Zhengda Shoe Industry Works Together With Chung Geun-Hee'S Advertising Blockbuster.

Zhengda shoe industry works together with Chung Geun-hee's advertising blockbuster to launch the brand new offensive.

"Along with the new advertising film appearing on the whole of the TV media, Zhengda has launched a comprehensive publicity plan.

In many media platforms such as CCTV, trend magazines, portals and micro-blog, Zhengda, with its brand name spokesperson Chung Geun-hee's unparalleled fashion influence, sets up a high-end fashion brand image among young people and shapes the absolute right to speak in the fashion life industry.

We believe that 2011 will be a great leap forward in the face of the increasing enthusiasm of the market for new fashions and lifestyle. "

Guo Jingqing, general manager of Zhengda (China) Co., Ltd.

"Feeling up! The infinitely great" new slogan calls the whole country.

From the shooting of advertising blockbuster in January to the launch of Zhejiang satellite TV in February, the pace of Zhengda's entry into the new fashion life is amazing.

In the advertising blockbuster, in the original European town space, when the dance music is full of light rock music, the spokesperson Chung Geun-hee becomes a skateboard player and a street dance master. With the pformation of different fashion fields, he fully deduces the image of "the brilliant life magician". It is characterized by the changing fashion and the perfect interpretation of the "wet" flavor style, highlighting the unique fashion style of the new fashion lifestyle.

The whole advertisement, Chung Geun-hee uses his voice and his flavor to convey the brand new concept of "new fashion life" not only in the different moments of colorful life, but also presents the brand image of "youth power, joy and vitality, gorgeous and colorful".

With the release of TVC, Zhengda 2011 new slogan "feeling up! Infinity" is also beginning to ring at home and abroad.

For the new advertising language, the head of the Zhengda brand Department explained that "feeling up! The infinity of the pole" means Zhengda, with unlimited original strength, to activate optimistic and positive positive fashion energy, without distinction of gender, age and national boundaries, so that the diversity of personality and charm of individual life can be unfolded. Sharing the sincere friendship on each other's Youth Road, and creating the desire of new fashion life Feeling.

"Zhengda hopes to rely on its unique new style of life to infinitely activate the energy of punctuality and individuality. It will always explode the positive original inspiration!" kill the waves with the tide, let the fashion moment have Feeling! Feel Up! Up! Up! "

According to the disclosure, Zhengda new advertising film will be concentrated on Zhejiang satellite TV and broadcast from high to late.

At the same time, advertising will also be broadcast in the second quarter of CCTV, forming a chain of delivery trend.

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Three dimensional communication offensive and new fashion life trend

Viewers who like to watch "I love lyrics" will find that when Zhu Dan, the host of the show, announced the winners and prizes in February, he appeared in front of the screen.

It turned out that Zhengda had formally entered into strategic cooperation with Zhejiang satellite TV and became a special brand award for the hot column of "I love lyrics".