Clothing Sales Analysis Of Ten Shopping Malls In Shanghai In June

According to Shanghai clothing Industry association network regular statistical report shows that in June 2011, ten major shopping malls in Shanghai were selling 849 thousand categories of clothing categories (set), a decrease of 116 thousand pieces (sets) from last month, a decrease of 12% compared with last month, a decrease of 15.3% over the same period last year. In June 2011, sales of clothing category products were 293 million yuan, 70 million yuan less than last month, a decrease of 18.7%, down 4.1% from the same period last year. Judging from the sales situation in June, sales, sales and average selling prices returned rationally for 3 consecutive months, continuing the decline of the previous seasonal sales. Sales of most clothing categories decreased compared with last month. Men's casual wear, men's trousers, women's fashion, children's wear, leather and knitted underwear sales fell by more than 20%, while men's shirts, denim and wool (velvet) sweater sales fell by more than 17%, while men's suit sales fell by 9.1% compared with last month.

In June 2011, the sales statistics of clothing sales in the ten major shopping malls in Shanghai showed that the sales volume of women's fashion was 115 million yuan, a decrease of 22.8%, down 7.4% from the same period last year. Men's wear (including men's shirts, men's casual wear, men's suit and men's trousers) was 78 million 125 thousand yuan, of which men's formal wear sales were the highest in the month, which was 35 million 347 thousand yuan, down 9.1%, up 24.2% compared with the same period last year. Men's casual wear was followed by sales of 31 million 451 thousand yuan, a decrease of 24.7%, a decrease of 9.5% compared with the same period last year. Western-style trousers Sales volume was 4 million 563 thousand yuan, the biggest drop in the chain, reaching 31.6%, down 13.8% compared with the same period last year. shirt Sales amounted to 6 million 764 thousand yuan, down 19.1%, down 8% from the same period last year.

Sales of wool (velvet) shirts were 13 million 545 thousand yuan, down 17.6%, down 14.9% from the same period last year. Sales of children's clothing were 12 million 833 thousand yuan, down 28.8%, down 18.5% from the same period last year. Knitted underwear sales amounted to 9 million 878 thousand yuan, a marked decrease of 46.2%, down 5.9% from the same period last year. Sales of jeans were 2 million 937 thousand yuan, down 17.3%, down 12% from the same period last year. Sales of leather goods were 115 thousand yuan, down 54.8%, down 62.7% from the same period last year.

By the end of 2011 6, ten major shopping malls in Shanghai had achieved 6 million 246 thousand sales of clothing categories (552 thousand sets), representing a decrease of 8% compared with the same period last year. The total sales volume reached 2 billion 880 million yuan, up 230 million yuan, up 8.9% over the same period last year, and the average selling price was 461 yuan / piece (set), an increase of 18.4% over the same period last year. Sales decreased by 237 million yuan due to reduced sales volume, and the average sales price increased due to changes in commodity structure, which affected sales volume by 472 million yuan.

June sales of clothing in Shanghai: Women's fashion "Ya Ying" ranks among the top three

The total sales volume of women's fashion in late 2011 was 2 million 283 thousand (set), representing a decrease of 159 thousand pieces (set), a decrease of 6.5% over the same period last year, and sales of 1 billion 108 million yuan, an increase of 17.3% over the same period last year. The average selling price was 485.2 yuan / piece (set), an increase of 25.5% over the same period last year. Sales accounted for 38.5% of the total clothing sales revenue.

In June 2011, according to the average price, the "white collar" brand won first place in the list for the first time this year, with an average selling price of 5810 yuan / piece (set), an increase of 13.7% over the same period. The "Mei Li life" brand continued to rank second, the average selling price was 5693 yuan / piece (set), the ring ratio increased by 3.4%; the "Du Leina" brand ranked third, the average selling price was 5597 yuan / piece (set), the growth rate was 17%; the "JEFEN" brand ranked the first time fourth, the average selling price was 3752 yuan / piece (set); the "WEEKEND BY MAXMARA" brand was 3173 yuan / piece (set) from last month's 3173 to this month, and the growth rate was 3752.

In June 2011, according to the sales ranking, the "ONLY" brand ranked first, with sales volume of 2 million 842 thousand yuan, a decrease of 21% compared with the same month. The "VEROMODA" brand continued to rank second, with sales of 2 million 815 thousand yuan, a decrease of 21.7%, and the "Ya Ying" brand entered the top three for the first time this year, with sales of 1 million 828 thousand yuan and 4% growth in annulus; the brand of "orpheo" continued to rank fourth at 1 million 777 thousand yuan, decreasing by 22.8%; and "ESPRIT" brand sales accounted for 22.8% yuan, which rose from the previous month's growth to last month's name.

The top ten brands of women's fashion sales in Shanghai in June 2011.

June Shanghai clothing sales: Children's costume "doctor frog" to return to the first place

In 2011, the total sales volume of children's clothing was 569 thousand pieces (set) in the end of 6, representing a decrease of 172 thousand year-on-year, a decrease of 23.2% compared with the same period last year. Sales reached 124 million yuan, down 1.7% compared to the same period last year, and the average selling price was 217.7 yuan / piece (set), an increase of 28% over the same period. Sales accounted for 4.3% of the total clothing sales revenue.

