The Eleventh Shenzhen Trade Fair Launched A Brainstorming.

Recently, the Eleventh Shenzhen trade fair was held in Shenzhen Convention and Exhibition Center. The MYMO "2011 continued legend" Chinese department store (Shenzhen) forum, MYMO "2011 hand in hand", China excellent brand terminal operators conference, modern commercial channel mode innovation and change summit and other forums were held in the same period.

The unprecedented luxurious distinguished guests have expressed their opinions and expressed their opinions freely in different forums. From different perspectives, they have analyzed and interpreted the current economic situation in China and the past, present and future of China's garment industry. They have inspired many brands, department stores and clothing agents involved in the forum.

On the one hand, China is a big country in garment industry. It is "big" because it has strong clothing production capacity. Many international brands are made in China. On the other hand, China's clothing industry is not strong enough, and lacks its own international brand. The domestic apparel industry is still at the low end of the industrial chain as a whole.

Now the clothing industry is facing the enormous pressure of rising cost and price competition.

Fu Ying, Vice Minister of foreign affairs of China, said that despite China

Take advantage of the situation and readjust our profit model according to the environment.

The profit pattern is different, leading to the different survival mode of enterprises, and China's clothing enterprises are highly identical, which is the immature market performance.

Ming Dao understands the way behind the brand.

The more important thing for an enterprise is to start from the people. Now making a brand must establish the staff's belief. It is hard for a team without faith to succeed.

Optimizes your skills and optimizes your skills.

Competition in the past is a simple means of competition, and now the competition is

Yu Mingyang, a brand expert, said that enterprises need to think again in today's environment. Simply speaking, they are three questions and six words: taking advantage of the situation, knowing the right way and doing well.

First, develop upstream, that is, improve the R & D and design capabilities of the industry; second,

Qu Jian, vice president of China Comprehensive Development Research Institute, thinks that there are mainly four ways to innovate business models from the perspective of industrial chain.

China has handed over all other non manufacturing sectors such as product design, raw material procurement, warehousing, pportation, order processing, wholesale and retail to textile products in Europe and America, which has enabled Europe and the us to grasp the pricing power of the manufacturing industry.

And the financial tsunami has led to overcapacity in manufacturing, making manufacturing more difficult.

Lang Xianping, a famous economist, said that China has given up the other non manufacturing sectors of manufacturing to Europe and America, thereby losing its pricing power.

If per capita GDP reaches more than 3000 US dollars, the fastest growing consumer market is the clothing market. The consumption level of China's clothing market is similar to that of the US in the 60s and 70s of last century.

From this perspective, the conservative growth of China's garment industry will be 15%~20% in the next 15~20 years.

Li Kailuo, an economic research expert in the famous fashion industry, believes that Chinese people should not look at China's clothing industry with industrial eyes, nor look at the development path of Chinese brands from the perspective of manufacturing.

What is the difference between Guangzhou international fashion exhibition center and other channels?

First of all, to promote the real internationalization of China's clothing brand; secondly, we have the most advanced modern logistics and services.

Zhu Qingguo, general manager of Guangdong international fashion show trade center, said that the biggest feature of Guangzhou international fashion show trade center is the Liuhua business circle, which is located in Guangzhou. It is the distributing center of clothing production, and also a miniature of Guangzhou and even the Pearl River Delta's clothing industry.

In the commercial development, landmark business has become a value embodiment, and has also become a more and more important business in the city.

In the future, business will gradually develop towards specialization and branding, especially to landmarks.

Wang Yao, vice president of China Federation of Commerce, shared the viewpoint of "landmark commerce" with participants.