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Approaching Gong Zheng, Chairman Of Aldun Men'S Wear Chain (China) Co., Ltd.

2011/7/21 14:41:00 157

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It was said that alcitton was like a black horse, once killed and taken out of the domestic city of leisure men's clothing commanding point; some say, Alex, like the eight road army, brave and brave, quietly attacking the central fortress in East China.

As domestic

Men's wear area

A newly emerging force, Alton, with its innovative business model, advanced business philosophy and extremely forward-looking development strategy, has formed a distinctive "aldun model" in the domestic market.

From the development of traditional brand agents to the SPA mode of winning by "fast", alxton takes the role of industry innovators and forerunners, and shoulders the heavy responsibility of industrial pformation.

This time, we will go into aldun man's trader, Gong Zheng. He is young and promising. He concentrates on indifference, and his eyebrows hide the wisdom of wise men.

In the first year of his life, he founded Alton. He hoped that in the year of no doubt, Alton would spread all over the country and carry out the practice of "thousand shops and big plans". By 2015, there were more than 2000 chain stores and 5000 breakthroughs in 2020.

To know the future of Alton, let's look at Gong Zheng.

Reporter: what is your topic recently?

Gong Zheng: I am more concerned about new things. I have recently focused on two topics: I phone4 and micro-blog.

I phone4 is very popular. Why does it cause panic buying in the world? Why do many people regard it as a "holy object"? What are the stories behind him? What inspiration can our marketing concept bring to us?

The economy of micro-blog and micro-blog is very hot now. There are many people who are concerned about micro-blog. There is demand when there is concern, and there is commercial value in demand.

How to foster strengths and circumvent weaknesses and make use of micro-blog to maximize brand influence requires scientific analysis and careful consideration.

Reporter: did you attend a recent event or meeting?

Gong Zheng: Recently, a Changshu company went public in Shenzhen. The government of Changshou City invited three entrepreneurs from Changshu to go to the company.

Study and inspection

I am honored to be one of them.

I deeply feel the heat of the capital market and the importance of the state to the capital market.

The innovative business model of alstone has great potential for development in the future. At present, several relatively large investment institutions in China have established close ties with us.

Reporter: are you reading a book recently?

Gong Zheng: I like reading books very much. There are quite a lot of magazines published by Chinese entrepreneurs.

I like to read e-books with iPad and I phone4. E-books seem more convenient and can be used for leisure time.

Reporter: your last business trip?

Gong Zheng: go to Shenzhen to visit a family in Changshu.

Listed company

。

Reporter, have you been very enlightened recently?

Gong Zheng: professional, dedicated, concentrated resources, various breakthroughs.

Recently, I have discussed with friends why not add another brand on the basis of existing brands. After discussion, I think we should concentrate our resources on the operation of a brand at this stage.

In addition, if the original brand market space has been limited, the original brand operation team has become mature and steady, the original brand market competition status has been consolidated, I will consider the new project, but whether the new project funds are sufficient, whether the talent resources have been prepared, whether the new project has the core competitiveness, whether the future market space is enough or not, and it needs long-term consideration.

Reporter: what are your recent gratifying matters?

Gong Zheng: I feel very happy every day. I cherish every day and feel that every day is a great start.

I am only 37 years old now. I still have decades of earnail time to fight.

Interviewer: what's your favorite hobby?

Gong Zheng: I love thinking. I usually like to think about many problems when I am free. I want to be a "big family" in various fields, such as brand operation, life planning, social hot spots and so on.

Reporter: what is your favorite motto?

Gong Zheng: "set an example, take the heart to change the heart, treat each other equally, reward and punishment is clear". As a manager, this is my requirement for myself and my expectation for others.

Reporter: what is your most accomplished feeling?

Gong Zheng: founded this brand.

Interviewer: the person you admire most?

Gong Zheng: Li Jiacheng, he started from scratch, and noble character, broad-minded, and cooperation with partners at all times to win the concept of win-win, which is similar to our company's philosophy.

Reporter: where do you want to go most?

Gong Zheng: visit the first-line market.

Our company has regulations that senior and middle managers must practice at a store once every two months to understand the first-line market and understand the needs of consumers.

Reporter: what do you want most to achieve?

Gong Zheng: I hope that Alton can become a modern and international clothing industry group, similar to ZARA, H & M.

Reporter: what friends do you most want to make?

Gong Zheng: I am willing to make friends with all kinds of friends, such as friends in the business world, not only in the clothing industry.

I think the rule of management has something in common, so we can learn from each other and learn from each other.

Many of my friends are very young, some even younger than me, but I have many common words with them.

Reporter: what is your most memorable time?

Gong Zheng: the most unforgettable thing is that a few months when Alston has just been founded, someone in the street saw someone carrying the bag of Sloan. His heart was very excited. We cherished every single business and cherished every customer.

Reporter: what's your favorite brand?

Gong Zheng: now I prefer ZARA. We also use the SPA mode. They were founded in 1975 and have already achieved the world's leading position.

Reporter: what do you hate most?

Gong Zheng: the meeting time is longer, usually meeting for 10 hours, the highest record is 17 hours.

This seems to be a drawback, but in fact it is not.

General meeting time is too long will affect the effectiveness of the meeting, so it is best not to exceed two hours, but it has special significance in Alston. We will discuss the core content within two hours. The other time is the special time for us to unify our thoughts, pursue excellence and shape the spirit of "Alston".

Interviewer: what's your favorite column (TV, magazine, website, etc.)?

Gong Zheng: I have more contact information, I like to understand the topic of clothing industry and brand operation, and then search for relevant information according to my own concerns, then integrate information, so I do not see a column very fixedly.