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It Cobalt Men's Dialysis: Men's Clothing Industry &Nbsp; Brand Marketing Is The Key.

2011/7/26 17:33:00 81

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Leisure fashion is the key word of the current men's clothing brand. In recent years, the big media coverage and the "12th Five-Year" ride have made the development of the garment industry become more incandescence.

In 2008, a surprise.

financial crisis

The clothing industry in China has taken the lead. Many garment factories have gone bankrupt, and many domestic clothing brands have begun to turn from outside to inside, paying attention to brand marketing.

In 2010, China surpassed Japan and became the "second largest economy in the world". It also provided a more favorable stage for brand marketing, but also brought great challenges.

Its cobalt brand men's wear products show

The starting point is the key.

Information brings Globalization

concept

Let the fashion industry develop in the fashion industry.

With the rapid development of the Internet, the pparency, dissemination and sharing of information have been brought to the top. At the same time, the integration of China with the world is no longer out of reach.

The garment industry is undergoing profound changes, and the whole industry has entered a period of adjustment after the financial crisis.

All kinds of innovative thinking and business models are constantly emerging. The changeable market environment and various competitors make the new brand game start.

The apparel industry is entering the "big business" and "brand".

Big Mac

The age of PK.

For some of the men's clothing enterprises in pition, the starting point is the key and running fast is the guarantee.

Because of the diversity of the domestic market and the impact of the financial crisis, China has attracted more attention from the international community and has become the first largest market for many internationally renowned brands.

And the big cake of men's clothing industry depends on who will start the knife first.

Who runs fast is anybody.

Winner

And if you want to run fast, the starting point is the key.

Its cobalt brand men's wear products show

A foothold is a guarantee.

The so-called foothold is the anchor point of the company based on the clothing industry, that is, who the company is and who exists, what is the advantage?

For example, its cobalt menswear was named "cobalt" from the beginning because it is different from "he" and "she". It is distinctive and distinctive. Cobalt and steel gray Ze Ze have strong compressive properties, hard and crisp, not changeable, and have strong appeal.

In general, cobalt is simple but not simple, casual but not monotonous, fashionable, elegant but not.

Swim

。

If a brand wants to grow into a famous brand, its target consumer group is particularly important. At the beginning, cobalt is firmly committed to 18-38 year old men's friends. They are a consumer group who focuses on pursuing individuality and taste while paying attention to the quality of life.

Its cobalt men's clothing is noble in quality and fashionable in style, but it does not show off. The service is intimate but not exaggerated.

As long as our foothold is right, the direction is right and the foundation is stable, we have the capital to do brand marketing, so that we can find a way out for the men's clothing industry.

Opportunity is the driving force.

At the "China excellent brand terminal operators conference", vice minister Fu Ying analyzed the development situation of China's clothing industry. He said: at present, China's clothing industry is also in a big but not strong stage.

On the one hand, China is a big country in garment industry. Its "big" is because we have a large scale of international garment production capacity, and many international brands are made in China.

On the other hand, China is still not strong in the clothing industry, and lacks its international brand.

Our clothing industry is still in the low end of the industrial chain, and the clothing brand is also in the walking stage of Bailong sea.

At present, the apparel industry is facing the enormous pressure of rising cost and price competition.

Fortunately, the development of China's garment industry is facing a new situation of great changes in the international and domestic markets.

China's apparel industry needs to create its own international brand, which faces both rare opportunities and new challenges.

And for men's clothing industry, this is both an opportunity and a driving force.

Men's wear industry is running at the starting line of brand marketing. This road is long and long. Besides having a clear brand marketing objective and strong team strength, we should pay more attention to the understanding of the situation of the domestic garment industry and the ideas of vice minister Fu Ying are three points.

First, the domestic market competitiveness; the two is domestic brand awareness; the three is the different needs and habits of different markets.