview, the more general situation is, there is no production mark, "pseudo foreign brand" phenomenon is everywhere.

According to one industry insider, it is not easy to get the agency right of import brand by means of formal channels, especially the agency at the first level. From producing agency intention to obtaining agency right finally, brands and agents often go through several years of running in.

Some dealers' imported home brands are not imported in the original 100%, and some even do not get the agency right at all.

Home brand

"Face" import "Li Zi" made in China

Ms. Lee, who spent more than 10 thousand yuan buying a German bedding, was originally thought to be a pure importer. The seller also provided relevant import declaration documents. But after a few days' discovery, only the mattress part was imported from Germany, and the bedstead was made in China.

She regretted it and felt that she had wasted money.

The "face" part is imported, but some of which are not easy to detect inside are made in China. The phenomenon of "pseudo brand" in this medium and half ocean is more common in the home industry.

For example, pure imported sofa, only the core components and some sofa fabrics are imported, filling materials are made in China, production venues are also in the country.

Solid wood imported from pure imports, imported from solid wood, are all processed in China.

"In fact, there are many so-called foreign brands in the market, and the processing area is the small generation factory in Guangzhou, but once the label is attached to the foreign label, the seller can raise the price several times."

Those in the industry say this is the fundamental reason why everyone is rushing to follow the "foreign identity".

Netizens report "looks like"

Gino Liz: claiming Italy brand, in fact, the brand owner is Beijing jiono dress Co., Ltd., the enterprise registration is Beijing village Mentougou eight acres weir village, is a genuine Chinese brand.

Karl Denton: it is known as the high-end brand in Italy, but in Italy chamber of Commerce there is no registered company called "Karl Denton", and the Italy apparel industry has not heard of the brand.

At present, the trademark is owned by Shenzhen City limited.

Vicodo: known as Italy's famous brand men's clothing, but through Baidu, Google search, the first to jump out is a "Vicodo (VICUTU)" men's clothing brand.

The design of the brand website is quite international, but no slogan of "Italy brand" has been found.

Netizens say that they are produced by Daxing in Beijing.

Mark Wafi: he began to claim the brand of Italy, and later renamed it "Chinese original fashion brand originating from Italian style".

It is said that a few years ago, it was made by a well-known domestic casual wear brand.

Saint Baolong: it is a typical Italy traditional enterprise. However, Netizens found that its website was registered in Guangdong, and the record companies and agencies are all one.

The great Kaiser: known as the Italy brand, is actually Wenzhou people in operation.

Netizens said, "from a foreign company over the years to buy a few years of trademark right to use, from design to processing and sales are all doing their own, and Italy has nothing to do with."

The American Camel is actually a genuine Chinese brand and a Chinese product.

The logo is a picture of camel cigarettes imitating the US.

"Camel" is a registered Chinese martial arts man. This person is good at registered trademarks. There are numerous trademarks. Camels and famous American "Camel" cigarettes are two different things.

Jordan (Qiaodan):1998, a small shoe factory in Jinjiang, Fujian, registered the "Jordan" trademark in China.

Although Michael Jordan (Michael Jordan) was retired, the mythical figure of this modern basketball game has far-reaching influence in China.

In the registered trademark, China Jordan also used a silhouette of Jordan dunking.

In fact, Fujian Jordan has nothing to do with Michael Jordan and Nike (Nike).