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Nike'S New Advertising Film Officially Released &Nbsp; Top Athletes From Different Fields Joined.

2011/7/27 11:03:00 52

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The new Nike "Just Do It" advertisement has profoundly interpreted the infinite power of sports.

From the unknown young people to the top athletes in the world, the instant of sweating exercise shows how they can change themselves and create wonderful things with sports.

There is always a face that makes you feel familiar. There is always a moment that makes you feel empathy. There is always a process that makes your heart surge. There is always an ending that makes you cry. You can always see your shadow here.

The new Nike Promo lets people closely associate with Sports Videos - Nike's "Just Do It" new advertising film is officially released.

I am crazy about shoes. I encourage more people to really get involved in sports and feel the changes brought about by sports.

Today,

Nike

Officially released the latest version of "Just Do It" for Greater China.

To use "sports..."

The theme is to arouse the enthusiasm of young people in mainland China, Hongkong and Taiwan through sports at different levels.

This film has won all the top players from various top players in the world, including basketball superstar Kobe, flying man Liu Xiang, French net champion Li Na, women's volleyball player Xue Chen, Zhang Xi, and top domestic skateboard player Johnny Tang.

The production of this advertising film gathered a strong production team, creative by Wieden+Kennedy Shanghai company is responsible for, and with the help of W+K Portland company to complete together.

Steve Rogers, an internationally renowned Australian advertising director, has been the director of the year's best advertising director. He has won the advertising awards of Cannes, One Show and so on for two times.

The background sound is produced by Human studio, a world-renowned original music and sound design company. Its works include Oscar's film Logorama and the witness of the 306 bedroom balcony and many other top advertisements.

This advertisement film was selected in three selected locations in mainland China, Hongkong and Taiwan for three months.

The school trumpet, accompanied by everyone's growth, runs through the entire commercial.

A "movement" order has opened the door of sports.

A basketball girl who plays basketball with boys and a football teenager who uses the radio practice time to practice football skills. They play with pleasure and play sports with their partners.

The diving girls in the big diving hall, who failed to stand up again and again, showed the spirit of advancing bravely and winning everything they wanted.

Liu Wei, the pianist who lost his arms, traveled in the water and told people that he could not only play the beautiful piano music with his feet, but his strong support for his movement.

He spent three years growing up from a dry duck who was totally unable to swim to become the champion of the national disabled Swimming Championships, and was once expected to represent China in the 2008 Beijing Paralympic Games.

"When we first started practicing swimming, the difficulty was just a mountain, but then we got the first time in the country through hard work, and then looked back at the difficulty. It was only a small step. It was the movement that made me more confident in life."

This is Liu Wei's confidence in delivering to everyone of us.

"Campaign to declare war", this is the return to the track.

Liu Xiang

For our story, he told people with a determined look: "injuries have been the biggest challenge in my career, but I have a firm confidence that nothing can be overcome.

I want to go back to the runway and prove myself again.

"To change everything with sport, to achieve new heights" is the oath of Li Na, who created the history of Asian Tennis. She confidently expressed to people: "sports change everything, and sports will make you more confident."

It is the guideline for basketball superstar Kobe to persist in his own way through action. The beach volleyball players Xue Chen and Zhang Xi, who stand out in the strong hands of Europe and America, and Johnny Tang, who challenge the extreme skateboard players, have proved that sport can change everything and create infinite brilliance.

The latest "Just Do It" advertising will be officially released through television and Internet media.

This advertising film is part of Nike's "Just Do It" campaign.

Nike launched the "JustDo It" campaign in the early July of this year, including basketball, tennis, soccer, running and Nike training, and provided more opportunities and platforms for young people to participate in sports.

On August 18th -21, the grand 2011 summer sports event "sports convergence" will be held in Shanghai, bringing together all kinds of sports players to compete in different sports.

The "Just Do It Super Sports Challenge" campaign has also been launched on the Internet. Netizens can accept the challenge of sina micro-blog and Nike official website to win the badge, get tickets for various Nike professional sports products and tennis open games, and have more chances to visit the Old Trafford to watch the United Nations home games and other rich prizes.

What is even more exciting is that in order to cooperate with the "Just Do It" campaign, Nike has invited many top sports stars and teams to visit mainland China, Hongkong and Taiwan. These athletes and teams include Kobe, Bryant, Lebron James, Kevin, Durant, Dwyne, Lebron, Lebron, and international.

Team and so on.

They will share the fun of sports with young people in Greater China and encourage them to change their lives with sports.

"As long as you have your body, you are an athlete."

Use sports to communicate, change with exercise, and build up with sports.

Use sports to win all you want.

Mix with sports

Have fun with sports

Use sports (Sports).

Even if they say you can't do it bit by bit, then go ahead.

See God in sports with sport

Make friends with sports, and then come home late. All brothers are sisters.

Even if we fail, we will win if we fail again.