How To Improve The Sales Ability Of Clothing Salesmen?

clothing Shopping guide Sales skills play an incomparable role in the process of clothing sales. It is very important for salesmen to master the skills of clothing sales.

Henry Cotton's Selling skills Besides showing the costumes to customers and explaining them, the salesperson also recommends clothing to customers to arouse customers' interest in buying. The software recommended by the Olympic Games can be used as follows:

1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make the customers have the right clothes. Trust 。

2. Suitable for customers' recommendation. When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of goods. Each type of clothing has different characteristics, such as function, design, quality and so on. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

5, focus on commodities. When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

6, accurately mention the advantages of all kinds of garments. When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

Clothing shopping guide sales skills, followed by attention to key sales skills. Key sales are targeted. Usually, clothing merchandising materials in clothing management software, such as clothing design, function, quality, price and other factors, should be kept in mind, and should be adapted to people, so that the psychology of customers can be changed from "comparison" to " belief Finally, the sales were successful.

In a very short period of time, customers can have the belief of buying. Key sales have the following principles:

1, start with 4W. From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

2, the key should be brief. When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand. The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance. According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language. Depending on the sales target, the way of speaking is changed. Different contents should be introduced to different customers. Suitable for human beings 。

4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.