Selling Autumn Clothes &Nbsp On Hot Days; Consumers Sigh And Live Too Badly.

Summer wear

Has entered the clearance sale phase.

Nowadays, any shopping mall casually entering the provincial capital will always be attracted by a large amount of discount information that comes to the front.

Reporters learned that some clothing brands began to clean up summer clothing from the end of June. Although summer is just over half of the summer, the summer wear of the provincial capital has entered the clearance sale stage, with a discount ranging from 3 to 50 percent off, with a minimum of 80 percent off.

At the same time, in some clothing counters, the new autumn dress has been hung in a prominent position.

Many people sigh that the gap between clothing listing and the pace of life is getting bigger and bigger. In the hot days, people in the industry say that fierce competition has forced businessmen to guide the "advanced consumption" to grab certain profits, which will lead to a year ahead of schedule, which also makes the gap between the listing of clothing and the pace of life bigger and bigger.

Shopping summer discount season comes in advance

There are three consecutive brands.

"New summer wear 5 fold", "full court 62% off"...

Nowadays, walking into shopping malls can always be attracted by the selling noises of promoters and the discount cards everywhere.

Reporters learned that compared with previous years, the provincial summer clothing promotion war earlier half a month or so, although now only half of the summer now, but the summer season discounted Summer Palace has rushed hastily.

Yesterday, in the shopping area of a shopping mall near the Quancheng Square in the provincial capital, the attractive discount sign attracted many people to come and pick it.

According to Zhang Xing, director of the women's clothing department of the shopping mall, since the end of June, there have been brand clearance activities of up to 50 percent off of the brand. In the early July, more than half of the brand businesses launched different discount promotions, and the shopping mall has become a special sale area.

And a person in charge of a shopping mall near Huayuan Road, the provincial capital city, also said that most of the clothing and shoe brands in the market have hit the lowest discount since the summer to attract customers' attention.

The arrival of the discount season is half a month earlier than last year.

Subsequently, reporters visited many provincial capital cities.

Some brands of autumn clothes have arrived.

Press warehouse waiting for summer vacancies.

This summer style discount wind is crazily blowing, so some brands can't wait to put their autumn clothes in a more prominent position.

"This is the autumn new product that our family just arrived last week."

In the interview, the salesman of a fashion brand clothing in a shopping mall said that the number of autumn clothes listed is not much. At present, more than 9 of the sales of the cabinet are from summer clothes.

An early autumn suit was set up to meet the needs of the preheated market.

In a number of shopping malls in the provincial capital, the reporter learned that most clothing counters are concentrating on promoting summer clothing, and there are not many counters for putting the autumn clothes on the table.

However, a staff member told reporters that this does not mean that the autumn dress has not arrived yet, but it has not been put.

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"Actually, many brands of autumn clothes have arrived.

There is no place to put it. We can only sell some stores such as warehouses.

In the interview, a brand woman dress worker in a shopping mall near the source street of the provincial capital introduced that the summer wear of the brand was being cleaned up, so that the new autumn dress could be put out when it was given a better position.

The discount season is ahead of schedule every year.

Public sigh and life is too big.

In the face of the crazy discount of most summer clothing in the mall, many people have enough shopping addiction, and all kinds of discount clothes have become the "sweet potatoes" in the eyes of consumers.

In a shopping mall in the western part of the provincial capital, Ms. Huang, who is shopping, told reporters that she likes to buy clothes when she sells discounts at the mall.

"The same clothes will cost four hundred or five hundred yuan when they first appear on the market, but now they can save half of their money after discount, and some brands can save more."

While living in the habit of buying a summer suit, many people sigh.

Many people in the interview had the same question as Miss Li.

The reporter looked at the relevant newspaper reports on summer wear in previous years. It was found that the discount for summer wear in early 2009 was at the end of July and the beginning of August. In 2010, the summer dress clearance season in the provincial capital was half a month to mid July.