Some Views On The Concept Of "Big Design"

I don't know if it's because of English.

After 20 years of development, the domestic garment industry has gradually established the position of designers and designers in the enterprise and industry, and can not find a word to fully and clearly explain all its work contents, including the design of clothing styles, patterns, technologies, and product production, development, promotion and publicity.

Before that, we can barely design a word, but not now.

So, a new term that is heard most now is "

"

The term "big design" has the same meaning and different explanation in the clothing industry.

A lot of famous people have explained this concept. Generally speaking, "big design" requires clothing designers to do the cultural environment including brand positioning, image planning, marketing, product listing, style color design, structural process design, product publicity and design, and so on, and even affect the sustainable development and ecological environment of all mankind.

The concept of "big design" put forward in the field of costume design should be consistent with the trend of the times.

In planning the image strategy of the Beijing Olympic Games, experts at home and abroad are elaborately designed on the basis of the original "grand design concept", which deals with the economics, design, culture, planning, architecture, ecology, humanities, sociology, management, aesthetics, communication and so on. This is the embodiment of "ecological humanism" in real life.

The design here is not only about the technical aspects of graphic design and modeling design, but also the overall planning of politics, economy, culture and environment from the perspective of management.

In the past, our understanding of design was the process of artistic expression and structural modeling of objects, such as objects, lines, shapes, colors, tonal, texture, light and space. They followed the practical design of beauty and emphasized the functional design of the relationship between objects and objects.

The modern "design" emphasizes the relationship between man and substance, man and nature, and its essence is embodied in the high technology of human culture and ecology.

Modern industrial design, image design, graphic design, environmental art design and so on can be regarded as the overall planning of social, political, cultural, economic and environmental aspects and their relations. This "grand design concept" is a guide to product design and cultural management, so that design is inevitably involved in the strategic goal of sustainable development, and designers participate in the thinking and construction of culture.

This background has a direct impact on the fashion design industry.

The concept of "big vision" and "great art" put forward by the famous painter Chen Yifei has the same idea as this concept.

The concept of big design is constantly being put forward and operated in the clothing design field, and many designers expand their horizons into the related industries of clothing, and design in other industries.

From clothing

From the point of view, nowadays many designers' abilities are limited to the simple style design of fashion drawing, and more about dress design as an art activity, highlighting the so-called self artistic personality, or taking technical design as a whole. Few of these designers can have enough knowledge base and experience to carry all kinds of contents contained in the "great design".

Even designers who graduate from universities or learn from abroad are equally limited to their expertise in clothing design, so that they can do something that should be done by entrepreneurs or even in other industries.

From the perspective of brand products, "big design" is the highest level of management. It covers many aspects, such as enterprise strategy, corporate culture, business strategy, management style, image creativity, advertising design and so on.

What it solves is not the traditional relationship between things and objects, but the relationship between people and things in modern sense.

Products in modern sense are the combination of material entities and consciousness.

The designer should examine the design objects, intervene in the whole process of product formation, and realize the material function, information function, environmental function, social function and market and economic requirement of the product, which is taken as the strategic goal of the design.

This is a traditional design method based on experience, sensibility, static and manual labor.

Modern product design involves many knowledge such as production management, marketing, social humanities, physiological and psychological characteristics of human beings, etc., and requires strong knowledge support in product positioning, function planning, intelligent innovation, evaluation and decision making.

Such knowledge is not yet available to domestic fashion designers.

But, excellent and talented.

Brand designers, with the help of the idea of "big design" and the idea of thinking about clothes and brands beyond clothing, can enable themselves to design various kinds of clothing from a wider space and higher angle, so as to improve the gold content of product design.

Therefore, we should advocate the idea of big design, but the premise is to examine our own ability. The most important thing is to improve our ability when we are cautiously engaged in the extension of clothing design.