In June 2011, according to the average price ranking, the "ForU" brand continued to rank first in the rankings with 1203 yuan / piece (set), with an increase of 12.5%; the "beanpole" brand ranked second in the 3 consecutive second times, 3.3% lower than the ring; the average selling price of the "good boy" brand was 682 yuan / piece (set), 19.6% below the ring, holding the list of third; the average selling price of the "Herman" brand was 462 yuan / piece (set), ranking fourth; the "happiness Lok" brand slipped one place in the rankings, and the average selling price was RMB yuan / piece (set), which was lower than the price.

In June 2011, according to the sales ranking, the "doctor frog" brand returned to the first place after two months of silence, with a sales volume of 1 million 144 thousand yuan, an increase of 105.8%; the "Adidas" brand sales of 461 thousand yuan, a decrease of 34.6%, ranking second; the "E-land" brand sales volume of 394 thousand yuan, a decrease of 52.6%, a decline from second last month to third months this month; "PAWINPAW" brand ranked 390 thousand with 390 thousand yuan, a decline in proportion; the "Nike" brand sales amounted to Yuan Yuan, a decrease of RMB, rising from last month to this month.

June sales of clothing in Shanghai: Men's trousers, Lang Ken, once again

The total sales volume of men's trousers in late 2011 was 85 thousand, down 3.5% from the same period last year. Sales reached 35 million yuan, up 10.2% over the same period last year; the average selling price was 412.9 yuan / piece, an increase of 14.2% over the same period last year. Sales accounted for 1.2% of the total clothing sales revenue.

In June 2011, according to the average price rankings, the Ranken brand ranked first in 6 consecutive times this year, with an average sales price of 2394 yuan / piece, an increase of 1.1%; the "Maya" brand stood at second yuan with a 1644 yuan / piece, a decrease of 28.9%; the average selling price of the brand was 1078 yuan / piece, and continued to rank third; the average selling price of "sobasic" brand was 569 yuan / piece, the first time this year was fourth; and the Weng's brand average selling price was 562 yuan / piece, ranking the second place.

In June 2011, according to the sales ranking, the "wave Ken" brand returned to the top of the list, with sales of 522 thousand yuan, a decrease of 32.6%, and the "Meyer" brand once again ranked the second place, with sales of 508 thousand yuan, a decrease of 55.5%. The "tracker" brand rose from fourth last month to third this month, with sales of 313 thousand yuan, 9% lower than that of the month. The sales volume of "nine Mu Wang" brand was 306 thousand yuan, a decline of 9%, a decline ranking, and the "Tiger" brand continued to rank in the first place, with a decline of RMB.

Men's shirt "conch" six consecutive championships

The total sales volume of men's shirts in 2011 was 136 thousand at the end of 6, representing a decrease of 7 thousand year-on-year, down 6.4% from the same period last year. The sales volume reached 40 million yuan, up 1.6% over the same period last year, and the average selling price was 294.6 yuan / piece, an increase of 7.1% over the same period last year. Sales accounted for 1.4% of the total clothing sales revenue.

In June 2011, according to the average price, the "pickup shirt" brand won the first place in the rankings, with an average selling price of 2597 yuan / piece; the "Nino la la" brand ranked second at 2405 yuan / piece; the average selling price of the "Vic" brand was 1056 yuan / piece, ranking third; the "zhuovi Valentino" brand average sales price was 962 yuan / piece, fourth; and the "GIUBI" brand ranked 854 by 854 yuan / piece.

In June 2011, according to the sales ranking, the conch brand ranked first in 6 consecutive years, with a sales volume of 523 thousand yuan, a decrease of 37.9%. The "Kai Kai" brand is still sitting second, with sales of 366 thousand yuan, a decrease of 43.7%, and the sales of YOUNGOR brand of 350 thousand yuan, a decrease of 10%, a ranking of third, and a sales of Goldlion brand of 136 thousand yuan, a decline of 32.7% yuan, from last month's 32.7% to this month's niche; and "PLAYBOY" brand sales to RMB yuan, a decrease of 43.7%, ranking No.

In June 2011, Shanghai ranked the top ten in men's shirt sales.

June Shanghai clothing sales: Men's first three strong pattern stable

In 2011, the total sales volume of men's formal clothes was 249 thousand in late 6, an increase of 11 thousand over the same period, an increase of 4.4% over the same period last year. The sales volume reached 301 million yuan, up 14.8% over the same period last year, and the average selling price was 1210.1 yuan / piece, an increase of 10% over the same period last year. Sales accounted for 10.5% of the total clothing sales revenue.

In June 2011, according to the average price, the brand of "watching the western dress" ranked first in the rankings, with an average selling price of 3752 yuan / piece, a decrease of 29.4%; the average selling price of the "ARMANI.CO" brand was 2911 yuan / piece, a decrease of 16.6% in the chain, and second in the ranking list; the "DAKS" brand ranked third at 2832 yuan / piece, and 8% in the ring; the average selling price of the "cerruti1881" brand was 2821 yuan / piece, the ratio decreased by 12%, and continued to rank fourth; the "Autason" brand rose from last month to last month.

In June 2011, according to the sales ranking, the sales volume of "HUGOBOSS" brand was 1 million 550 thousand yuan, a decrease of 28.4% compared to the same time, ranking the first time in 3 consecutive times, and the sales of Dunhill brand was 1 million 405 thousand yuan, a decrease of 7.1%, ranking second in the list. The "ARMANI.CO" brand kept third in the list with 1 million 211 thousand yuan, a decrease of 4.4%, while the "Zegna" brand sales of 1 million 17 thousand yuan, a decline of 15.6%, ranked the second place, and the "K&C" brand sales volume was RMB yuan, which was lower than the previous month.