China's Design Debut

Chinese design is on the rise. Apart from local designers, many overseas designers have joined this trend. The market is very big, the consumer concept is changing, and the local design is becoming more and more popular. But the designer is not complacent, but is looking to the world outside China.

Who is the future designer of China? It is a group of designers who work silently, keep busy all the year round, keep busy in the workshop and factory workshop, and have to worry about sales performance and media exposure. They are designing the future of China. Brand is their common dream.

Returned designer opens fame

In recent two years, Chinese fashion industry has been surging a heat flow, which has attracted the attention of famous international brands. The undercurrents include returnees and overseas.

Last year, Wang Jui, who returned to China last year, graduating from the costume design major of China Textile University in 1996, gradually revealed talent, but chose to go abroad for further study in 2002.

"At that time, Chinese designer brand was hard to do, and the market was the mainstream brand," said the designer who founded the U m a W ang brand, which has opened up fame internationally.

Shortly after studying in London's central Saint Martin School of art and design, Wang Zhi began offering design services to international customers and registering his own brand. In the following years, she participated in a large number of exhibitions in Europe and the United States, and her works were introduced by many boutiques, almost becoming the only Chinese celebrity in the international fashion industry.

Last year, Wang Zhi returned to China to bring back the child she believed firmly "Chinese brand". It is not only for the market, but also for the international garment industry to prove the innovative ability of Chinese designers.

Jiang Qionger, who graduated from the art design department of Tongji University, went to France to further his studies in France in 2000 without knowing French. But she soon discovered that all the design skills had been in Tongji society, and the greatest achievement that France gave her was to break through the cognition of artistic creativity.

Her designs include clothes and furniture as well as home decorations. The design ability with strong oriental style has been appreciated by the famous international brand Hermes group, and has cooperated with her to build a new brand in China. Last September, the first brand store opened in Huaihai Middle Road, Shanghai.

Overseas designers came in

Along with the huge market and the improvement of consumers' taste, the Chinese brand has begun to be attracted by overseas designers.

Zhang Wenxuan, who was born in Taiwan and graduated from Parsons design school in New York, originally came to China to process his children's clothing brand in the United States. Before the financial turmoil worsened in 2008, she turned her attention to China and developed women's clothing brands.

Looking back at Taiwan experience, Zhang Wenxuan believes that Chinese market acceptance of local brands is bound to be higher and higher. Zhang Wenxuan said: "now the mainland of China is repeating the situation in Taiwan at that time, and the rich are flocking to big brands, so the big international brands have come to represent the consumption power here, so the birth of minority brands can be expected." Imagine how many times the mainland market is bigger than Taiwan, and she believes that the space for designer brands will be broader.

American young Mo Meng (Timothy Parent) started his business in Shanghai in February this year, and now he has represented more than 20 Chinese fashion designers. When he studied East Asian Studies at Harvard University several years ago, he held a fashion show in the school and began to contact Asian fashion designers.

He believed that years of eye training enabled him to see the potential of designers. And he is able to communicate with international designers, designers, and customers for many foreign languages. Mo said that the mainstream fashion media in the United States began to pay attention to Chinese brands, and a French businessman asked him to help design a website for Chinese designers, which opened in August. He said that once a buyer looks at a brand, the international buyer will be crazy enough to buy a lot.

International experience and vision are the advantages of foreign designers to enter the Chinese market. At least, it is easier to build up the brand and integrate domestic and overseas markets.

Minority brands also have spring.

Yang Zhen, a Chinese and English mixed breed, studied business management and clothing in Britain. He saw a unique business opportunity in Shanghai a few years ago - high-end shoes. She said that she was transitioning from designer's work to luxury goods, and is still improving in technology and quality. She categorized her products as Chinese brands and believed that the market was beginning to accept them.

"China's luxury goods sales are the first in the world, and the tastes of consumers are also improving. They have entered a new world. They must be cool in pursuit of fashion and quality of life. Many people have nationalist ideas and will find unique works of Chinese style.

Yang Zhen said that many people think that Chinese products are not famous, so they can not be regarded as designer brands, but that is because they are too few choices. "As a half Chinese, I am lucky enough to be back and accepted as a Chinese designer."

Wu Baixin and Lu Ruling, Heir-loom Chinese American women, are also making efforts to build their own products. Also affected by the financial turmoil, they moved to China shortly after the start of business in the US. With leather and handbag as the call, Heirloom emphasizes that a master completes a package from beginning to end, which is rather complicated, and it takes three days for a master to complete it. But the rewards are obvious. One month after its opening, Chinese department stores invited them to open their counters and had 10 sales outlets overseas. And their high priced products began to counterfeit.