How Far Is &Nbsp? How Far Can We Go?

　　 Marketing When did the history come from? As early as the Warring States period, some people said that Bai Gui, a business ancestor, was loved by the later generations: Bai Guiyu managed money for the country, always looking at the whole situation and looking at the whole situation. He never despise small profits and small profits in management and never cheat by deception. He will Circulation of goods Linking with the development of production can not only make money in operation, but also make production advantageous to its development. He thinks that only by filling the gap with sufficient compensation, with abundant harvest to make up for losses, can goods and materials from all over the country be mutually supported in order to help the people and the people at the same time. Wealth management 。 When some commodities were oversold, some profiteers sat down for a lower price and bought a lot, while Bai Gui bought them at a higher price than others. When the market was short of food, the merchants were hoarding, while Bai Gui sold them at a lower price than others, meeting the needs of the people.

"People abandon, take and take"; when they are cheap and buy, they are expensive, but they are expensive when they are sold. This is the founder of business trade, known as Bai Gui, a business ancestor. Mr. Bai will certainly not call himself "business ancestor", but he is also proud of his own philosophy and pretends to be "benevolence".

More than two thousand years later, during the world cup in South Africa, the famous commentator Huang Jianxiang and Lenovo jointly used Huang Jianxiang's powerful celebrity effect and amazing micro-blog influence to make a lively marketing campaign of "forwarding micro-blog's selected micro-blog phone mobile phone". At least 30 thousand people are involved every day. Some messages even send up to 100 thousand people! Just a moment, I glanced at Huang Jianxiang's fans, huh, about two million. Huang Jianxiang is happy, but who is happier? Nature is Liu Chuanzhi.

Since human society has ended in the barter stage, it has entered. currency In this era, marketing is a natural thing to emerge. From the past to the future, it can be said that as long as there are consumers to buy things and businesses to sell things, they will not escape the influence and power of marketing, and will never stop the anatomy and analysis of marketing.

Over the past few years, complaints about marketing have become more and more difficult. Why? In the past, an advertisement on CCTV products was able to fire. In the past two years, advertising has not been widely advertised. People are protesting: "no TV play is allowed in the advertisement. No happiness is allowed in the advertisement! It has become a rat in the street. If the TV is not going to get through, then let's play the movie. Xiao Gang's director shot the big shot and took the concept of the implanted advertisement. After the fame of XiXi Wetland, the whole society stared at the Tangshan earthquake with interest.

The owners of the company are reluctant to mix up. Our Party B wants to break their heads, the consumers are getting more and more rigorous, and the space is narrower.

Let's go back to the long history of history, draw lessons from history, and see what interesting conclusions can be drawn from longitudinal analysis. The traditional marketing concept is product first, service first, and benevolent business can make money, and all the traders are shouting, emphasizing that "wine is not afraid of deep alley" or "small profits but quick turnover". Indeed, limited by the space constraints of social communication, good products can be recognized by everyone. Only word of mouth can be carried out, so we can only work hard on price quality. "Ren business" is often the highest customer evaluation of the store.

In twentieth Century, with the rapid development of technology and the narrowing of distance between people, the focus of marketing has gradually shifted to more effective consumers in the shorter time to know more about your products. Every time the invention of scientific and technological invention that shortens communication distance, it also means that the media ads attached to it will debut in the first place: broadcasting will appear at the same time, while broadcasting advertisements will also appear at the same time; soon after the invention of television, people will think of recording television advertisements, and the process of popularizing the Internet also means that online advertising is becoming increasingly pervasive.

And what is the concept of marketing today? Let's take a look at the classic case of consumer anti marketing: when Canadian singer Dave Carol travelled on a United Airlines plane in the spring of 2009, his famous wooden guitar worth 1800 pounds was broken by the baggage transport worker at O'Hare Airport in Chicago. After 9 months of unsuccessful claims, Carol made his own experience a MV called the guitar crashed by United Airlines, and uploaded it to YouTube. Within 10 days, the video got nearly 4 million hits and quickly became one of the most popular videos on the Internet. While the United Airlines was damaged because of its image, the share price fell 10% and the market value shrank by 180 million dollars during the general rally of the US stock market.

Some people say that these one hundred years of scientific and technological achievements have made human civilization progress more than the sum of the past three thousand years. For these countless achievements, the significance of the Internet must not be the top three. What kind of era is this? The number of Facebook users has exceeded 500 million. Many people do not log in for a day. It must be "not dead"; Sina micro-blog has been online for over a year, the number of users has exceeded twenty million, the total number of micro-blog is over 100 million, and many friends have greeted from "do you play micro-blog?" How much is your micro-blog account? I add you, "many SNS websites have shouted the wolf, and have been replaced. BBS has been bloggered yesterday, and micro-blog's founder blog may have been half cut into the ground." now you don't see micro-blog now, do you use "collar"?

Where is the boundary of creativity? The boundaries of creativity are the boundaries of communication, the boundaries of technology, and where are the boundaries of technology?

Yesterday, Yang was going to eat a litchi and still had to "ride the dust" thousands of miles of logistics. Today, you signed the Brazil coffee at the door of the house. The French wines poured in. The process of science and technology changed the distance of communication and changed the way of creativity.

　　 I believe technology has no boundaries.

Take a recently interesting website, "street side", for example: the street side network is very simple. Every place you go, whether it is a restaurant bar, a cafe gym or a table room, you can sign in at its place, and you can make an evaluation by the way. Friends can instantly browse to: "so and so at sometime, somewhere," cheap, tasty, good! " Simple mode, but business opportunities are limitless. For example, how many times do you sign a restaurant in a restaurant during a certain activity time? For example, how can the privilege of "landlord" sign up in a bar be replaced by the "new landlord", for example, when all the stores in a billiard room have all the check-in concessions, such as how many more than 5 friends are at the same place, and so on. Let alone the influence of thousands of thousands of friends, the "unwittingly" opinion leaders who frequently appear in a cafe will bring subtle influence to those tens of millions of friends.

As time goes by, the street becomes a climate. No one will send a message of "where you are". Instead, you will go directly to the website. Everyone's position will be clear at once. "If you signed in today, instead of" micro-blog today, "will you be surprised when the world changes quickly and miss a good marketing opportunity?

Time is changing fast, and faster and faster. Don't stop to think about hitting the wall everywhere. Where is the creativity? No more self doubt, how can we get farther ahead? Raise your head and take a good look at this. Every second is a brand new world. Human progress has no boundaries, and marketing has no boundaries.

Recently, "Inception" has been a hot topic. It has sold well and sold well, and who is the future leader of science fiction movies? In some ways, science fiction movies are always just a preview of the future. A few decades later, our advertisers may not need offices. They go deep into the minds of consumers and do real brainstorming. Ha-ha!